16회 오픈업/게임스타트업을 위한 마케팅 전략과 노하우_IGA웍스마국성대표
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16회 오픈업/게임스타트업을 위한 마케팅 전략과 노하우_IGA웍스마국성대표

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16회 오픈업/게임스타트업을 위한 마케팅 전략과 노하우_IGA웍스마국성대표 16회 오픈업/게임스타트업을 위한 마케팅 전략과 노하우_IGA웍스마국성대표 Presentation Transcript

  • Introducing IGAWorks Marketing & Monetization for Mobile Apps Property of IGAWorks, inc. All Right Reserved.
  • My  Apps One-Stop Solution for App Business w/ 500+ Power Apps & ADNWs & 10M+ Daily Active Users & 38M+ Device Profile Analytics3 User  Engagement4 User  Acquisition1 Monetization2 IGAWorks is.. Property of IGAWorks, inc. All Right Reserved.
  • My  App One SDK ! (or Server to Server) Integrated Integrated Integrated Integrated Integrated Integrated Integrated Integrated #1. User Acquisition Platform CJ E&M NetMarble (exclusive) KAKAO TALK GAME Reward Apps Partners Oversea Ad Networks - 원스탑 미디어믹스 플랫폼 - 국내 최대 볼륨의 인스톨 수용 능력 (최대 4백만 유니크 설치+실행/1개앱) - 국내 보상형 인벤토리 도달율 99.9% - 매체 간, 오가닉 유입 간 중복 설치 절대금지! - 카카오 플랫폼 내 최대광고 수익제공 사업자 In-App OfferWall Partners Property of IGAWorks, inc. All Right Reserved. Integrated View slide
  • IGAWorks is the ‘Invisible Hand’ that moves Korea’s app store top charts. Ranked by IGAW’s MKT Ranked by IGAW’s MKT Ranked by IGAW’s MKT Ranked by IGAW’s MKT Google Play Chart KAKAO Game Chart IGAWorks is the only ad network capable of bursting your app to top 5 spot on Google Play and top 1 spot on other app store. Property of IGAWorks, inc. All Right Reserved. View slide
  • Paid User Organic (unPaid) Leverage : eCPNU 의 최소화! Promotion! 카톡인기 카톡신규 구글신규 구글인기무료 친구초대 . . . * CPI를 활용한 부스트 마케팅의 오해 Paid User에 대한 ROI만 계산하면 X
  • * IGAW’s Boosting Performance Property of IGAWorks, inc. All Right Reserved. 재방문자(RU) 비교 (리워드 vs 논리워드)
  • 450,000  Paid  DL     in  2weeks Ranked  @  Overall  Top  2 Organic(=Unpaid)  lead  1.1M  DL  in  20  days RetenLon  Users make  big  DAU =CPI Budget $ Paid DL + ‘Unpaid DL’Paid DL Budget $ Chart Leverage * IGAW’s Boosting Performance Property of IGAWorks, inc. All Right Reserved.
  • 280,000 CPI  DL in  9days 700,000 Organic  DL in  30days Organic/Paid  =  247%   CPI  =  400원  -­‐-­‐>  eCPNU  =  115.3원  효과! GP전체 5~9위 10일  유지 Paid DL Unpaid DL Standard case: 200~300%
  • 410,000 CPI  DL in  2w 1,070,000 Organic  DL in  20days Organic/Paid  =  257%   CPI  =  400원  -­‐-­‐>  eCPNU  =  111.9원  효과! GP전체 2~3위 10일  유지 Normal  case?
  • 410,000 CPI  DL in  2w 1,070,000 Organic  DL in  20days Organic/Paid  =  257%   CPI  =  400원  -­‐-­‐>  eCPNU  =  111.9원  효과! GP전체 2~3위 10일  유지 Good case : Organic Vs. Paid는 250%로 중간이지만, RU를 잘 끌어낸사례
  • 450,000 CPI  DL in  2w 1,500,000 Organic  DL in  2w Organic/Paid  =  333%   CPI  =  400원  -­‐-­‐>  eCPNU  =  92.3원  효과! GP전체 1~3위 10일  유지 Good  case
  • Organic/Paid  =  425.7%   CPI  =  400원  -­‐-­‐>  eCPNU  =  41.0원  효과! 248,000 CPI  DL in  30days 1,056,000 Organic  DL in  30days GP전체 17~30위 30일유지 비게임,  순위방어.  Good  Case
  • #2. Monetization Direct CPI* Social CPI** PC to Mobile CPI CPI + Engagement SNS Posting Offer  Wall  /  Event  Page My  App’s non-paying users .... Property of IGAWorks, inc. All Right Reserved. : 2013 누적 매체비 지급액, 100억원 돌파!!
  • - Visibility about ‘USER’s Acquisition, Retention, Monetization Analysis - Cohort Analysis - Marketing Channel ROI Analysis - Issue Tracking Link and Activity code - Funnel Chart Analysis - Ranking Chart Anaylsis #3. Analytics Property of IGAWorks, inc. All Right Reserved.
  • [9 of Top 20 in Google Play @ 2013.12.14] already dominates mobile app tracking & marketing analytics market in Korea Property of IGAWorks, inc. All Right Reserved. [6 of Top 10 in Google Play @ 2013.12.12] NHN, Nexon, WeMade, Neowiz, Com2us, Patigames, 4:33, Nextfloor 등 1,670여개 앱이 이용 중 !! (2014.3 현재)
  • * IGAW’s Partners : 17개 app (2014/3/4, 인기무료 50위 중)
  • * IGAW’s Partners : 32개 app (2014/3/4, 최고매출 50위 중)
  • - AdBrix integrated apps can implement cross-promotion campaigns within in-house games - Reward users at different levels of engagement in addition to simple install - Inter-company cross promotion coming soon. #4. Engagement + Cross-Promotion Type1. non-incentivized Display Type2. Incentivized CPI Type3. Level Engagement CPI Property of IGAWorks, inc. All Right Reserved.
  • Thank you! For  more  information  visit   www.ad-­‐Brix.com www.adPOPcorn.com Contact  us  at   contact@igaworks.com  or  call  us  at   +82-­‐2-­‐2132-­‐5120 Property of IGAWorks, inc. All Right Reserved.