Innovation day 2012   1. zane smilga - verhaert - 'innovate your innovation!'
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Innovation day 2012 1. zane smilga - verhaert - 'innovate your innovation!'

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Innovation day 2012   1. zane smilga - verhaert - 'innovate your innovation!' Innovation day 2012 1. zane smilga - verhaert - 'innovate your innovation!' Presentation Transcript

  • CONFIDENTIAL Innovate your Innovation Zane Smilga Innovation consultant zane.smilga@verhaert.com October 26th 2012 Slide 1
  • CONFIDENTIAL http://www.fastcompany.com October 26th 2012 Slide 2
  • CONFIDENTIAL Content Falling in love with one type of innovation watch out! What to include in innovation programs open the box! How to do it? shape it smart! October 26th 2012 Slide 3
  • CONFIDENTIAL What is his innovation love story? big love: Segway first love: AutoSyringe, Inc. sold to Baxter International Corporation another secondary love: First; robotics competition secondary love: Helicopter company, second love: DEKA sold Research & Development Corporation in medical sector October 26th 2012 Slide 4 another secondary love: Teletrol. sold to Philips
  • CONFIDENTIAL it almost failed… - lack of user-centric design - lack of positioning (wide target group, high price) - wrong marketing approach (market penetration, no distribution network) “its significance is close to the World Wide Web” - lack of product ecosystem (parking, charging, taking a plane, regulations…) /John Doerm 2001/ business model innovation & marketing innovation Every product has to be considered in the system no matter how big its potential may be on its own October 26th 2012 Slide 5
  • CONFIDENTIAL innovation focus products / services brand technology October 26th 2012 operations Slide 6
  • CONFIDENTIAL innovation focus products / services brand operations technology October 26th 2012 Slide 7
  • CONFIDENTIAL THERE IS MORE Management innovation Organizational innovation Service innovation Business model innovation Marketing innovation Value chain innovation Technology innovation Material innovation Application innovation Partnership innovation Resource management innovation Customer relationship management innovation Brand innovation Process innovation Packaging innovation Revenue stream innovation Product innovation Pricing innovation but how to choose? October 26th 2012 Platform innovation Experience innovation *** Radical innovation Incremental innovation Disruptive innovation Slide 8
  • CONFIDENTIAL Goals of doing more than one type of innovation 1. Adding value to the main innovation line 2. Connecting to users and customers 3. Not missing out on important market trends 4. Not missing out on important technological developments 5. 6. innovation to stay ahead of competition DNA innovation Staying ahead of competition Solving company problems and reaching the goals complementary effect and support for company DNA October 26th 2012 Slide 9 Innovation to reach company objectives and continue growing innovation to connect better to your customers and users innovation to be in line with market developments (trends and technologies)
  • CONFIDENTIAL an innovation call from market & technologies October 26th 2012 Slide 10
  • CONFIDENTIAL Innovation - response to market trends how long can we still count on “many cheap hands”? October 26th 2012 Slide 11
  • CONFIDENTIAL Example Adidas will close its factories in China Adidas DNA: - product innovation & manufacturing - strong brand Product innovation Complementary innovation: Organizational innovation: Manufacturing will possibly be outsourced and local R&D centers allocated in China Channel innovation: Efforts (most likely) will be put in consumer market potential of China (more retail channels, retail experiences) October 26th 2012 Slide 12 organizational innovation & channel innovation
  • CONFIDENTIAL Innovation – response to technological developments 3 D printing Ubiquitous sensor networks Robotics and automation Artificial intelligence Smart materials/homes/cities October 26th 2012 Slide 13
  • CONFIDENTIAL Example – shopping centers technology driven retail business Marketing innovation a 'digital greeter' at the Bay’s flagship Toronto store a touch-screen computer on the handle of a shopping cart & in-store wireless network Smart mirrors & social retailing at Macy`s in NYC Robots in retail warehouses - 12 min from order to truck, Zappos & Kiva systems October 26th 2012 Slide 14 Service/ experience Innovation + business model innovation
  • CONFIDENTIAL an innovation call from customers and users October 26th 2012 Slide 15
  • CONFIDENTIAL Innovation – response to customers and users User and customer centric approach Innovation opportunities in the whole ecosystem of products, services and business October 26th 2012 Slide 16
  • CONFIDENTIAL Example manufacturers of packaging machinery turn into service providers • Renting out machinery and equipment Product innovation • Supplying consumables • Providing logistics • Supporting with temporary crew • Providing condition monitoring and maintenance services October 26th 2012 Slide 17 value proposition + service innovation
  • CONFIDENTIAL an innovation call from competition October 26th 2012 Slide 18
  • CONFIDENTIAL Innovation - response to competitor threats 1. Direct competition 2. Price competition 3. Substitution competition 4. Commodity trap 5. Brand competition October 26th 2012 Slide 19
  • CONFIDENTIAL Example Innovation to build competitive advantage Foxonn plans to use 1 million of robots (in 3 years) Process optimization organizational innovation Iconic design and brand innovation Market innovation October 26th 2012 Slide 20 core innovation
  • CONFIDENTIAL an innovation call from internal problems & goals October 26th 2012 Slide 21
  • CONFIDENTIAL Innovation – response to company goals and priorities October 26th 2012 Slide 22
  • CONFIDENTIAL Innovation – response to company goals and priorities Innovation goal EFFICIENCY Optimization & cost cutting in processes October 26th 2012 Optimization & cost cutting products & services Slide 23
  • CONFIDENTIAL What type of innovation is useful for your innovation programs? October 26th 2012 Slide 24
  • CONFIDENTIAL Example Telecoms changed their DNA - outsourcing infrastructure & service development - customer relationship management inhouse Product innovation Business model & customer relationship management innovation October 26th 2012 Slide 25
  • CONFIDENTIAL How to revitalize innovation programs October 26th 2012 Slide 26
  • CONFIDENTIAL Revitalizing innovation programs Innovation programs that make your position in market and DNA stronger Innovation programs that make your company grow and DNA stronger core innovation Innovation to stay ahead of competition Innovation to connect better to your customers and users Innovation to be in line with market developments (trends and technologies) October 26th 2012 Slide 27
  • CONFIDENTIAL Revitalizing innovation programs • watch out not to fall in love with only one type of innovation • open the box of diverse innovation opportunities in other areas • analyse, assess, screen and design innovation programs with more power for growth October 26th 2012 Slide 28
  • CONFIDENTIAL VERHAERT MASTERS IN INNOVATION® Headquarters Hogenakkerhoekstraat 21 9150 Kruibeke (B) tel +32 (0)3 250 19 00 fax +32 (0)3 254 10 08 ezine@verhaert.com More at www.verhaert.com VERHAERT MASTERS IN INNOVATION® VERHAERT MASTERS IN INNOVATION® helps companies and governments to innovate. We design products and systems for organizations looking for new ways to provide value for their customers. We are a leading integrated product innovation center; creating technology platforms, developing new products and business in parallel, hence facilitating new-growth strategies for our clients. October 26th 2012 Slide 29 Netherlands European Space Innovation Centre Kapteynstraat 1 2201 BB Noordwijk (NL) Tel: +31 (0)633 666 828 willard.vanderheijden@verhaert.com More at www.verhaert.com