Scientific innovation has two different paths: The demand driven, “Market Pull” method. The supply driven, “Technology Push” method. They differ because of how they manage and organize resources. “Technology” Push approaches: Typified by programs, but not necessarily software programs Internal development comes up with a patent or a technological device to fulfill the need of a customer Has high market related risk because application is not known Has low technology related risk because application is known Innovation is created, then appropriate applications are sought to fit the innovation Did the market ask "please give me an iPod with download store" or a camera phone? Most likely not; so this would be a technology push,. “Market” Pull approaches: Implemented on platforms Platforms are open ended and can evolve based on changing needs Has low market related risk because application is known Has low technology related risk because solution is not known When the market asks for better safety features in a car then this would be market pull. Technology risk is how uncertain we are about finding a solution. Market risk is how uncertain we are about finding an application. Technology advances often occur some time before the market knows about them. So when the new products with the new tech hits the market, the line between market pull vs. technology push is blurred.
“intelligent devices” will grow to 430 million in 2013 from 73 million in 2008, while total device revenues will exceed $12 billion
Capture the energy dissipated while cycling and braking
Map pollution levels, traffic congestion,and road conditions in real-time. Control through smart phone, access data on phone or the web
Plan healthier bike routes, to achieve your exercise goals or to meet up with friends on the go.
Share your data with friends, or with your city
Contributing to a database of environmental information
The way it works is that the sensor (pictured) first gets stuck into soil to measure the temperature, the moisture of the soil and the level of sunlight. The data collected is sent wirelessly to a relay device users have to install at home, from where it is sent to a Docomo database. Gardening experts employed by the company analyze the data and give specific feedback to users, for example at which times exactly to water their garden, through cell phone emails. Docomo says the trial will last through February next year. The sensors are expected to cost between $24 and $36, with Docomo charging a yet to be determined monthly subscription fee for the service.
The ShotSpotter Gunshot Location System® helping agencies worldwide quickly respond to urban gunfire, reduce crime, secure critical infrastructure, and improve awareness of enemy attacks.
ShotSpotter’s sophisticated technology delivers timely actionable intelligence to users including event type, audio, location, duration, incident mapping and graphical displays.
The service system is a framework that consciously connects service touch-points so that they can sense, respond and reinforce one another. The system must be dynamic enough to be able to efficiently reflect the expectations people bring to the experience at any given moment.
Service systems enable people to have experiences and achieve goals.
Verhaert Innovation Day 2011 – Prof. Dr. Botteldooren (Ghent University) - The Idea Project
AND THEIR IMPACT
Universiteit Gent - Intec
Director consulting office
Helping technology developers to reach the market
- pushing towards the market
- identifying the market & target
- creating the value generating
- designing strategy & business
Wireless sensor technology – internet of things
- Food industry
- Packaging industry
- Infrastructure management
- Services industry
- Intelligent devices
- Machinery building
- Retail industry
- Environmental industry
“Physical world becomes one big information system!”
The global market for environmental sensing and
• Market size: $9.1 billion (2008); $13 billion (2014,
• Annual growth rate: (CAGR) of 5.2%
• The largest share of the market: radon, GPS, remote
sensing and new technologies; $4.9 billion (2008); $6.8
billion (2014, estimated); CAGR of 6.2%
• The second-largest market share: terrestrial sensing
and monitoring technologies; $2.6 billion (2008); $3.4
billion (2014; estimated); CAGR of 4.7%
• The faster growing segments: sophisticated sensors,
monitoring equipment, large scale networks such as
satellite, GPS and remote sensing, associated networking
equipment, and a large slate of new technologies.
Environmental Sensing and Monitoring Technologies: Global Markets published by BCC Research in June, 2009.
Investigating market attractiveness and valorization
What is the job to be done for
How can we create added value?
how can “IDEA” help
to become smart?
Learning from the benchmarks
Noise & traffic
Smart city solutions
Man & broadcast ozone
Traffic & pollution
Map pollution levels,
and road conditions in
real-time while biking
“Façade & online”
Real time environmental &
emotional state of the city
cities in Japan
The Copenhagen wheel
The shotspotter gunshot location system (NY, US)
journey of customers
building a stronger engagement
… between your offering and customers
Energy harvester to support the riding
Designing business model & strategy
(data and service sales)
(partnership with carrier
Product sales based
(sales of IPR)
4 alternative business models
It is about finding the
between new technologies and market
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