entertainment    i     food   i   fashion   i   lifestYle   i   art

  the rh...
VOLUME12 | JUnE 16-30, 2010
MailShot                                                                                                                  ...
What’sHOT                                                                                                     2010 world c...
Beat withRiz                                                                                                  Funfacts
ViewPoint                                                                                                                 ...
ShopCall                                                                                                         My Style ...
     in this issue, tempo brings the best of trendsetter with three smart yet casual looks from giordano

Raising theBar                                                                                                            ...
YourTamakkan                                                                                                              ...
MyABU                           DHABI                                                          what motivates me
Abu Dhabi Tempo Magazine  (Issue 12)
Abu Dhabi Tempo Magazine  (Issue 12)
Abu Dhabi Tempo Magazine  (Issue 12)
Abu Dhabi Tempo Magazine  (Issue 12)
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Abu Dhabi Tempo Magazine (Issue 12)


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A magazine published in Abu Dhabi, serving residents and tourists.

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Abu Dhabi Tempo Magazine (Issue 12)

  1. 1. FrEE ISSUE entertainment i food i fashion i lifestYle i art the rhythm of your city J U N E 16 - 3 0 , 2 010 art the coolest magazine in the uae now with mobile tags tempo gets featuring a a tour of FUN FACTS ABOUT tamaKKan ferrari world FIFA WORLDCUP entrepreneurt pg 6 pg 9 pg 22
  2. 2. VOLUME12 | JUnE 16-30, 2010 table of from the editor Hello Abu Dhabi, contents Summer temperatures have definitely come with a hidden blessing. In the past, an event half the scale of the World Cup meant no parking spaces near my home (on the Corniche), as fans crowded the beach or camped out in the small sheesha cafes to watch sports on outdoor TV screens. But entertainment not this World Cup! Because of the temperatures, people are crowding in homes, sports bars, 4 uspace restaurants, air conditioned tents and even movie theatres! Still, the air is filled with excitement, and yes, we defend the position that soccer is the ultimate global unifier! Take our own mosiac 6 what’s hot community, for instance soccer fever is the universal theme; the one thing you could safely start talking to a stranger about, and share a common passion. 8 beat with riz Talking about passion, we’re happy to report our pursuit of new technology is paying off. Our 9 world cup feature experiment on mobile tagging has been hugely enlightening. As a prototype magazine being 10 viewpoint watched by developers the world over, our magazine operates in a technology microcosm that is the UAE (which has the highest mobile phone penetration in the world). Tempo launches an interesting innovation that heralds a new wave of total convergence. We will keep you posted on how it plays out. In the meantime, happy scanning, and keep sending your feedback. food We welcome to our team, Alma Kadragic—a good friend and one of the best journalists I know. 11 citY bites We’ve also added a nice pool of community reporters, who raise their voices and share their views. Happy summer, Abu Dhabi. fashion 12 shopcall marKeting coordinator 13 mY stYle blueprint editor sana bagersh manjul abhisheK 14 trendsetter features editor production coordinator alma Kadragic rizwana shahid editorial coordinator editorial contributors lifestYle venita subramanian rizwan tarmohamed 20 raising the bar peter waters, jalal luqman magazine designer 21 maKing a difference noori passela, farah g jdid praveen prabhaKaran aYman buKair 22 tamaKKan website designer rizwan pervaiz 23 tech talK 24 mY abu dhabi address: 26 people meter to reach editorial at abu dhabi tempo email: if you need to find out where you can pick up your copy call: 02 6673349 or check out the list of tempo distribution points on our website. art 27 art-iculate note to advertisers: advertisers get free brand tagging with all 28 culture talK advertisements. to reach advertising call 02 6673349 or email: 29 social net 30 classifieds disclaimer: tempo is a publication of brandmoxie. although tempo magazine does its best to ensure the authenticity and accuracy of its contents, the publisher cannot accept any responsibility for errors, mistakes and 31 fun page inaccuracies. the publisher reserves the rights of this product and no part of this publication may be reproduced in any form or by any means without the permission of the publisher. media licence no. 1/105866/24295 Published by: 3 easy steps to use mobile tags Click on tag beside Download Run each article to have Application fun with online to your smart phone content, videos and cool tags! Visit on your mobile phone. Download to scan this tag on your mobile.
  3. 3. MailShot REVIEW citY of life “The movie was amazing, it got me thinking about it for a while Dear ed, which is not something that happens very often. Since it was Watching World Cup Dear e the first Emirati movie to be played in the cinemas of UAE, it d, commentary I am undecided on I love was close to my heart. which language to choose. The your t , think it empo Dear ed article colu The story was real and I could relate to it very easily having ting the Arabic commentators are LOUD, Tempo is highly you mns and o u for wri e. In my Thank y rati Vogu the English commentators UAE th is the t only m h oriented. lived in the UAE for quite some time. The sequence of the story a e about Em eryone takes th are BORING, and the French a of the t focuses on gazine in a was very understandable because at some point in my life I v r o pinion e or “kandoora” fo commentators are GOSSIPY. co great p mmunity a he views t have been through the experiences of the characters in the “dish dasha” t of p eople Can someone give us straight la to app ce for youn d is a n movie. . And a lo granted cals as being old ’t commentary that is interesting re differe ciate the div people g r lo on nt nat conside but what they d and insightful? Dhabi. ionalit ersities of The best thing for me was that I knew the main actor of the d to ies