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Verhaert Innovation Day 2012 – Olivia De Ruyck (VERHAERT) - Critical success factor of eco-innovation insights of a pan-european study
 

Verhaert Innovation Day 2012 – Olivia De Ruyck (VERHAERT) - Critical success factor of eco-innovation insights of a pan-european study

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Speaker of Verhaert at the 9th edition of our Innovation Day on October 26th 2012.

Speaker of Verhaert at the 9th edition of our Innovation Day on October 26th 2012.

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    Verhaert Innovation Day 2012 – Olivia De Ruyck (VERHAERT) - Critical success factor of eco-innovation insights of a pan-european study Verhaert Innovation Day 2012 – Olivia De Ruyck (VERHAERT) - Critical success factor of eco-innovation insights of a pan-european study Presentation Transcript

    • CONFIDENTIAL Critical success factors of Eco-Innovation: insights of a pan-European studyOctober 26th 2012 Slide 1
    • Role of OECD? OECD: Organisation for Economic Co-Operation and Development What is OECD? • A “club” of 30 industrialized countries • Forum for policy dialogue and development based on science and technology • Provider of instruments for harmonization, co-operation, cost sharing and outreach • This project about eco innovation. • Verhaert is recognized eco- innovation expert by OECD adjunct-secretaris-generaalOctober 26th 2012 Slide 2
    • What is eco innovation? ‘Eco-innovation is the process of developing new products, processes or services which provide customer and business value but significantly decrease environmental impact.’ Fussler, C. and James, P. (1996) Eco-innovation: A Breakthrough Discipline for Innovation and Sustainability (Pitman Publishing).October 26th 2012 Slide 3
    • Can Europe combine ambitious environmental objectives with strong industrial competitiveness? Eco innovation aims at creating economic & environmental value • Ecologic: EU’s Co2 reduction targets: -20-30% by 2020 > 80% by 2050October 26th 2012 Slide 4
    • Can Europe combine ambitious environmental objectives with strong industrial competitiveness? • Economic: Eg. Japan, USA: eco innovation at the heart of their strategy for the 21st century Trend in publications on eco-innovationOctober 26th 2012 Slide 5
    • Why is there a need to stimulate eco innovation in Europe? Markets by themselves will not deliver the needed solutions. Clear policy signals are essentialOctober 26th 2012 Slide 6
    • 55 case studies from 14 countries: Business models classified as: • Greener product/process based models • Waste regeneration systems • Alternative energy-based systems • Efficiency optimisation by ICT • Functional sales and management services • Innovative financing schemes • Sustainable mobility systems • Industrial symbiosis • Green neighbourhoods and cities.October 26th 2012 Slide 7
    • What is the goal of the project? Incremental innovations will not lead to a technological & ecological shift. Explore the potential of radical & systemic eco innovation and learn how successes can be further extended and accelerated through the application and elaboration of innovation policyOctober 26th 2012 Slide 8
    • Degrees of eco-innovation? Degrees of innovation 1 = total cure Comparative effectiveness Radical Substantial Incremental 0 = no change 0 = Trivial 1 = Depth Gravety of unmet needOctober 26th 2012 Slide 9
    • Degrees of innovation I N C R E M E N TA L / RADICAL / SYSTEMIC DISRUPTIVE I N N O VAT I O N I N N O VAT I O N Closed loop PRODUCTION Lifecycle production Industrial Eco efficiency management (cradle to symbiosis PROCESS cradle) Pollution Cleaner control production PRODUCT & Green Eco - Product New Spatial products design service models of application SERVICES systems provision Organizational barrierOctober 26th 2012 Slide 10
    • Success factors of eco-innovation? Success factors to introducing eco innovations Source OECDOctober 26th 2012 Slide 11
    • OECD Report Insights Success factors to introducing eco innovations 1. Alliances with other firms and stakeholders: Many firms implemented their eco-innovations in co-operation with other firms, local authorities and other stakeholders. Example: The Kalundborg industrial symbiosis project in DenmarkOctober 26th 2012 Slide 12
    • OECD Report Insights Success factors to introducing new business models 2. Challenge the business models of existing firms: New and young firms are prone to exploiting technological or commercial opportunities which have been neglected by more established companies. Example: Better Place NOTE: Policy needs to create the room for such new firms by enabling their entry, exit and growth, ensuring fair competition and improving access to finance, which remains a major constraint for the entry and growth of young firms.October 26th 2012 Slide 13
    • OECD Report Insights Success factors to introducing new business models 3. Reinforce Customer behavior: Knowledge of green consumer behavior is important for environmental and business reasons. Eco innovations are first adopted by lead-users before coming to the mean stream user. Marketing campaigns and or financial stimulation can facilitate customer behavior. Example: E-bike sharingOctober 26th 2012 Slide 15
    • OECD Report Insights Success factors to introducing eco innovations 4. Dedicated Leadership for assimilating big changes: The dedication of the firms leadership is an important driver for assimilating changes and introducing new eco-innovation concepts as cradle-to-cradle and closed-loop production. Source Live Long and prosper – James GrayOctober 26th 2012 Slide 16
    • VERHAERT MASTERS IN INNOVATION® Headquarters Hogenakkerhoekstraat 21 9150 Kruibeke (B) tel +32 (0)3 250 19 00 fax +32 (0)3 254 10 08 ezine@verhaert.com More at www.verhaert.com VERHAERT MASTERS IN INNOVATION® Netherlands European Space Innovation Centre Kapteynstraat 1 VERHAERT MASTERS IN INNOVATION® helps companies and governments to innovate. 2201 BB Noordwijk (NL) We design products and systems for organizations looking for new ways to provide value Tel: +31 (0)633 666 828 for their customers. willard.vanderheijden@verhaert.com We are a leading integrated product innovation center; creating technology platforms, More at www.verhaert.com developing new products and business in parallel, hence facilitating new-growth strategies for our clients.October 26th 2012 Slide 17