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Korea 500 startups global and in china_Rui Ma

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  • 1. December  11,  2013  
  • 2. Global  Seed  Fund  and  Startup  Accelerator  Program   §  $73MM  USD  under  management  across  two  Funds   §  650+  Investments,  since  2010,  30+  employees,  12  investment  professionals   §  35+  Countries  (Ghana,  Denmark,  Ukraine,  Latvia  …  1  from  Korea)   §  25%+  Outside  of  US   §  Brazil,  Mexico,  India,  SEAsia   NYC,  SF,  Mountain  View  (HQ)  
  • 3. Dave  McClure   Christine  Tsai   Founding  Partner  -­‐  Investments,   Partner  -­‐  Investments,   Fundraising   Accelerator,  Mentors,   Distribution   Cesar  Salazar     Mexico   Santiago  Zavala   Mexico   George  Kellerman   Partner  (Japan),  Fundraising/ Investor  Relations   Shai  Goldman   NYC   Pankaj  Jain   India   Christen  O’Brien   Partner  -­‐  BD,  Sponsorships,     Events  &  Conferences   Bedy  Yang   Brazil  
  • 4. ¡  Born  in  China,  raised  in  US  (Silicon  Valley)     ¡  U.C.  Berkeley  B.S.  EECS   ¡  Tsinghua-­‐INSEAD  EMBA  (c/o  2015)   ¡  ~10  years  working  experience,  6  in  China   §  Merrill  Lynch  &  Morgan  Stanley  Tech  IBD  (coverage  +   M&A),  real  estate  principal  investing   §  CITIC  Securities  M&A   §  Raine  (TMT  PE  &  advisory)   ¡  Joined  500  in  Jan.  2013  …    
  • 5. 3  F/T  Distribution  /   Growth  Hackers  
  • 6. Shop   Learn   Work   Play   Eat   Everything  is  Connected  (Peer-­‐to-­‐Peer,  Just-­‐in-­‐Time)   Everything  is  Personalized  (All  Data  Recorded  and  Analyzed)  
  • 7. Existing  Realities  as  of  Q2  2013   §  325.5mm  3G  devices  (#1  market),  24%  penetration   ▪  vs.  225mm  /  71%  in  US  (#2  market)   ▪  Room  to  grow  to  catch  up  to  global  penetration  of  29.5%   §  420mm  mobile  internet  users  (#1),  74.5%  access  internet  via  mobile  vs.   70.6%  via  web   §  1.20Bn  mobile  subscribers  (#1)   §  43%  access  web  via  mobile  in  Urban  China,  ~2x  that  of  US  (22%)  and  nearly   that  of  Japan  (47%)   §  30%  of  mobile  internet  users  never  use  the  PC   $290Bn  (estimated)  in  2013  (US:  $260Bn),  up  53%   (Largest  Single  Day  Purchase:  $5.75Bn  on  Singles  Day,  >4x  $1.25Bn  on   §  e-­‐Commerce  -­‐   Cyber  Monday)   Source:  http://mobithinking.com/mobile-­‐marketing-­‐tools/latest-­‐mobile-­‐stats/b  
  • 8. ¡  China  is  Big   §  At  least  ½  as  many  early  stage  internet  startups  as  the  US  …   §  Hundreds  of  accelerators  …  hypercompetitive  domestic  market   ¡  China  is  Different   §  Hong  Kong  and  Taiwan  are  not  good  proxies   §  Hire  >>  Partner   ¡  China  is  Fast   §  Scaling:  100  sqm  to  1000  sqm  to  5,000  sqm   §  Visit  1x  a  quarter!     Therefore  …  I  like   Global  /  Cross-­‐border  /  Unsexy    
  • 9. Doing Well by Doing Good ¡  WHAT:  Employee  retention  (communications,  training,  community/deals)  tool   on  the  smartphone  for  factories   §  ¡  ¡    Charge  10  RMB  /  employee  /  month   WHY:  double  digit  monthly  churn,  reduce  costs,  increase  supply  chain  stability   HOW:  60-­‐70%  of  factory  workers  have  smartphones,  initially  target  MNCs  with   CSR  goals    
  • 10. ¡  WHAT:  Contest  Platform  to  drive  social  media  content  and  engagement   §  Charge  per  campaign  (outcome-­‐based  fee  quote)   ¡  ¡    WHY:  Refreshing  content  is  expensive  and  time-­‐consuming;  build   community;  design  students  looking  to  build  portfolio   HOW:  Design/Art  schools,  gaming  +  consumer  products  companies    
  • 11. ¡  WHAT:  Customer  service  management  provider  +  analytics  beginning   with  high-­‐end  hotel  concierge  desks   §  Mobile  app  using  push-­‐to-­‐talk,  taking  advantage  of  other  smartphone  functionality   ¡  ¡  WHY:  Smarter  human-­‐to-­‐human  interactions   HOW:  SaaS,  plus  possible  transactional  model  
  • 12. ¡  WHAT:  e-­‐Commerce  logistics  +  return  service  for  China-­‐to-­‐US  sellers   §  Utilizes  existing  infrastructure;  aggregates  shipments   ¡  ¡  WHY:  Shipping  is  expensive  /  takes  long  time  at  low  volume;  returns  are   hard,  trust  is  low  for  China-­‐based  sellers   HOW:  Integrate  with  existing  shipping  co’s;  initial  customers  from  eBay      
  • 13. FAILURE is OK TAKE RISKS Open Rules. Stealth drools. FAST IS BETTER Diversity wins. FUN AT ALL COSTS.
  • 14. ¡  Please  contact  me  at  any  time:   §  rui@500.co   §  WeChat:missruima     ¡  Follow  Us:   ▪  @500Startups   ▪  @davemcclure   ▪  @ruima   ¡  Website:www.500.co