CONFIDENTIAL               Shape a successful innovation strategy using technology scouting                               ...
Content   Introduction   Why technology scouting   Definition of technology scouting   Process of technology scouting   Te...
Motivation   Increased competition   Increased technological complexity   Shorter innovation cycles   Fast changing custom...
Why is technology scouting important ?                                            Enabling                                ...
Core technology vs Enabling technology                     Core technology               Enabling technology     • Well kn...
INNOVATIONDAY 2011
Definition of technology scouting    Technology scouting is a method which can lower the time lag between their    advance...
Definition and elements of technology intelligence                         Using data from   Using gathered               ...
Goal and process of technology scouting    The goal of technology scouting is to gain a competitive advantage by    identi...
INNOVATIONDAY 2011
INNOVATIONDAY 2011
INNOVATIONDAY 2011
The technology scouting process    Building on the process of technology intelligence we can divide the process of    tech...
Generic process of technology scouting          1            2               3            4             5               6 ...
Our used technology scouting directions                              Technology                               Scouting    ...
Technologies from different industry sectors     • Technology search       is done in different       industrial sectors f...
Goal !INNOVATIONDAY 2011
INNOVATIONDAY 2011
Company level                                                   Product level                                             ...
Our approach to technology scoutingProcess ?               Immersive phase                      Scoping phase             ...
Creating value with technology scouting...                     = problem solving          Optimising the functioning or sp...
Creating value with technology scouting...  = technology  valorisation                     Scouting for applications for i...
Creating value with technology scouting...       Scouting for technologies that will cover the user   needs in a specific ...
Creating value with technology scouting...        Scouting of technologies that might fit strategic   needs and        opp...
CREATINGINNOVATIONDAY 2011
Conclusion :   1. Don’t let technology scouting shape your strategy, your         strategy should shape your scouting   2....
INNOVATIONDAY 2011
Samsonite case :                     Technology scouting for                     identifying new technology               ...
Mc Cain case :                     Technology scouting in the                     potato business towards                 ...
Eastpak & Kipling case :                             Technology scouting as a                             driver for innov...
Bekaert case :                     Identification of applications                     for new Bekaert technologyINNOVATION...
AGC case :                     Technology scouting to                     identify new technology in                     t...
helps companies and governments                     to innovate. We design products                     and systems for or...
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Verhaert Innovation Day 2011 – Filiep Dewitte (VERHAERT) - Shape a successful innovation strategy using tech scouting

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Speaker of Verhaert at the 8th edition of our Innovation Day on October 21st 2011.

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Verhaert Innovation Day 2011 – Filiep Dewitte (VERHAERT) - Shape a successful innovation strategy using tech scouting

