0
CONFIDENTIAL

CONVERGENCE IN HEALTH CARE MARKETS
Opportunities & challenges

Koen Verhaert
Koen.verhaert@verhaert.com

26....
CONFIDENTIAL

Content

0) CARE - A CHANGING LANDSCAPE
1) POINTS OF CONVERGENCE
2) PATIENT BECOMES CONSUMER
3) OPPORTUNITY ...
CONFIDENTIAL

Verhaert Medical Program - ISO 13485 certified

26.10.2012
Slide 3
CONFIDENTIAL

A changing care landscape

•
•
•
•

Aging society
Pressure on budgets
Shortage on staff
Patients become cons...
CONFIDENTIAL

1) POINTS OF CONVERGENCE
26.10.2012
Slide 5
CONFIDENTIAL

Convergence from health care towards well-being

Care
Impact:
Patients become
customers / consumers
Well-bei...
CONFIDENTIAL

Convergence towards Integrated care

Clinical
care

Rehab
care

Impact:
Stand-alone
products become
care sol...
CONFIDENTIAL

Products become integrated care solutions

Source: Waegener website

26.10.2012
Slide 8
CONFIDENTIAL

Impact on business model: Case Waegener
pay per
consumption

pay per use

cooling liquids

patches

unique f...
CONFIDENTIAL

Life science convergence

Diagnostics

Medication

Therapies

Impact:
Stand-alone
products
become
therapies
...
CONFIDENTIAL

Connected care: wireless devices gather health data for us.
An enabling infrastructure: sensors + big data +...
CONFIDENTIAL

Big data platform: Vitalsys / VitalCare Platform

Source: Vitalsys website
26.10.2012
Slide 12
CONFIDENTIAL

Technology Convergence

Nano tech
Biotech

Technology

ICT
Pharmacy
26.10.2012
Slide 13
CONFIDENTIAL

IT - Flow optimalisation (data)

Source: Agfa Healthcare website

26.10.2012
Slide 14
CONFIDENTIAL

IT - flow optimalisation (hardware)
Spacecode Smartboard / Box / Cabinet

26.10.2012
Slide 15
CONFIDENTIAL

2) PATIENT BECOMES CONSUMER
26.10.2012
Slide 16
CONFIDENTIAL

PATIENT BECOMES CONSUMER (1)

Living independently

26.10.2012
Slide 17
CONFIDENTIAL

Residential: Living independently by “intelligent” service flats

Source: Riantis website
26.10.2012
Slide 1...
CONFIDENTIAL

Cities: Living independently by comfort services

Source: Incitys website
26.10.2012
Slide 19
CONFIDENTIAL

26.10.2012
Slide 20
CONFIDENTIAL

PATIENT BECOMES CONSUMER (2)

Living healthy in balance

26.10.2012
Slide 21
CONFIDENTIAL

Food /Sports / Fitness /Beauty - Monitoring

Living in
balance

26.10.2012
Slide 22
CONFIDENTIAL

Distributed sensors for food tracking & quality measurement

26.10.2012

Low cost sensors
• Temperature logg...
CONFIDENTIAL

26.10.2012
Slide 24
CONFIDENTIAL

Self –care / self -learning systems – community systems

• Monitoring our ways of
doing things to change our...
CONFIDENTIAL

PATIENT BECOMES CONSUMER (3)

Self-Care /
Personal Health Management

26.10.2012
Slide 26
CONFIDENTIAL

Networked devices + connected people
= healthier communities

• Social acceptance
• Learning from others
• L...
CONFIDENTIAL

Self-care -Life-sign Sensors / wearable sensors / body area networks

• Distributed sensors
• Stretchable el...
CONFIDENTIAL

26.10.2012
Slide 29
CONFIDENTIAL

3) IMPACT ON YOUR BUSINESS
26.10.2012
Slide 30
CONFIDENTIAL

Impact on your business
Traditional perspective:

Converged perspective:

