Verhaert Innovation Day 2011 – David Pas (VERHAERT) - Case study: SandenVendo & the new strategic role of design within innovation
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Verhaert Innovation Day 2011 – David Pas (VERHAERT) - Case study: SandenVendo & the new strategic role of design within innovation

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Speaker of Verhaert at the 9th edition

Speaker of Verhaert at the 9th edition

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Verhaert Innovation Day 2011 – David Pas (VERHAERT) - Case study: SandenVendo & the new strategic role of design within innovation Verhaert Innovation Day 2011 – David Pas (VERHAERT) - Case study: SandenVendo & the new strategic role of design within innovation Presentation Transcript

  • CONFIDENTIAL Case study SandenVendo David Pas innovation & design consultantOctober 26th 2012 Slide 1
  • CONFIDENTIAL Stefaan Van Baelen Sales Director SandenVendo David Pas Consultant Innovation & Design VERHAERT NEW PRODUCTS & SERVICES Guest lecturer Productontwikkeling, Antwerpen Design Coach ‘humin’ Design Ambassador ‘My Precious co-creation’October 26th 2012 Slide 2
  • CONFIDENTIAL about SandenVendo The history of SandenVendo. * 1931 - Vendorlator Inc. founded in Fresno, California * 1937 - Vendo Co. founded in Kansas City, Missouri * 1956 - Vendo Co. merger with Vendorlator Inc. * 1961 - Subsidiaries established in Germany, France and Belgium * 1965 - Setting up of production facility in Casale, Northern Italy * 1967 - Subsidiary established in Spain * 1988 - Vendo becomes part of the Sanden Corporation - Largest manufacturer of beverage vendors * 1997 - First expansion of the Casale factory, Italy * 1999 - Second expansion of the Casale Factory, Italy * 2000 - Additional offices established: Vendo France, Vendo Belgium * 2001 - Additional offices established: Vendo France, Vendo Belgium * 2002 - Start of cooler & coinage business in Europe * 2002 - New factory established in Akagi, Japan * 2005 - Vendo is renamed to SandenVendo * 2011 - 50th Anniversary of European OperationOctober 26th 2012 Slide 3
  • CONFIDENTIALOctober 26th 2012 Slide 4
  • CONFIDENTIAL Sanden global specialist in heating and cooling technologies, is recognized as one of the leading companies in thermodynamics both in the automotive industry and mobile appliances such as food refrigeration. Sanden with its 56 locations in 23 countries develops and produces vending machines, refrigerated showcases and especially compressors for mobile air conditioning systems.October 26th 2012 Slide 5
  • CONFIDENTIAL unique product beating the commodity with innovation & design 1931 todayOctober 26th 2012 Slide 6
  • CONFIDENTIAL other innovations futureOctober 26th 2012 Slide 7
  • CONFIDENTIAL case : Coffeeserver self service desktop machine without paymentOctober 26th 2012 Slide 8
  • CONFIDENTIAL other markets stand alone machine countertop machine payment system operated by staffOctober 26th 2012 Slide 9
  • CONFIDENTIAL typical design brief from marketing - a benchmark on cost and performance - ‘white spots’ in the market based on facts & figures - definition of target cost and specs to fill the ‘white spot’ POOR design brief !October 26th 2012 Slide 10
  • CONFIDENTIAL the other way difficult in existing market COST DRIVEN without changing business model 3 key strategies - often viable, but how? DIFFERENTIATION - on performance or experience ? competitive advantage - strong brands can ‘do more’ NICHE / FOCUS - brand drivenOctober 26th 2012 Slide 11