  1. 1. CONFIDENTIAL Shape a successful innovation strategy using technology scouting Filiep Dewitte Verhaert – Innovation consultant filiep.dewitte@verhaert.comINNOVATIONDAY 2011
  2. 2. Content Introduction Why technology scouting Definition of technology scouting Process of technology scouting Technology scouting & innovation management Conclusion Inspiring casesINNOVATIONDAY 2011
  3. 3. Motivation Increased competition Increased technological complexity Shorter innovation cycles Fast changing customer needs Management needs to make decisions fast in order to stay ahead of competitorsINNOVATIONDAY 2011
  4. 4. Why is technology scouting important ? Enabling technologies Disruptive core technology Incremental developmentINNOVATIONDAY 2011
  5. 5. Core technology vs Enabling technology Core technology Enabling technology • Well known within your company • Less or not known in company •Specialists available inside company • Wide range of technologies • Slow evolution • Allows you to make a leap • Little competitive advantage • Opportunities to add value to your product offering • Requires effort and skillINNOVATIONDAY 2011
  6. 6. INNOVATIONDAY 2011
  7. 7. Definition of technology scouting Technology scouting is a method which can lower the time lag between their advances in technology and their detection by methods such as patent or publication analysis Furthermore, in an environment of increasing technological complexity and globalization of R&D, the successful identification and usage of external sources of knowledge is becoming increasingly importantINNOVATIONDAY 2011
  8. 8. Definition and elements of technology intelligence Using data from Using gathered the past to Process and Organization information for actors anticipate the decision making future Company level Technology Intelligence Forecasting Foresight Regional / National and international Future level AnalysisINNOVATIONDAY 2011
  9. 9. Goal and process of technology scouting The goal of technology scouting is to gain a competitive advantage by identifying opportunities and threats arising form technological developments at an early stage and to provide the technological capabilities needed to face these challenges. Early identification Raising awareness Stimulation of innovation Facilitation of the sourcing of external technologiesINNOVATIONDAY 2011
  10. 10. INNOVATIONDAY 2011
  11. 11. INNOVATIONDAY 2011
  12. 12. INNOVATIONDAY 2011
  13. 13. The technology scouting process Building on the process of technology intelligence we can divide the process of technology scouting into six stages, as mentioned in the following slidesINNOVATIONDAY 2011
  14. 14. Generic process of technology scouting 1 2 3 4 5 6 Definition Selection Collection Filtering, Evaluating Usage of of aims of of data selecting, and information in and search information analyzing, decision the next phase areas sources Interpreting making of the and of data innovation methods to process employINNOVATIONDAY 2011
  15. 15. Our used technology scouting directions Technology Scouting DirectionsINNOVATIONDAY 2011
  16. 16. Technologies from different industry sectors • Technology search is done in different industrial sectors for optimal results • Transfer of knowledge from one sector to the other sector guarantees succesINNOVATIONDAY 2011
  17. 17. Goal !INNOVATIONDAY 2011
  18. 18. INNOVATIONDAY 2011
  19. 19. Company level Product level Market level gate Stage gate Stage gate Stage Business case Added Value Strategy & policyINNOVATIONDAY 2011
  20. 20. Our approach to technology scoutingProcess ? Immersive phase Scoping phase Planning What ? • Deep diving, oriëntation • Narrowing and filtering the scouting results • Phased and understanding the • Sharpening, bundling ideas and approach to new business technologies products / Why ? • Quick designing and productizing filtered features • Defining innovation goals • Finding technology and scouting results into virtual features / • Determine long ideas based upon the products term strategy defined goals • understanding and identifying the value of • Defining the business cases that are connected to the priorities and results milestonesINNOVATIONDAY 2011
  21. 21. Creating value with technology scouting... = problem solving Optimising the functioning or specification of an existing productINNOVATIONDAY 2011
  22. 22. Creating value with technology scouting... = technology valorisation Scouting for applications for internal technologyINNOVATIONDAY 2011
  23. 23. Creating value with technology scouting... Scouting for technologies that will cover the user needs in a specific market or idea = technology solutionINNOVATIONDAY 2011
  24. 24. Creating value with technology scouting... Scouting of technologies that might fit strategic needs and opportunities= opportunity creationINNOVATIONDAY 2011
  25. 25. CREATINGINNOVATIONDAY 2011
  26. 26. Conclusion : 1. Don’t let technology scouting shape your strategy, your strategy should shape your scouting 2. Get marketing and technical functions to work together form the start 3. Follow a structured approach using clear criteria that reflect your strategy, scope and connect to your customers’ need 4. Once suitable technologies are identified, act quickly 5. Ensure that you have the commitment from upper management and resources to conduct the detailed evaluation to complete the deal.INNOVATIONDAY 2011
  27. 27. INNOVATIONDAY 2011
  28. 28. Samsonite case : Technology scouting for identifying new technology the luggage businessINNOVATIONDAY 2011
  29. 29. Mc Cain case : Technology scouting in the potato business towards new products, packaging, processes and appliancesINNOVATIONDAY 2011
  30. 30. Eastpak & Kipling case : Technology scouting as a driver for innovation breakthrough product developmentINNOVATIONDAY 2011
  31. 31. Bekaert case : Identification of applications for new Bekaert technologyINNOVATIONDAY 2011
  32. 32. AGC case : Technology scouting to identify new technology in the glass businessINNOVATIONDAY 2011
  33. 33. helps companies and governments to innovate. We design products and systems for organizations looking for new ways to provide value for their customers. Hogenakkerhoekstraat 21 We are a leading integrated 9150 Kruibeke (B) product innovation center; creating tel +32 (0)3 250 19 00 technology platforms, developing fax +32 (0)3 254 10 08 new products and business in info@verhaert.com parallel, hence facilitating new- growth strategies for our clients. More at www.verhaert.comINNOVATIONDAY 2011
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