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Apple computer inc

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Transcript

  • 1. Apple Computer Inc. Case Analysis
  • 2. Company Overview
    • Apple Computer Inc. is designer and manufacture of personal computers, software, peripherals, networking solutions, and music players
    • Products include:
      • MacBook, MacBook Pro, Power Mac G5, iMac, Mac mini, iPod, Xserve G5
      • OS X 10.4 Tiger, iTunes, iLife, Final Cut Pro
    • Over 130 Apple Retail Stores in 31 states
  • 3. Mission Statement
    • Leads the industry in innovation with its award-winning desktop and notebook computers, OS X operating system, and iLife and professional applications.
    • Apple is also spearheading the digital music revolution with its iPod portable music players and iTunes online music store.
  • 4. Apple SWOT Analysis
    • Strengths
      • 54% of Apple Profits are in foreign markets
      • Knowledge of customer base
      • High Quality Products
      • Brand Name
      • Innovation
      • Product Diversification
      • Easy use product
        • Attractive, Small, light
        • Easy to carry
      • Apple is the oldest hardware manufacturer
      • Control over the product by manufacturing both computer and their OS
  • 5. Apple SWOT Analysis
    • Weaknesses
      • Quality Product control
        • iPod Nano may have a faulty screen
        • Faulty ipod batteries
      • High Price
      • Poor leadership
      • Internal engineering focus rather than a market focus
      • The Scare of LBO “Leveraged Buyout”
      • No Dividends
  • 6. Apple SWOT Analysis
    • Opportunity
      • Enlarge target market with new product “Nike”
      • Integration with other products “ Cars”
      • The use of Intel chips
        • The Intel chip allows the new machines to run the Windows Operation System
      • Developing iTunes and music player technology into a mobile phone format.
    • Threats
      • High level of competition in the technology market
      • High product substitution effects
  • 7. Financial Ratio Analysis
    • Profit margin 9.97% (2006)
    • ROA 11.40%
    • ROE 22.90%
    • Gross Profit 4.04 B
    • Current Ratio 2.533
    • Dept/Equity 0
    • EPS 1.98
    • Dividend payout 0
    • P/E 32.45
  • 8. Solutions/Future Outlook
    • Apple can expect a prosperous future
      • Steady increase in sales net earnings over the past 5 years
        • Almost 200% sales increase from 2004-2005
      • -Over 80% market share in iPods
    • Must continue to develop and acquire new strengths
      • I.e. Innovation, high quality products, good marketing plan
      • Threat of substitution/competition is decreased
  • 9. Solutions/Future Outlook
    • Must minimize number of faulty components of its products
      • Increase R&D efforts
      • Maintain customer loyalty
    • Decrease prices
      • iPod ranges from $300 to $400
      • Mac desktop starts at $1300
      • Result in gaining new customers
    • Pay dividends
      • Stopped paying in 1995 due to 2 for 1 Stock Splits
      • Competitors haven’t been paying
      • Improve stockholder loyalty

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