Target market of ps3

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Created by: Lorenz Angelo B. Moya PH

Created by: Lorenz Angelo B. Moya PH

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  • 1. IntroductionORIGINAL PLAYSTATION 3
  • 2. Playstation 3 Launch November 11, 2006 at Tokyo Game Show November 17, 2006 at North America & Europe
  • 3. PS3 Features PS3 features a slot-loading 2x speed Blu- ray disc for games, Blu-ray movies, DVDs, CDs & other optical media. Originally available w/ hard drives of 20 & 60 GB (only the 60 GB model was available in PAL regions).
  • 4.  The system has Bluetooth 2.0, gigabit Ethernet, USB 2.0 and HDMI 1.3 built in on all currently shipping models. Wi-Fi networking is also built-in on the 40, 60 and 80 GB models while a flash card reader (compatible with Memory Stick, SD/MMC, and CompactFlash/Microdrive media) is built-in on 60 GB and CECHExx 80 GB models
  • 5. PS3 Slim The PS3 slim (officially called the PS3 CECH- 2000) is the redesigned model of the console, and currently the only model in production. It features an upgradeable 120GB hard drive and is 33% smaller, 36% lighter, and consumes 34% less power than previous models. The cooling system has been redesigned and Cell processor has moved to a 45nm manufacturing process. It sold in excess of a million units in its first 3 weeks on sale. PS3 Slim Model
  • 6. TARGET MARKET OF
  • 7. Sony Fan Boys These are individuals who are so ‘‘in loved’’ with different Sony products. No matter how cheap or expensive it is, they are willing to buy such, just because it was made of Sony enterprise.
  • 8.  Aside from their ‘‘Fan Boys’’, Sony enterprises has no real target market that is interested in their PS3, you know why? Original Playstation 3 Console
  • 9.  Movie enthusiasts are suppose to buy PS3 because of its BluRay Capabilities. Unfortunately, as what they usually do, they don’t go w/ those ‘‘cheap’’ ones but they go with the luxurious ones instead.
  • 10.  There are gamer who are interested w/ cheap gaming console, but since PS3 has high price tags, Sony can provide their selection. Sony also try to target hardcore gamers by their game selection on PS3. They also tried to target casual gamers, but some casual gamers are more likely to buy Wii, a cheaper game console.
  • 11.  Game developers dislike the hardware architecture of PS3. They have to spread their game code in 7 different CPU’s which are not able to talk w/ each other directly and need to work w/ the slow memory interface. Therefore, the PS3 got their primary platform, so if it works well on PS3 , they can easily port their games over other console, instead of finishing XBOX version and running into problems on the PS3 causing the game to ship late.
  • 12. END USER Individuals whose age ranges from thirteen and above will be PS3’s end users. Children whose age fall under thirteen are not advisable to buy PS3 unless there is an adults supervision.
  • 13. Playstation 3 The PlayStation 3 (officially abbreviated as PS3) is the third home video game console produced by Sony Computer Entertainment, and the successor to the PlayStation 2 as part of the PlayStation series. The PlayStation 3 competes with Microsofts Xbox 360 and Nintendos Wii as part of the seventh generation of video game consoles. A major feature that distinguishes the PlayStation 3 from its predecessors is its unified online gaming service, the PlayStation Network, which contrasts with Sonys former policy of relying on video game developers for online play. Other major features of the console include its robust multimedia capabilities, connectivity with the PlayStation Portable, and its use of a high- definition optical disc format, Blu-ray Disc, as its primary storage medium. The PS3 was also the first Blu-ray 2.0-compliant Blu-ray player on the market. The PlayStation 3 was first released on November 11, 2006 in Japan, November 17, 2006 in North America and South America, and March 23, 2007 in Europe and Oceania. Two SKUs were available at launch: a basic model with a 20 GB hard drive (HDD), and a premium model with a 60 GB hard drive and several additional features (the 20 GB model was not released in Europe or Oceania). Since then, several revisions have been made to the consoles available models, most notably with the release of a new slim model in September 2009 to coincide with rebranding of the console and its logo.