  • CONFIDENTIAL innovation focus product centric experience centric innovation strategy innovation strategy © VerhaertOctober 26th 2012 Slide 12
  • CONFIDENTIAL design driver styling DIFFERENTIATION ON LOOK & FEEL use in hotels, petrol stations,…. SELF SERVICE attended area without payement system DIFFERENTIATION ON MAN © Verhaert MACHINE INTERFACE interfaceOctober 26th 2012 Slide 13
  • CONFIDENTIAL starting to use, observe & benchmark product INTERACTION DESIGN THINKING ENVIRONMENT experience service observation & benchmarkOctober 26th 2012 Slide 14
  • CONFIDENTIAL setting the scope human motivators (Censydiam model) ENJOYMENT vitality ‘energetic’ BELONGING retro concept POWER recognition ‘classy’ CONTROLOctober 26th 2012 Slide 15
  • CONFIDENTIAL starting to exploreOctober 26th 2012 Slide 16
  • CONFIDENTIAL mapping the proposals human motivators (Censydiam model) ENJOYMENT energy young & female retro concept BELONGING POWER classy trivial functional CONTROLOctober 26th 2012 Slide 17
  • CONFIDENTIAL design driver styling DIFFERENTIATION ON LOOK & FEEL use in hotels, petrol stations,…. SELF SERVICE attended area without payement system DIFFERENTIATION ON MAN © Verhaert MACHINE INTERFACE interfaceOctober 26th 2012 Slide 18
  • CONFIDENTIAL flexibility ?October 26th 2012 Slide 19
  • CONFIDENTIAL mapping the proposals novelty matrix (R. Verganti) NEW CONSUMER evolutionary revolutionary OFFERINGS OFFERINGS EXISTING NEW incremental evolutionary EXISTING CONSUMEROctober 26th 2012 Slide 20
  • CONFIDENTIAL interface exploration dirty touch panel numerous buttonsOctober 26th 2012 Slide 21
  • CONFIDENTIAL filtering and design iteration retro meets high-techOctober 26th 2012 Slide 22
  • CONFIDENTIALOctober 26th 2012 Slide 23
  • CONFIDENTIAL filtering and design iteration viable feasible ENGINEERING ENGINEERING MARKETING REVIEW design iteration acceptableOctober 26th 2012 Slide 24
  • CONFIDENTIAL next step DEMONSTRATOR test acceptance of user interface and on styling/perceived value INNOVATION STRATEGYOctober 26th 2012 Slide 25
  • CONFIDENTIAL test softwareOctober 26th 2012 Slide 26
  • CONFIDENTIAL modelOctober 26th 2012 Slide 27
  • CONFIDENTIAL Milan fairOctober 26th 2012 Slide 28
  • CONFIDENTIALOctober 26th 2012 Slide 29
  • CONFIDENTIAL status today DESIGN AS INPUT Q1 2012 FOR STRATEGY today DETAILED DEVELOPMENT Q3 2012October 26th 2012 Slide 30
  • CONFIDENTIAL conclusion STRATEGIC ROLE OF DESIGN IN INNOVATION product 1 helping to go beyond cost and performance as drivers for innovation 2 helping to explore differentiation DESIGN strategies THINKING 3 helping to think about all touchpoints 4 helping to explore human motivators ….. experience service between all disciplinesOctober 26th 2012 Slide 31
  • CONFIDENTIAL VERHAERT MASTERS IN INNOVATION® Headquarters Hogenakkerhoekstraat 21 9150 Kruibeke (B) tel +32 (0)3 250 19 00 fax +32 (0)3 254 10 08 ezine@verhaert.com More at www.verhaert.com VERHAERT MASTERS IN INNOVATION® Netherlands European Space Innovation Centre Kapteynstraat 1 VERHAERT MASTERS IN INNOVATION® helps companies and governments to innovate. 2201 BB Noordwijk (NL) We design products and systems for organizations looking for new ways to provide value Tel: +31 (0)633 666 828 for their customers. willard.vanderheijden@verhaert.com We are a leading integrated product innovation center; creating technology platforms, More at www.verhaert.com developing new products and business in parallel, hence facilitating new-growth strategies for our clients.October 26th 2012 Slide 32