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Innovation day 2012   13. olivia de ruyck - verhaert - 'critical succes factor of eco-innovation insights of a pan-european study'
 

Innovation day 2012 13. olivia de ruyck - verhaert - 'critical succes factor of eco-innovation insights of a pan-european study'

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    Innovation day 2012   13. olivia de ruyck - verhaert - 'critical succes factor of eco-innovation insights of a pan-european study' Innovation day 2012 13. olivia de ruyck - verhaert - 'critical succes factor of eco-innovation insights of a pan-european study' Presentation Transcript

    • CONFIDENTIAL Critical success factors of Eco-Innovation: insights of a pan-European study October 26th 2012 Slide 1
    • Role of OECD? OECD: Organisation for Economic Co-Operation and Development What is OECD? • A “club” of 30 industrialized countries • Forum for policy dialogue and development based on science and technology • Provider of instruments for harmonization, co-operation, cost sharing and outreach • This project about eco innovation. • Verhaert is recognized eco- innovation expert by OECD adjunct-secretaris-generaal October 26th 2012 Slide 2
    • What is eco innovation? ‘Eco-innovation is the process of developing new products, processes or services which provide customer and business value but significantly decrease environmental impact.’ Fussler, C. and James, P. (1996) Eco-innovation: A Breakthrough Discipline for Innovation and Sustainability (Pitman Publishing). October 26th 2012 Slide 3
    • Can Europe combine ambitious environmental objectives with strong industrial competitiveness? Eco innovation aims at creating economic & environmental value • Ecologic: EU’s Co2 reduction targets: -20-30% by 2020 > 80% by 2050 October 26th 2012 Slide 4
    • Can Europe combine ambitious environmental objectives with strong industrial competitiveness? • Economic: Eg. Japan, USA: eco innovation at the heart of their strategy for the 21st century Trend in publications on eco-innovation October 26th 2012 Slide 5
    • Why is there a need to stimulate eco innovation in Europe? Markets by themselves will not deliver the needed solutions. Clear policy signals are essential October 26th 2012 Slide 6
    • 55 case studies from 14 countries: Business models classified as: • Greener product/process based models • Waste regeneration systems • Alternative energy-based systems • Efficiency optimisation by ICT • Functional sales and management services • Innovative financing schemes • Sustainable mobility systems • Industrial symbiosis • Green neighbourhoods and cities. October 26th 2012 Slide 7
    • What is the goal of the project? Incremental innovations will not lead to a technological & ecological shift. Explore the potential of radical & systemic eco innovation and learn how successes can be further extended and accelerated through the application and elaboration of innovation policy October 26th 2012 Slide 8
    • Degrees of eco-innovation? Degrees of innovation Comparative effectiveness 1 = total cure Radical Substantial Incremental October 26th 2012 Gravety of unmet need Slide 9 1 = Depth 0 = Trivial 0 = no change
    • Degrees of innovation I N C R E M E N TA L / DISRUPTIVE I N N O VAT I O N PRODUCTION PROCESS Pollution control PRODUCT & SERVICES Eco efficiency RADICAL / SYSTEMIC I N N O VAT I O N Closed loop production (cradle to cradle) Lifecycle management Industrial symbiosis Cleaner production Green products Product service systems Eco design New models of provision Organizational barrier October 26th 2012 Slide 10 Spatial application
    • Success factors of eco-innovation? Success factors to introducing eco innovations Source OECD October 26th 2012 Slide 11
    • OECD Report Insights Success factors to introducing eco innovations 1. Alliances with other firms and stakeholders: Many firms implemented their eco-innovations in co-operation with other firms, local authorities and other stakeholders. Example: The Kalundborg industrial symbiosis project in Denmark October 26th 2012 Slide 12
    • OECD Report Insights Success factors to introducing new business models 2. Challenge the business models of existing firms: New and young firms are prone to exploiting technological or commercial opportunities which have been neglected by more established companies. Example: Better Place NOTE: Policy needs to create the room for such new firms by enabling their entry, exit and growth, ensuring fair competition and improving access to finance, which remains a major constraint for the entry and growth of young firms. October 26th 2012 Slide 13
    • OECD Report Insights Success factors to introducing new business models 3. Reinforce Customer behavior: Knowledge of green consumer behavior is important for environmental and business reasons. Eco innovations are first adopted by lead-users before coming to the mean stream user. Marketing campaigns and or financial stimulation can facilitate customer behavior. Example: E-bike sharing October 26th 2012 Slide 15
    • OECD Report Insights Success factors to introducing eco innovations 4. Dedicated Leadership for assimilating big changes: The dedication of the firms leadership is an important driver for assimilating changes and introducing new eco-innovation concepts as cradle-to-cradle and closed-loop production. Source Live Long and prosper – James Gray October 26th 2012 Slide 16
    • VERHAERT MASTERS IN INNOVATION® Headquarters Hogenakkerhoekstraat 21 9150 Kruibeke (B) tel +32 (0)3 250 19 00 fax +32 (0)3 254 10 08 ezine@verhaert.com More at www.verhaert.com VERHAERT MASTERS IN INNOVATION® VERHAERT MASTERS IN INNOVATION® helps companies and governments to innovate. We design products and systems for organizations looking for new ways to provide value for their customers. We are a leading integrated product innovation center; creating technology platforms, developing new products and business in parallel, hence facilitating new-growth strategies for our clients. October 26th 2012 Slide 17 Netherlands European Space Innovation Centre Kapteynstraat 1 2201 BB Noordwijk (NL) Tel: +31 (0)633 666 828 willard.vanderheijden@verhaert.com More at www.verhaert.com