Your SlideShare is downloading. ×
Innovation day 2012   7. joris kruse - load - 'how to integrate new media technology in your value proposition'
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Innovation day 2012 7. joris kruse - load - 'how to integrate new media technology in your value proposition'

88

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
88
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. CONFIDENTIAL Media technology in your value proposition Joris Kruse LOAD October 26th 2012 Slide 1
  • 2. A VERHAERT PARTNERSHIP
  • 3. BIG DATA INTERFACING Mobile interfacing Through the analysis of Web Data and Social Media feeds around global or specific topics (e.g. sentiment about a brand), we represent live data via easy&appealing graphic dashboards. Ability to find influencers and track comments. CLIENTs
  • 4. How to integrate new media technology in your value proposition
  • 5. c’est ne pas une telephone
  • 6. Connected technologies = The number one opportunity
  • 7. because of the abilities
  • 8. Succesfull Product
  • 9. Connected product Convergent system
  • 10. moving from physical products with communication towards integrated services.
  • 11. apple views themselves as a software company
  • 12. UNDERSTANDING THE FUTURE LANDSCAPE OF YOUR DNA GLOW from the core
  • 13. Connected technologies enable, support and embed your business model.
  • 14. What is a product today
  • 15. product in the web
  • 16. web in the product
  • 17. hybride products
  • 18. The greatest thing the ipad did Was help people imagine what the web should look like
  • 19. the browser is shifting
  • 20. we are shifting in the browser
  • 21. Digital offers both the flexibiliy in format, time and opportunity to build relationships that companies need in order to connect with people through a rich, deep, meaningful value proposition
  • 22. Best practises
  • 23. We are stuck as the rest of them we are no better than the record or publishing industry
  • 24. Connectivity strategy
  • 25. Today
  • 26. Today
  • 27. Today
  • 28. Tomorrow
  • 29. So what happens when the device that records your medical status is the same device you use to update your social connections
  • 30. Building Blocks for integrated services
  • 31. big data eco-system Sensors hard & software Data Analytics Big data interfacing Data Aggregation Data feeds Partner Programs Data Crawling Dynamic Social Data Unstructured Data
  • 32. device management
  • 33. native
  • 34. Distribution
  • 35. Connectivity
  • 36. cloud
  • 37. humanities
  • 38. businessmodeling and roi SaaS
  • 39. Connectivity strategy connected product development connected product development connected product development connected services matrix definition Time ‘app’ prototyping applications demonstration Interfacing implementation new products development Digital products development
  • 40. Start building
  • 41. Steps to take connected services matrix applications Demonstration •step 1 connected services matrix •step 2 Applications and demonstrations •step 3 Interfacing and implementation (hard and software) Interfacing and implementation
  • 42. 1 Definition services Matrix •- Glow from the core •- Business model and ROI •- Definition data ecosystem •- Definition services assets and stake holders connected services matrix
  • 43. 2 Applications connected product development applications •- design and protocols •- Humanities and social mechanics • (gui, Api, machine to machine) (Gamification, crowdsourcing, profiling, webcare etc)
  • 44. 3 Interfacing connected product development •- Distribution •- (mobile) device management •- Cloud management •- apps and Hardware design • interfacing
  • 45. First step: Definition connected services Matrix
  • 46. setup a lean ‘App’ prototyping platform
  • 47. ROAD MAPPING AND PROTOTYPING hand in hand
  • 48. A VERHAERT PARTNERSHIP
  • 49. CONFIDENTIAL VERHAERT MASTERS IN INNOVATION® Headquarters Hogenakkerhoekstraat 21 9150 Kruibeke (B) tel +32 (0)3 250 19 00 fax +32 (0)3 254 10 08 ezine@verhaert.com More at www.verhaert.com VERHAERT MASTERS IN INNOVATION® VERHAERT MASTERS IN INNOVATION® helps companies and governments to innovate. We design products and systems for organizations looking for new ways to provide value for their customers. We are a leading integrated product innovation center; creating technology platforms, developing new products and business in parallel, hence facilitating new-growth strategies for our clients. October 26th 2012 Netherlands European Space Innovation Centre Kapteynstraat 1 2201 BB Noordwijk (NL) Tel: +31 (0)633 666 828 willard.vanderheijden@verhaert.com More at www.verhaert.com

×