세션2 소셜 커머스의 소셜 미디어 활용전략

by (@mushman1970)

( : ) •  •  ‘ ’ •  Co-Founder •  •  KT ‘ ’ •  tnm •  : @mushman1970 •  : http://facebook.com/realtimesocialweb ‘ ’( VoIP on Web2.0)•  600•  2009 100 ‘ ’•  SKT TNM•  ( )•  ‘ 2011’( )•  ‘ ’( )•  ‘ ’(tnm)

Web Service Trends

Web Service Trends 2011 Real-time Social Web is going to Mobile

Web Service Trends 2011 – Real-time Web •  2009 1,358% 12 •  : 175,000,000 ( 400,000 ) •  90,000,0000 ( 640 , 1,000 ) •  600,000,000 •  API 75% •  Promoted Tweets •  , (Bing), • 

Web Service Trends 2011 – Social Web •  5 , 6 •  1 5 , 130 •  300 ( , , , ) •  550,000 •  ( , API) Global Top 100 2/3

Web Service Trends 2011 – Mobile Location •  GPS ( ) •  Mobile Social Location Service (What’s happening à What’s happening there) •  The War of Check-in : Foursquare vs Gowalla vs Brightkite vs Loopt

SSO is … not Single Sign On, but Social Sign On

Social is “the Next Search”

Facebook leads Sharing

Social “Commerce” VS.“Social” Commerce

Social Commerce = 50% Off Group Buying?

“Social” Commerce Amazon Recommendation by Facebook

“Social” Commerce Ebay + PayPal + Facebook Connect = Group Gift Buying

“Social” Commerce Facebook Shopping Mall by Payvment ShopNow Tap by Payvment

“Social” Commerce Local + Commerce = Facebook Deals• •  , , , , ,•  •  Individual Deals – •  Loyalty Deals – •  Friend Deals – •  Charity Deals –

Facebook Statistics

Facebook PageFacebook for brand/Product

Facebook Profile / Group / Page Profile (Friends) News Feed Group ( ) (Members) Page (Fans)

Facebook - Page

Facebook – Page browser http://www.facebook.com/pages/browser.php

http://www.facebook.com/pages/create.php

URLhttp://www.facebook.com/username25 URL ) http://www.facebook.com/realtimesocialweb

– (Like Box)

?http://f.cl.ly/items/2m1y0K2A062x0e2k442l/facebook-advertising-performance.pdf

Facebook PageFacebook for brand/Product

- •  RSS •  • 

/- (NetworkedBlogs) •  (NetworkedBlogs) •  , • 

/- http://apps.facebook.com/twitter

/- Selective Tweets http://apps.facebook.com/selectivetwitter

/- http://www.facebook.com/twitter

/- Social Aggregator•  Social Aggregator (TweetDeck) (HootSuite) /• 

• •  bit.ly , /•  / , /

FBML •  FBML •  FBML •  FBM L ( )

•  FBML FBML•  http://goo.gl/DOXhe

550,000

http://apps.facebook.com/ustreamtv

/•  Involver.com•  , ( , Share, )•  Involver.com 2 , /

Social Commerce

Facebook Registration & Login•  (Facebook Registration) à•  à /

Facebook Social Plugins

Facebook … Facebook App

“ (Social)” ?

…http://goo.gl/uq2slT‘ ’

Thank You (mushman)Mail : mushman1970@gmail.comTwitter : @mushman1970Facebook : fb://mushman1970Fb Page : fb://realtimesocialwebBlog : http://mushman.co.kr

http://venturesquare.net	93
http://www.venturesquare.net	12
http://hellosam.new21.net	6
http://tc.venturesquare.net	4
http://bizkimsq.qlive.co.kr	2
http://www.hanrss.com	1
http://www.allthatfactory.com	1

세션2 소셜 커머스의 소셜 미디어 활용전략

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세션2 소셜 커머스의 소셜 미디어 활용전략 Presentation Transcript