Stand alone products

Solutions an...
CONFIDENTIAL

The impact on innovation / Patient becomes consumer
Criteria for added value

1) Feasibility

2) Allowance

...
CONFIDENTIAL

Summary : Care hierarchy - “based on Maslow” pyramid

Customer
Personal health
Intelligence
management
Desir...
CONFIDENTIAL

Opportunities for health care companies and related industries

• Create value from user
centered innovation...
CONFIDENTIAL

VERHAERT MASTERS IN INNOVATION®
Headquarters
Hogenakkerhoekstraat 21
9150 Kruibeke (B)
tel +32 (0)3 250 19 0...
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Innovation day 2012 4. koen verhaert - verhaert - 'convergence in health care - opportunities & challenges'

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Transcript of "Innovation day 2012 4. koen verhaert - verhaert - 'convergence in health care - opportunities & challenges'"

  1. 1. CONFIDENTIAL CONVERGENCE IN HEALTH CARE MARKETS Opportunities & challenges Koen Verhaert Koen.verhaert@verhaert.com 26.10.2012 Slide 1
  2. 2. CONFIDENTIAL Content 0) CARE - A CHANGING LANDSCAPE 1) POINTS OF CONVERGENCE 2) PATIENT BECOMES CONSUMER 3) OPPORTUNITY FOR YOUR BUSINESS 26.10.2012 Slide 2
  3. 3. CONFIDENTIAL Verhaert Medical Program - ISO 13485 certified 26.10.2012 Slide 3
  4. 4. CONFIDENTIAL A changing care landscape • • • • Aging society Pressure on budgets Shortage on staff Patients become consumers NEED FOR CHANGE 26.10.2012 Slide 4 =
  5. 5. CONFIDENTIAL 1) POINTS OF CONVERGENCE 26.10.2012 Slide 5
  6. 6. CONFIDENTIAL Convergence from health care towards well-being Care Impact: Patients become customers / consumers Well-being Life style Comfort 26.10.2012 Slide 6
  7. 7. CONFIDENTIAL Convergence towards Integrated care Clinical care Rehab care Impact: Stand-alone products become care solutions Integrated care Reassure care Preventive care 26.10.2012 Slide 7
  8. 8. CONFIDENTIAL Products become integrated care solutions Source: Waegener website 26.10.2012 Slide 8
  9. 9. CONFIDENTIAL Impact on business model: Case Waegener pay per consumption pay per use cooling liquids patches unique formula make it un-usable / time stamp Cryo server Therapy C-treatment renting / leasing patient /stakeholder Biofeedback (wireless) data transfer subscription / licence therapy registration & logging & remote machine monitoring database / web applications Therapy / product improvement Source: based on Waegener website 26.10.2012 Slide 9
  10. 10. CONFIDENTIAL Life science convergence Diagnostics Medication Therapies Impact: Stand-alone products become therapies Applicator Monitoring 26.10.2012 Slide 10
  11. 11. CONFIDENTIAL Connected care: wireless devices gather health data for us. An enabling infrastructure: sensors + big data + Services Source: Rajiv Metha 26.10.2012 Slide 11
  12. 12. CONFIDENTIAL Big data platform: Vitalsys / VitalCare Platform Source: Vitalsys website 26.10.2012 Slide 12
  13. 13. CONFIDENTIAL Technology Convergence Nano tech Biotech Technology ICT Pharmacy 26.10.2012 Slide 13
  14. 14. CONFIDENTIAL IT - Flow optimalisation (data) Source: Agfa Healthcare website 26.10.2012 Slide 14
  15. 15. CONFIDENTIAL IT - flow optimalisation (hardware) Spacecode Smartboard / Box / Cabinet 26.10.2012 Slide 15
  16. 16. CONFIDENTIAL 2) PATIENT BECOMES CONSUMER 26.10.2012 Slide 16
  17. 17. CONFIDENTIAL PATIENT BECOMES CONSUMER (1) Living independently 26.10.2012 Slide 17
  18. 18. CONFIDENTIAL Residential: Living independently by “intelligent” service flats Source: Riantis website 26.10.2012 Slide 18
