Consumer Behaviour CHRISTMAS Forecast 2012

Consumer Behaviour CHRISTMAS Forecast 2012

on

  • 774 views

In 2011, over 20% of shoppers bought ready meals last year in the run up to Christmas – with the number increasing significantly in the week before Christmas compared to the ...

In 2011, over 20% of shoppers bought ready meals last year in the run up to Christmas – with the number increasing significantly in the week before Christmas compared to the
previous four weeks.

Statistics

Views

Total Views
774
Views on SlideShare
774
Embed Views
0

Actions

Likes
0
Downloads
1
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Consumer Behaviour CHRISTMAS Forecast 2012 Consumer Behaviour CHRISTMAS Forecast 2012 Infographic Transcript

  • CHRISTMAS 2012 ✷ CON S U M E R B E H AV IOUR ✷ CLICK & COLLECT & M-COMMERCETHIS YEAR BRITONS WILL SPEND £86 BILLION 1% MORE THAN IN 2011 Click and collect and mobile commerce are going to be key channels for shopping this year, especially for those who are pressed for time over the run up to Christmas. CELEB-BRATE! In 2011, over 20% of shoppers bought ready meals last year in the run up to Christmas – with the number increasing significantly in the week before Christmas compared to the previous four weeks. Despite time pressures at this time of year and more premium ranges of ready meals available, this trend will potentially stabilise or perhaps drop, given that the nation’s imagination has been captured by home cooking programmes. Owing to the success of The Great British Bake-Off, supermarkets and department stores have reported sharp rises in baking ingredients and baking materials and accessories. FAST PAYMENTS PAMPERED & DELIVERY PETS True retail winners this year will be the 15.8% of shoppers bought gifts for pets last those that offer flexibility in both delivery year, ahead of grandparents (14.3%) and and payment, especially click or reserve colleagues (10.2%). Toys being the most and collect. popular followed by food. Supermarkets will focus mostly on food and m-commerce will be attractive for time-pressed shoppers over Christmas. MUSIC TABLETS & & DVDs CHABLETS ONLINE PURCHASES 2012 2016 78.6% 97.1% Last year, 7.4% shopped online using a tablet. This year retailers with tablet optimised websites will be best placed to take advantage of time pressures for shoppers who need to ensure they are buying the right gifts.Online purchases of music and DVD will This Christmas tablet purchases, especially fordominate, with 78.6% of the retail market parents and grandparents, are expected to be theshare this year. This will rise to 97.1% in 2016. major gift trend as they are easier to use and more leisurely. Some of the top toys touted are tablets specifically designed for children. 2013 BOOKS 52.9% Books will increasingly be bought online, with 52.9% of sales by 2013. However, these products are likely to suffer in the wake of e-readers and tablets, and popularity of downloading and streaming.JUST DESSERTSBRANDY BUTTER REVIVAL MINCE PIESLast year, 51.6% of shoppers bought brandy Were the most popular traditionalbutter, compared to just 28.4% in 2010. Christmas treat last year. 2010 2011 28.4% 51.6%CHRISTMAS PUDDING CHRISTMAS CAKELess than half bought puddings. Christmas cakes sales particularly dropped in popularity in 2011.The combination of multi-channel shopping and heavy discounting will increasecompetitive pressure. And so it’s absolutely crucial retailers have analyticstechnology in place to understand increasingly complex customer behaviours tomake the right decisions in real-time on product, price, promotion and placement.Having a single customer view across different touch points will mean retailerscan forecast and monitor demand more accurately to at least maintain margins. Source: Report from SAS and Verdict called How Britain will shop for Christmas