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Apple computer inc
 

Apple computer inc

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    Apple computer inc Apple computer inc Presentation Transcript

    • Apple Computer Inc. Case Analysis
    • Company Overview
      • Apple Computer Inc. is designer and manufacture of personal computers, software, peripherals, networking solutions, and music players
      • Products include:
        • MacBook, MacBook Pro, Power Mac G5, iMac, Mac mini, iPod, Xserve G5
        • OS X 10.4 Tiger, iTunes, iLife, Final Cut Pro
      • Over 130 Apple Retail Stores in 31 states
    • Mission Statement
      • Leads the industry in innovation with its award-winning desktop and notebook computers, OS X operating system, and iLife and professional applications.
      • Apple is also spearheading the digital music revolution with its iPod portable music players and iTunes online music store.
    • Apple SWOT Analysis
      • Strengths
        • 54% of Apple Profits are in foreign markets
        • Knowledge of customer base
        • High Quality Products
        • Brand Name
        • Innovation
        • Product Diversification
        • Easy use product
          • Attractive, Small, light
          • Easy to carry
        • Apple is the oldest hardware manufacturer
        • Control over the product by manufacturing both computer and their OS
    • Apple SWOT Analysis
      • Weaknesses
        • Quality Product control
          • iPod Nano may have a faulty screen
          • Faulty ipod batteries
        • High Price
        • Poor leadership
        • Internal engineering focus rather than a market focus
        • The Scare of LBO “Leveraged Buyout”
        • No Dividends
    • Apple SWOT Analysis
      • Opportunity
        • Enlarge target market with new product “Nike”
        • Integration with other products “ Cars”
        • The use of Intel chips
          • The Intel chip allows the new machines to run the Windows Operation System
        • Developing iTunes and music player technology into a mobile phone format.
      • Threats
        • High level of competition in the technology market
        • High product substitution effects
    • Financial Ratio Analysis
      • Profit margin 9.97% (2006)
      • ROA 11.40%
      • ROE 22.90%
      • Gross Profit 4.04 B
      • Current Ratio 2.533
      • Dept/Equity 0
      • EPS 1.98
      • Dividend payout 0
      • P/E 32.45
    • Solutions/Future Outlook
      • Apple can expect a prosperous future
        • Steady increase in sales net earnings over the past 5 years
          • Almost 200% sales increase from 2004-2005
        • -Over 80% market share in iPods
      • Must continue to develop and acquire new strengths
        • I.e. Innovation, high quality products, good marketing plan
        • Threat of substitution/competition is decreased
    • Solutions/Future Outlook
      • Must minimize number of faulty components of its products
        • Increase R&D efforts
        • Maintain customer loyalty
      • Decrease prices
        • iPod ranges from $300 to $400
        • Mac desktop starts at $1300
        • Result in gaining new customers
      • Pay dividends
        • Stopped paying in 1995 due to 2 for 1 Stock Splits
        • Competitors haven’t been paying
        • Improve stockholder loyalty