SlideShare a Scribd company logo
1 of 1
Download to read offline
Issue 23 (28.02.2012)

R&D Express
Every speaker merits high laudatory comments, but the space constraints of
R&D Express make a full account impossible. I will cover in detail only one of
them that was perhaps the most discussed of all: a presentation by Valery Boronin and Vera Trubacheva, who staged a mock trial of DLP 1.0 (video). Also
starring in this performance were Ivan Manuylov, who played the judge, and
Stitch from the movie with the cute alien (I'm sure you can guess). :) As Valery
Boronin confided in me after the event, the main objective of the act was to
make people understand that "there is an enormous gap between technologies
and real life, and products do not factor in the human error phenomenon, and
without it the protection doesn‘t make sense". Because of the time limit on the
presentations, our DLPR was able to cover only one element of Data Luxury
Protection—people. But that was worth it: the trial was very illustrative. But who
came up with the idea of staging a performance at a business conference?
This is what Vera Trubacheva had to say on the subject: "It was very important
for us to make the performance unforgettable and convey a complex problem
in simple terms. In addition to the court scenario, we also considered a restaurant scenario (how they cook "user awareness" - we expected to appear onstage dressed up as chefs), or a day in the life of an officer (the presentation is
conveyed via dialogs between an officer with different people). We thought the
court scenario was the most spectacular of all, so we chose it eventually. Judging by the feedback from summit participants, we succeeded in our goal of explaining how important it is to raise user awareness and how to accomplish
this".
According to many, it was an amazing event. Let us ask the chief mastermind
behind Security Analyst Summit – Sergey Novikov – as to whether the goals
have been achieved. "Of course they have been achieved. The summit is obviously growing: both in terms of the level of guest speakers and the reports
themselves. Still, there is a lot of room for improvement, and we know that we
can make our conference even better next year. Moreover, many summit participants (both external experts and our employees) have ranked Kaspersky
Security Analyst Summit alongside such major industrial conferences as Virus
Bulletin, AVAR, Black Hat, and others. Many even rated our summit higher in
terms of organization and content. We received excellent feedback: from top
managers, external experts, journalist, and many employees of ours. All participants and sponsors are very pleased with the conference and look forward to
joining us next year".
For that matter, the summit was not restricted to a business program. It included a trip to Chichen Itza and Maya jungle, the city of Coba and various forms of
entertainment. But let us leave this out of the picture for now, until next time. :)

More Related Content

Featured

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by HubspotMarius Sescu
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTExpeed Software
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 

Featured (20)

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 

About my performance at Security Analyst Summit in Mexico from RnD Express

  • 1. Issue 23 (28.02.2012) R&D Express Every speaker merits high laudatory comments, but the space constraints of R&D Express make a full account impossible. I will cover in detail only one of them that was perhaps the most discussed of all: a presentation by Valery Boronin and Vera Trubacheva, who staged a mock trial of DLP 1.0 (video). Also starring in this performance were Ivan Manuylov, who played the judge, and Stitch from the movie with the cute alien (I'm sure you can guess). :) As Valery Boronin confided in me after the event, the main objective of the act was to make people understand that "there is an enormous gap between technologies and real life, and products do not factor in the human error phenomenon, and without it the protection doesn‘t make sense". Because of the time limit on the presentations, our DLPR was able to cover only one element of Data Luxury Protection—people. But that was worth it: the trial was very illustrative. But who came up with the idea of staging a performance at a business conference? This is what Vera Trubacheva had to say on the subject: "It was very important for us to make the performance unforgettable and convey a complex problem in simple terms. In addition to the court scenario, we also considered a restaurant scenario (how they cook "user awareness" - we expected to appear onstage dressed up as chefs), or a day in the life of an officer (the presentation is conveyed via dialogs between an officer with different people). We thought the court scenario was the most spectacular of all, so we chose it eventually. Judging by the feedback from summit participants, we succeeded in our goal of explaining how important it is to raise user awareness and how to accomplish this". According to many, it was an amazing event. Let us ask the chief mastermind behind Security Analyst Summit – Sergey Novikov – as to whether the goals have been achieved. "Of course they have been achieved. The summit is obviously growing: both in terms of the level of guest speakers and the reports themselves. Still, there is a lot of room for improvement, and we know that we can make our conference even better next year. Moreover, many summit participants (both external experts and our employees) have ranked Kaspersky Security Analyst Summit alongside such major industrial conferences as Virus Bulletin, AVAR, Black Hat, and others. Many even rated our summit higher in terms of organization and content. We received excellent feedback: from top managers, external experts, journalist, and many employees of ours. All participants and sponsors are very pleased with the conference and look forward to joining us next year". For that matter, the summit was not restricted to a business program. It included a trip to Chichen Itza and Maya jungle, the city of Coba and various forms of entertainment. But let us leave this out of the picture for now, until next time. :)