INNOVATIONDAY 2011
CONFIDENTIAL
Filiep Dewitte
Verhaert – Innovation consultant
filiep.dewitte@verhaert.com
Shape a succes...
INNOVATIONDAY 2011
SHAPE A SUCCESSFUL
INNOVATION STRATEGY
USING TECHNOLOGY
SCOUTING
CONFIDENTI
AL
Filiep Dewitte
Innovatio...
INNOVATIONDAY 2011
Content
Introduction
Why technology scouting
Definition of technology scouting
Process of technology sc...
INNOVATIONDAY 2011
Motivation
Increased competition
Increased technological complexity
Shorter innovation cycles
Fast chan...
INNOVATIONDAY 2011
Why is technology scouting important ?
Why is technology scouting important ?
Incremental
development
D...
INNOVATIONDAY 2011
Core technology
• Well known within your company
•Specialists available inside company
• Slow evolution...
INNOVATIONDAY 2011
INNOVATIONDAY 2011
Definition of technology scouting
Technology scouting is a method which can lower the time lag between ...
INNOVATIONDAY 2011
Definition and elements of technology intelligence
Company level
Regional / National
and international
...
INNOVATIONDAY 2011
Goal and process of technology scouting
The goal of technology scouting is to gain a competitive advant...
INNOVATIONDAY 2011
INNOVATIONDAY 2011
12
INNOVATIONDAY 2011
INNOVATIONDAY 2011
The technology scouting process
Building on the process of technology intelligence we can divide the pr...
INNOVATIONDAY 2011
Definition
of aims
and search
areas
Selection
of
information
sources
and
methods to
employ
Collection
o...
INNOVATIONDAY 2011
Technology
Scouting
Directions
Our used technology scouting directions
INNOVATIONDAY 2011
Technologies from different industry sectors
• Technology search
is done in different
industrial sector...
INNOVATIONDAY 2011
Goal !
INNOVATIONDAY 2011
INNOVATIONDAY 2011
Company level
Product level
Market level
Stage Stage Stage
Strategy &
policy
Added Value
Business case
...
INNOVATIONDAY 2011
Our approach to technology scouting
Immersive phase Scoping phase PlanningProcess ?
What ?
Why ?
• Deep...
INNOVATIONDAY 2011
= problem solving
Creating value with technology scouting...
Optimising the functioning or specificatio...
INNOVATIONDAY 2011
Creating value with technology scouting...
= technology
valorisation
Scouting for applications for inte...
INNOVATIONDAY 2011
Creating value with technology scouting...
= technology solution
Scouting for technologies that will co...
INNOVATIONDAY 2011
Creating value with technology scouting...
= opportunity creation
Scouting of technologies that might f...
INNOVATIONDAY 2011
26
CREATING
VALUE !
INNOVATIONDAY 2011
Conclusion :
1. Don’t let technology scouting shape your strategy, your
strategy should shape your scou...
INNOVATIONDAY 2011
Inpiring
cases
INNOVATIONDAY 2011
IN-RP-034-VE A/0
Samsonite case :
Technology scouting for
identifying new technology
the luggage busine...
INNOVATIONDAY 2011
IN-RP-034-VE A/0
Mc Cain case :
Technology scouting in the
potato business towards
new products, packag...
INNOVATIONDAY 2011
IN-RP-034-VE A/0
Eastpak & Kipling case :
Technology scouting as a
driver for innovation
breakthrough p...
INNOVATIONDAY 2011
IN-RP-034-VE A/0
Bekaert case :
Identification of applications
for new bekaert technology
INNOVATIONDAY 2011
IN-RP-034-VE A/0
AGC case :
Technology scouting to
identify new technology in
the glass business
INNOVATIONDAY 2011
Hogenakkerhoekstraat 21
9150 Kruibeke (B)
tel +32 (0)3 250 19 00
fax +32 (0)3 254 10 08
info@verhaert.c...
Upcoming SlideShare
Loading in …5
×

Verhaert Innovation Day 2011 – Filiep Dewitte (VERHAERT) - Shape a successful innovation strategy using tech scouting

576 views
430 views

Published on

Speaker of Verhaert at the 8th edition of our Innovation Day on October 21st 2011.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
576
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
13
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Verhaert Innovation Day 2011 – Filiep Dewitte (VERHAERT) - Shape a successful innovation strategy using tech scouting

