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Venkatraman five webs

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An overview presentation focused on the evolution of the web and the opportunities and challenges posed to companies and management.

An overview presentation focused on the evolution of the web and the opportunities and challenges posed to companies and management.

Published in: Business, Technology

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  • 1. Winning in ‘Network Society’Professor N. Venkat VenkatramanBoston University Ericsson Executive Program@NVenkatraman August 2011
  • 2. 1.Future State: The ‘Network Society’2.Building Blocks: Evolution of the Web3.Key to Winning: Strategy as Navigation
  • 3. Why do successful companies fail?
  • 4. Core Competency
  • 5. Competency Trap
  • 6. “The difficulty lies notso much indeveloping newideas as in escapingfrom old ones.”
  • 7. Recent business model innovations.....
  • 8. They challenge‘industry definitions’
  • 9. Industry versus Network• Supply of products and services • Demands of customer segments• Competitors have ‘similar’ production • Competitors satisfy customer demands in methods different ways• Competitors are well-defined • Competitors straddle different ‘industries’• Linear, vertical supply-chain • Complex, interconnected demand-chain• Competitors are NOT partners • Competitors often ARE partners
  • 10. Computer Industry (1980s) Consulting Applications Tools OS Networking Peripherals Computers ProcessorsBill Gates Testimony
  • 11. Computer ‘Industry’ (2002) Consulting Applications Tools OS Networking Peripherals Computers ProcessorsBill Gates Testimony
  • 12. Microsoft’s PC EcosystemConsultingApplications Tools OSNetworkingPeripheralsComputersProcessors
  • 13. Portfolio Portfolio Portfolio Portfolio of of of ofProducts Business Capabilities RelationshipsWhat products & services How do we assemble the required do we offer? capabilities to meet customer demands? ‘Inside-out’ ‘Outside-in’
  • 14. Business Consumer B2B B2CBusiness M2M C2B C2CConsumer
  • 15. 1995
  • 16. 1995 2011 2015
  • 17. Compute Connect CloudMoore’s Law Metcalfe’s Law Bandwidth Law
  • 18. Social WebMobile Media Web Web Realtime Machine Web Web
  • 19. 1. Mobile Web
  • 20. 5 billion mobile subscriptions today
  • 21. 5 billion !smartphonesby 2016
  • 22. MOBILE WEB EVOLUTION2005 2010 2015
  • 23. +Role of Apple Role of ‘Apps’
  • 24. July 2011 Fifteen XJuly 2008
  • 25. +Role of Google Role of Android
  • 26. Post-PC or PC+ World in 2012 >500 million annual units 400+ million annual units
  • 27. The Mobile Web....
  • 28. So, How are companiesexperimenting with mobile web?
  • 29. So, What’s Your Strategy for shaping “Mobile Web”?
  • 30. 2. Social Web
  • 31. +69%DO YOU KNOW FACEBOOK? -9%
  • 32. Total time spent > Google 70% Outside USA 50% log on everyday 750 X~ 700 Million >35% log on using mobile devices & twice as active http://blog.hiddenharmonies.org/wp-content/uploads/2011/01/facebook_december_2010.png
  • 33. B2C B2C FB C2C C2BWeb
  • 34. Adapted from Janice Diner
  • 35. The Social Web....? X ? ?
  • 36. So, What’s Your Social Web Innovation?
  • 37. 3. Media Web
  • 38. By 2015.................We will reach 3 trillion internet videominutes per month...........One million internet video minuteevery second!
  • 39. 3 billion views every dayAverage person 15 minutes per day48 hours of video uploaded every minute70% outside USA94% of Adverting Age’s 100 advertisers runcampaigns on
  • 40. Live Movies Shows
  • 41. WS .. N VIE ILLIO NE B ST OF IR 48.5 Million Views in 30 days!
  • 42. Facebook and the Media Web
  • 43. The Media Web....
  • 44. So, What’s Your Media Web Innovation?
  • 45. 4. Real time Web“Do you tweet?”
  • 46. 200 million tweets a day350 billion tweets delivered every day
  • 47. 12.967,560 3,317,9619,834,541 12,183,804
  • 48. Tweeting and Retweeting about the Japanese natural disaster
  • 49. Realtime Web 50 + Million Subscribers
  • 50. Google takes on Groupon
  • 51. WEAVING THESE WEBS TOGETHER...
  • 52. Command Centers
  • 53. To Become the “LargestParticipatory Brand in the World”
  • 54. Websites are integrating Facebook,YouTube and Twitter 1 2 3
  • 55. Zero Moment of TruthFirst
  • 56. The Realtime Web....
  • 57. So, What’s Your Realtime Web Innovation?
  • 58. 5. Machine Web (Devices)
  • 59. Automobile as a computer on wheels connected to the network
  • 60. GM OnStar:Remote Door Unlock & Remote Start
  • 61. GM OnStar:Remote Vehicle Slowdown
  • 62. MyFord Touch
  • 63. ‘Automotive Ecosystems’
  • 64. Mobile Social Realtime Web Web WebYou & Your Customers Machine Media Web Web
  • 65. Products ServicesNETWORK SOCIETY Processes
  • 66. Compute + Connect + CloudMoore’s Law Metcalfe’s Law Bandwidth Law
  • 67. Your Distinction Your Distinction“Building Blocks” Today TomorrowMobile WebSocial WebMedia WebReal time WebMachine (device) Web Low - Medium - High Low - Medium - High
  • 68. Transformation
  • 69. YOUR Challenge ........
  • 70. !"#$%&().#*%2#3() !*+,#"-() ./"01&/()
  • 71. 3• Networks deliver distinct value to specific customer segments through a portfolio of capabilities linked through relationships
  • 72. 13• What’s your role in emerging network society? • Orchestrator? • Specialized Node?
  • 73. 23• Where’s your vantage point in the emerging business networks? • Customer-facing? • Supporting?
  • 74. Early stages for business models in the digital, network era Ericsson’s role as a trusted business advisor in helping customers win in the network society
  • 75. Orchestration CustomerSupport Facing Specialist Node
  • 76. “The difficulty lies notso much indeveloping newideas as in escapingfrom old ones.”
  • 77. Thanks! Good Luck!! email:venkat@bu.edu twitter @NVenkatraman