Retail FreeView | Oddbins highlights retailers’ Olympic concerns


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A recent “marketing counter-strike” by Oddbins against the Olympics is the latest story to highlight non-sponsors’

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Retail FreeView | Oddbins highlights retailers’ Olympic concerns

  1. 1. Verdicts story of the week Mike PerryA synopsis of retail news and opinion Retail Analyst @mike_verdictOddbins highlights retailers’ Olympic concernsA recent “marketing counter-strike” by Oddbinsagainst the Olympics is the latest story to highlightnon-sponsors’ general feeling of frustration that they 9th August 2012cannot use the Games as a way of boosting sales, Verdict Retail FreeView isparticularly after a lackluster first half of the year. a fortnightly round up ofHowever, Olympic endorsement is not the only way all the major events, news and views in the retailthat they can capitalize on the influx of tourists in sector.London for the Games.
  2. 2. Latest retail news in this issueAfter a slow start to the Olympic Games for both Team GB andLondon retailers, the former has surpassed all expectations and thelatter are showing signs of benefiting from a combination of a lastditch marketing campaign to get people into the West End and theOlympic feel-good factor. The UK’s renewed sporting confidencemay not be easily translated into longer term consumerconfidence, though. The Bank of England has downgraded itsforecasts to zero growth in 2012, and the weather stoutly refuses toplay its part in any retail recovery.
  3. 3. Clothing & Accessories Food & GroceryBoden launches pop-up store in Birmingham Tesco opens virtual supermarket at Gatwick airportCatalog fashion retailer Boden has announced UK grocery giant Tesco has launched the country’sthat it is to open a pop-up store in the Bullring first virtual supermarket, unveiling 10 screens atshopping center in Birmingham, in order to Gatwick airport that allow customers to ordershowcase its autumn/winter womenswear range. groceries via their smartphones or tablets.Latest research Latest researchElectricals & Entertainment Health & BeautyWolffe and Fox leave HMV Lloydspharmacy makes 120 head office redundanciesDays after the announcement that HMV chief Lloydspharmacy has made 120 redundancies at its headexecutive Simon Fox would be leaving, finance office in Coventry as part of restructuring announced bydirector David Wolffe has also stated his intention parent company Celesio at the beginning of 2012. In all,to depart after only 18 months with the company. 1,000 jobs were considered under consultation in the review, and out of the 120 job losses, 60 were voluntary.Latest research Latest research
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