Innovation Presentation

Thinking Outside the Box Presented By: Steve Roettger & Wes Garnett

Bio Steve (@Steve_from_VRG) and Wes (@Wes_From_VRG) are Partners at The Verge Business Group, a Business Architecture Firm located in Wilmington, DE. Verge specializes in the ideation, concept development, design, usability, and market positioning of innovative products, services and technologies for startup to mid-sized companies in DE, PA, MD and NY. Steve and Wes are also founding members of Delaware's first Coworking space, The coIN Loft (@coinloft). The coIN Loft is a low-cost collaborative working environment for creative entrepreneurs.

What Are We Talking About? First : Define Innovation Second : Design Thinking Thirdly: Agile Disruption Method Practical Application: Crowdsourcing & Coworking

What is Innovation?

Who Uses Innovation?

“The only weapon entrepreneurs have in the war of business is INNOVATION”

What is an Entrepreneur? The simple Verge definition: An entrepreneur is an empathic visionary who is agile and ingenuous. Entrepreneurs upset and disorganize rather then improve something that already exists. The entrepreneur is always searching for change, responds to it and exploits it as an opportunity to improve the lives of their consumers and increase profitability.

Indicators for Innovation Unexpected success, unexpected failure or outside event Disparity between what is and what ought to be Process need Changes in industry structure or market structure Population changes Changes in cultural perception, mood and meaning (reasons for being or doing "A or B") New knowledge

Analytical Thinking Purpose: To prove through inductive and deductive reasoning. Approach Exploration of existing knowledge Reliance on data from the past Suppression of intuition Goal: Reliability: a constant outcome

Intuitive Thinking Purpose: Prove through conditional reasoning. A sense of knowing without explicit proof. Approach: Exploration of new knowledge Focus on what might be Invention of the future Suppression of analysis Goal: Validity: the production of outcomes you want to happen

Design Thinking Purpose: Balance inductive and deductive reasoning with abductive reasoning to create choices which are desired, valid, and feasible. Approach: Exploitation and exploration Integration of future with the past Design of what should be Integration of analysis and intuition Goal: Increase and fortify competitive advantage

"Design thinking can be described as a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity"

Design Thinking Utilizes Three Forms of Reasoning Abductive Reasoning is the logic of the origin of ideas. It's goal is to assume the existence of all that is possible despite their apparent truth or falsehood. Inductive Reasoning is a form of theory-building which is used to predict future happens based on the correlations of past observations or experiences. Inductive reasoning is the logic of what could be. Deductive Reasoning is the logic of what must be. It is the process of conclusively proving what is true or valid beyond reproach.

How Does Design Thinking Work?

Design Thinking Process 1. Define The Problem 2. Create Many Solutions 3. Refine Selected Solution 4. Execute

Agile Disruption Method Agile Disruption Method is the process of purposefully contradicting ones own perceptions in order to increase the efficiency of the internal mental process called thinking. Increasing the effectiveness of ones thought process will in turn optimize the advancement of knowledge and understanding. Innovation through the Agile Disruption Method is achieved with constant exposure to new and challenging information.

What Makes Agile Disruption Different? Doesn't seek to find solutions. AD-M was designed to find contradictions Based on Collective Intelligence & Open- Collaboration Doesn't identify choices but eliminates inefficiency's prior to the time of discovery

Using Design Thinking, a company can undoubtedly become a market leader. With continuous employment of its principles of human desirability, technical feasibility, and business viability, a company can and will maintain a leading edge within its market. Agile Disruption Method is a process by which market leaders can diverge into both lower and higher stratospheres of the market to establish or reestablish dominance.

Agile Disruption Applied

Collaborative Innovation Purpose: collaborate to achieve a common goal by sharing ideas, information and work Approach: Trust and Self-Organization Internal Transparency Make knowledge accessible to everyone Embrace social technology as a means of direct communication Goal: Increase the productivity, effectiveness, quantity, and quality of the problem-solving process to yield greater results.

Crowdsourcing Purpose: Solve through collective intelligence Approach: Open-Collaboration Exploitation and exploration Social Networking as a means of innovation Community Goal: Efficiency: creating the best possible solutions for the least amount of money

Agile Disruption Applied

Coworking Purpose: Low-cost collaborative workspaces for creative entrepreneurs, freelancers, independents and telecommuters. Approach: Community Openness Collaboration Accessibility Sustainability Goal: Create a community, culture, and ecosystem for like-minded individuals to freely grow personally and professionally, as well as collaboratively spark new ideas.

Innovation Presentation

by The Verge Business Group on Dec 23, 2009

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Innovation Presentation — Presentation Transcript

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