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In this case study, Verdict examines French grocer Auchan's click and collect e-commerce model, Chronodrive, which has proved innovative in the food retailing sector. This brief explores the growing demand for e-commerce, and specifically the significant growth achieved by the click and collect format. It considers the different features of Chronodrive's proposition and importantly, provides action points forgrocers looking to adopt a click and collect model. In its examination of Chronodrive's approach, this brief will provide an indepth look at its business model, the click and collect concept (including its transactional website)...