  19. 19. CONFIDENTIAL Cities: Living independently by comfort services Source: Incitys website 26.10.2012 Slide 19
  20. 20. CONFIDENTIAL 26.10.2012 Slide 20
  21. 21. CONFIDENTIAL PATIENT BECOMES CONSUMER (2) Living healthy in balance 26.10.2012 Slide 21
  22. 22. CONFIDENTIAL Food /Sports / Fitness /Beauty - Monitoring Living in balance 26.10.2012 Slide 22
  23. 23. CONFIDENTIAL Distributed sensors for food tracking & quality measurement 26.10.2012 Low cost sensors • Temperature logging • RFID • CO² • … Slide 23
  24. 24. CONFIDENTIAL 26.10.2012 Slide 24
  25. 25. CONFIDENTIAL Self –care / self -learning systems – community systems • Monitoring our ways of doing things to change our ways of doing things • Wearable motion sensors • Learning from data • Feedback loop INMOTION INERTIAL TRAINING SOLUTIONS IMPROVE YOUR TRAINING EFFICIENCY 26.10.2012 Slide 25
  26. 26. CONFIDENTIAL PATIENT BECOMES CONSUMER (3) Self-Care / Personal Health Management 26.10.2012 Slide 26
  27. 27. CONFIDENTIAL Networked devices + connected people = healthier communities • Social acceptance • Learning from others • Learning from large group data 26.10.2012 Slide 27
  28. 28. CONFIDENTIAL Self-care -Life-sign Sensors / wearable sensors / body area networks • Distributed sensors • Stretchable electronics Gymna 4000, device with electrotherapy, ultrasound and laser 26.10.2012 Slide 28
  29. 29. CONFIDENTIAL 26.10.2012 Slide 29
  30. 30. CONFIDENTIAL 3) IMPACT ON YOUR BUSINESS 26.10.2012 Slide 30
  31. 31. CONFIDENTIAL Impact on your business Traditional perspective: Converged perspective: Stand alone products Solutions and integrated systems based on: hardware, software, connectivity and services Standard products Customized / configurated Simplified Stupid proof De-skill Increase choises Rich and subtile Stimulate learning “Solving a problem” “Creating an opportunity” From Utility & Usability Towards Desirability 26.10.2012 Slide 31
  32. 32. CONFIDENTIAL The impact on innovation / Patient becomes consumer Criteria for added value 1) Feasibility 2) Allowance 3) Utility 5) Usability Differentiating capacity 26.10.2012 Slide 32 4) Desirability
  33. 33. CONFIDENTIAL Summary : Care hierarchy - “based on Maslow” pyramid Customer Personal health Intelligence management Desirability Connect Systems / therapies Medical Technology/ product Usability Utility Feasibility Patient 26.10.2012 Slide 33 Well-being Integrated care Treatment € public Business model innovation € by customer
  34. 34. CONFIDENTIAL Opportunities for health care companies and related industries • Create value from user centered innovation • Partnerships • Business model innovation 26.10.2012 Slide 34
  35. 35. CONFIDENTIAL VERHAERT MASTERS IN INNOVATION® Headquarters Hogenakkerhoekstraat 21 9150 Kruibeke (B) tel +32 (0)3 250 19 00 fax +32 (0)3 254 10 08 ezine@verhaert.com More at www.verhaert.com VERHAERT MASTERS IN INNOVATION® VERHAERT MASTERS IN INNOVATION® helps companies and governments to innovate. We design products and systems for organizations looking for new ways to provide value for their customers. We are a leading integrated product innovation center; creating technology platforms, developing new products and business in parallel, hence facilitating new-growth strategies for our clients. 26.10.2012 Slide 35 Netherlands European Space Innovation Centre Kapteynstraat 1 2201 BB Noordwijk (NL) Tel: +31 (0)633 666 828 willard.vanderheijden@verhaert.com More at www.verhaert.com
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