Keep Calm and Carry On

KEEP CALM AND CARRY ON@emigal | www.emigal.com

@emigal | www.emigal.com

A startup is a bit like Poland during WW2 (but without the support of Britain & France)@emigal | www.emigal.com

Everything that can go wrong, will. NO, REALLY. IT WILL.@emigal | www.emigal.com

Three things that will give you ULCER@emigal | www.emigal.com

Three things that will give you ULCER THE PRODUCT WILL SUCK (one way or another)@emigal | www.emigal.com

Three things that will give you ULCER THE PRODUCT RAISING MONEY WILL SUCK WILL HURT (one way or (like, quite another) literally)@emigal | www.emigal.com

Three things that will give you ULCER THE PRODUCT RAISING MONEY YOUR ESTIMATES WILL SUCK WILL HURT WILL BE WRONG (one way or (like, quite (all of them, another) literally) without doubt)@emigal | www.emigal.com

Why I’m here today Over the past six years, I’ve founded, invested or been involved with: For the past two years, I’ve been living in London (and I’ve learnt a lot from that).@emigal | www.emigal.com

So, let’s talk about the product@emigal | www.emigal.com

So, let’s talk about the product The Product is Awesome (but nobody uses it)@emigal | www.emigal.com

So, let’s talk about the product The Product is Awesome (but nobody uses it) Wait.@emigal | www.emigal.com

So, let’s talk about the product The Product is Awesome (but nobody uses it) Wait. Iterate.@emigal | www.emigal.com

move quickly@emigal | www.emigal.com

So, let’s talk about the product The Product is Everyone wants Awesome the product (but nobody (but the product uses it) sucks)@emigal | www.emigal.com

So, let’s talk about the product The Product is Everyone wants Awesome the product (but nobody (but the product Improve uses it) sucks) it as fast as you can.@emigal | www.emigal.com

So, let’s talk about the product The Product is Everyone wants Your product sucks Awesome the product and nobody uses it (but nobody (but the product (well, not much more uses it) sucks) to say here)@emigal | www.emigal.com

move quickly@emigal | www.emigal.com

Fundraising will be painful@emigal | www.emigal.com

Fundraising will be painful INVESTORS HAVE NO CLUE (about pretty much anything)@emigal | www.emigal.com

Fundraising will be painful INVESTORS IT’S ALL ABOUT HAVE NO CLUE THE MONEY (about pretty much (although they claim anything) it ain’t)@emigal | www.emigal.com

Fundraising will be painful INVESTORS IT’S ALL ABOUT IT WILL TAKE LONGER HAVE NO CLUE THE MONEY THAN YOU EXPECT (about pretty much (although they claim (as in, WAY longer) anything) it ain’t)@emigal | www.emigal.com

Investors have no clue (ok, maybe 2% of them do)@emigal | www.emigal.com

Investors have no clue (ok, maybe 2% of them do) I’VE MET ABOUT 100 INVESTORS (Just a handful get what we do at Brainient)@emigal | www.emigal.com

Investors have no clue (ok, maybe 2% of them do) I’VE MET ABOUT THEY SPREAD 100 INVESTORS THEMSELVES TOO (Just a handful get THIN what we do at (I am yet to see an Brainient) investor that only meets startups they understand)@emigal | www.emigal.com

Investors have no clue (ok, maybe 2% of them do) I’VE MET ABOUT THEY SPREAD ENTREPRENEURS 100 INVESTORS THEMSELVES TOO ARE USUALLY (Just a handful get THIN MUCH SMARTER what we do at (I am yet to see an (No, really) Brainient) investor that only meets startups they understand)@emigal | www.emigal.com

It’s all about the money (and who can blame them?) “Listen! We’re not just doing this for the money! We’re doing this for a SHITLOAD of money!” Lone Starr (Bill Pullman)@emigal | www.emigal.com

Again. Everything that can go wrong, will. (especially when you’re raising money)@emigal | www.emigal.com

ALL your estimates will be WRONG (well, mine were)@emigal | www.emigal.com

ALL your estimates will be WRONG (well, mine were) PRODUCT (will take two times longer - if you’re lucky)@emigal | www.emigal.com

ALL your estimates will be WRONG (well, mine were) PRODUCT RAISING MONEY (will take two times (will take three longer - if you’re times longer. Unless lucky) you’re dating a VC)@emigal | www.emigal.com

ALL your estimates will be WRONG (well, mine were) PRODUCT RAISING MONEY MAKING MONEY (will take two times (will take three (slash that Budget of longer - if you’re times longer. Unless yours in two. That’s lucky) you’re dating a VC) more like it)@emigal | www.emigal.com

You WILL have near death experiences. Quite a few of them, actually. (a short story on what you should expect)@emigal | www.emigal.com

If Poland made it, so can we. (I sure hope there are no Polish people in the room)@emigal | www.emigal.com

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Keep Calm and Carry On

by VentureConnect on Nov 28, 2011

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Keep Calm and Carry On — Presentation Transcript