  1. 1. INNOVATIONDAY 2011 CONFIDENTIAL Filiep Dewitte Verhaert – Innovation consultant filiep.dewitte@verhaert.com Shape a successful innovation strategy using technology scouting
  2. 2. INNOVATIONDAY 2011 SHAPE A SUCCESSFUL INNOVATION STRATEGY USING TECHNOLOGY SCOUTING CONFIDENTI AL Filiep Dewitte Innovation consultant Filiep.dewitte@verhaert.com
  3. 3. INNOVATIONDAY 2011 Content Introduction Why technology scouting Definition of technology scouting Process of technology scouting Technology scouting & innovation management Conclusion Inspiring cases
  4. 4. INNOVATIONDAY 2011 Motivation Increased competition Increased technological complexity Shorter innovation cycles Fast changing customer needs Management needs to make decisions fast in order to stay ahead of competitors
  5. 5. INNOVATIONDAY 2011 Why is technology scouting important ? Why is technology scouting important ? Incremental development Disruptive core technology Enabling technologies
  6. 6. INNOVATIONDAY 2011 Core technology • Well known within your company •Specialists available inside company • Slow evolution • Little competitive advantage Enabling technology • Less or not known in company • Wide range of technologies • Allows you to make a leap • Opportunities to add value to your product offering • Requires effort and skill Core technology vs Enabling technology
  7. 7. INNOVATIONDAY 2011
  8. 8. INNOVATIONDAY 2011 Definition of technology scouting Technology scouting is a method which can lower the time lag between their advances in technology and their detection by methods such as patent or publication analysis Furthermore, in an environment of increasing technological complexity and globalization of R&D, the successful identification and usage of external sources of knowledge is becoming increasingly important
  9. 9. INNOVATIONDAY 2011 Definition and elements of technology intelligence Company level Regional / National and international level Using data from the past to anticipate the future Using gathered information for decision making Process and actors Organization Forecasting Foresight Technology Intelligence Future Analysis
  10. 10. INNOVATIONDAY 2011 Goal and process of technology scouting The goal of technology scouting is to gain a competitive advantage by identifying opportunities and threats arising form technological developments at an early stage and to provide the technological capabilities needed to face these challenges. Early identification Raising awareness Stimulation of innovation Facilitation of the sourcing of external technologies
  11. 11. INNOVATIONDAY 2011
  12. 12. INNOVATIONDAY 2011 12
  13. 13. INNOVATIONDAY 2011
  14. 14. INNOVATIONDAY 2011 The technology scouting process Building on the process of technology intelligence we can divide the process of technology scouting into six stages, as mentioned in the following slides
  15. 15. INNOVATIONDAY 2011 Definition of aims and search areas Selection of information sources and methods to employ Collection of data Filtering, selecting, analyzing, Interpreting of data Evaluating and decision making Usage of information in the next phase of the innovation process 1 2 3 4 5 6 Generic process of technology scouting
  16. 16. INNOVATIONDAY 2011 Technology Scouting Directions Our used technology scouting directions
  17. 17. INNOVATIONDAY 2011 Technologies from different industry sectors • Technology search is done in different industrial sectors for optimal results • Transfer of knowledge from one sector to the other sector guarantees succes
  18. 18. INNOVATIONDAY 2011 Goal !
  19. 19. INNOVATIONDAY 2011
  20. 20. INNOVATIONDAY 2011 Company level Product level Market level Stage Stage Stage Strategy & policy Added Value Business case gate gate gate
  21. 21. INNOVATIONDAY 2011 Our approach to technology scouting Immersive phase Scoping phase PlanningProcess ? What ? Why ? • Deep diving, oriëntation and understanding the business • Defining innovation goals • Finding technology and ideas based upon the defined goals • Narrowing and filtering the scouting results • Sharpening, bundling ideas and technologies • Quick designing and productizing filtered scouting results into virtual features / products • understanding and identifying the value of the business cases that are connected to the results • Phased approach to new products / features • Determine long term strategy • Defining priorities and milestones
  22. 22. INNOVATIONDAY 2011 = problem solving Creating value with technology scouting... Optimising the functioning or specification of an existing product
  23. 23. INNOVATIONDAY 2011 Creating value with technology scouting... = technology valorisation Scouting for applications for internal technology
  24. 24. INNOVATIONDAY 2011 Creating value with technology scouting... = technology solution Scouting for technologies that will cover the user needs in a specific market or idea
  25. 25. INNOVATIONDAY 2011 Creating value with technology scouting... = opportunity creation Scouting of technologies that might fit strategic needs and opportunities
  26. 26. INNOVATIONDAY 2011 26 CREATING VALUE !
  27. 27. INNOVATIONDAY 2011 Conclusion : 1. Don’t let technology scouting shape your strategy, your strategy should shape your scouting 2. Get marketing and technical functions to work together form the start 3. Follow a structured approach using clear criteria that reflect your strategy, scope and connect to your customers’ need 4. Once suitable technologies are identified, act quickly 5. Ensure that you have the commitment from upper management and resources to conduct the detailed evaluation to complete the deal.
  28. 28. INNOVATIONDAY 2011 Inpiring cases
  29. 29. INNOVATIONDAY 2011 IN-RP-034-VE A/0 Samsonite case : Technology scouting for identifying new technology the luggage business
  30. 30. INNOVATIONDAY 2011 IN-RP-034-VE A/0 Mc Cain case : Technology scouting in the potato business towards new products, packaging, processes and appliances
  31. 31. INNOVATIONDAY 2011 IN-RP-034-VE A/0 Eastpak & Kipling case : Technology scouting as a driver for innovation breakthrough product development
  32. 32. INNOVATIONDAY 2011 IN-RP-034-VE A/0 Bekaert case : Identification of applications for new bekaert technology
  33. 33. INNOVATIONDAY 2011 IN-RP-034-VE A/0 AGC case : Technology scouting to identify new technology in the glass business
  34. 34. INNOVATIONDAY 2011 Hogenakkerhoekstraat 21 9150 Kruibeke (B) tel +32 (0)3 250 19 00 fax +32 (0)3 254 10 08 info@verhaert.com More at www.verhaert.com helps companies and governments to innovate. We design products and systems for organizations looking for new ways to provide value for their customers. We are a leading integrated product innovation center; creating technology platforms, developing new products and business in parallel, hence facilitating new- growth strategies for our clients.

×