fashione at we are proud Good job gu in Abu movie (Soud Al Ka’abi). He is an AUS (American University of kno w is th eritag e and ys! Sharjah) student, majoring in Mass communication.” to our h Fatima hold on Nita Haya Al Satari tra ditions. Farida USpace is where people write to us their queries and reviews about a product, book, movie or SPACE anything interesting. Share with us your concerns and send them to To vote, visit our website : Saoud Al Ka’abi - playing the character “Faisal” in “City of Life” ASK facebooK & twitter quotes Abhinav Manmohan Tempo has most @Ali Al Saloom why does a small metal nail sink as soon as you Ahmad Al Dajani unsurprisingly Rizwan Pervaiz This is the best outdone itself! I’m place it in water, however an enormous ship stays This issue (June 1- 15) is really waiting for my copy I like it very much just side of Abu Dhabi looking good, and waiting for the next we celebrate in floating? buraq alsmadi rich in content... impatiently! Great work issue our magazine. on the outlook of the magazine guys. The famous story behind this is the discovery made by the Greek physicist, engineer, and inventor Archimedes. While taking a bath, he noticed that the level of the water in the tub rose as he got in, and realized that this effect could be used to determine the VOTE VOTED volume of an object. For practical purposes water is incompressible, In last issue Tempo asked: so the submerged “ship” would displace an amount of water equal to Do you think football players have lost You prefer to: its own volume. By dividing the weight of the “ship” by the volume of their sportsmanship? water displaced, the density of the “ship” could be obtained. strike when the iron is hot Visit Abu Dhabi 42.86 % This density would be lower than that of the “nail” if cheaper and less Yes Tempo’s website dense metals had been added. Archimedes then took to the streets on your mobile phone. naked, so excited by his discovery that he had forgotten to dress, No Download look before you leap crying “Eureka!” to scan this tag on your mobile. 57.14 % This page has been designed by: Farah G Jdid This page has been designed by: Farah G Jdid 4 Tempo June 16 - 30, 2010 5
  4. 4. What’sHOT 2010 world cup @aloft abu dhabi bY venita s. Happenings in Abu Dhabi 11 June – 11 July, Aloft Abu Dhabi, ADNEC lord of the dance Aloft Abu Dhabi is showing every game of the 2010 World Cup live. The event is hosted in an air-conditioned Marquee where guests can enjoy the games in comfort and style. Guests can 23 – 26 june, abu dhabi hall, adnec check out the listings of individual matches on Facebook ADNEC has announced the addition of an extra two performances and RSVP to the games they wish to view. A selection of of the acclaimed dance musical ‘Lord of the Dance’ in a response to food and beverages are available inside the marquee, along growing interest from audiences in the region. with endless Shisha outside at Mai Cafe. Additionally, a host of leisure activities such as fit ball & sculpt classes, muscle Tickets for the first four shows went on sale in April and because of training and special rates on yoga classes are also included. the rapid rate of sales, the two additional shows will be scheduled Also, a variety of games will be available for younger children. for 26 June bringing the grand total to six live performances from 23 – 26 June at the Abu Dhabi Hall. Michael Flatley’s Lord of the Dance has been well received by abu dhabi tempo gets critics. Since making its debut in Dublin in 1996, the show has been enjoyed by over 100 million people in over 67 different countries. Based on Irish folklore, this classic tale of Good vs. Evil is expressed through the universal language of dance. As the story unfolds, a tour of ferrari world the Little Spirit travels through time to help the Lord of the Dance protect his people from the challenge of Don Dorcha, the Dark Abu Dhabi Tempo gets a multi-sensory experience at Ferrari World Abu Dhabi which is the world’s first Ferrari Theme Park set to open on October 28th, 2010. With over 20 unique rides and attractions, the Theme Park will be a celebration Lord. As this evil dark power challenges the hero, the incredible of Ferrari’s past, present and future and will be one of the signature adventure continues, drawing its audience into a mythical universe features of Yas Island, a 2,500 hectare island dedicated to of love and danger. leisure, entertainment and lifestyle. The tour took place on June 2nd, Italian National Day in the company of the Ambassador of Italy, Paolo Dionisi and his family. Tempo visited the Bell ‘Italia which featured a miniature recreation express Yourself of Italy, with models of iconic monuments from Italian cities including Venice, Rome and in 30”x30” Florence and of course, Maranello, the heartland and home of Ferrari. 9th - 24th june 2010 Bell’Italia is one of the many attractions at Express yourself in 30” x 30” at the Ghaf Gallery is an art exhibition Ferrari World Abu for national and international artists. This group exhibition is Dhabi that can be dedicated to serving art to everyone in Abu Dhabi. The aim of the enjoyed by people exhibition is not to judge the pieces of art or interfere with the of all ages. quality of the work but to give a chance for everyone to showcase hidden talents. Whether it is a piece of poetry, photograph or painting the artists will be showcasing their creative works. Anyone who wishes to participate can do so by bringing their creative works as Ghaf is providing the space for every piece of art that is brought into the gallery. 6 Tempo June 16 - 30, 2010 7
  5. 5. Beat withRiz Funfacts football, soccer & world cup rip bY sana bagersh The very first World Cup was held in 1930. It is held every four years, except for 1942 and 1946 because of World War II. The next tournament will be in 2010 in South Africa from June 11 to July 11. Brazil won a record five World Cup titles with Brazilian Ronaldo holding the individual record for most World Cup goals with 15. FIRST GOAL: Uruguay hosted the first World Cup in 1930. Although many believed American Bart McGee one Year scored the first goal in the World Cup, against Belgium in the 40th minute, there was disagreement, and FIFA anniversarY tribute ruled that the first goal was scored by Frenchman Lucien Laurent in the 19th minute against Mexico on July 13, 1930. bY rizwan tarmohamed TOP SCORING TEAM: Hungary scored 27 goals in the 1954 World Cup. Although Hungary made the finals that year it lost to West Germany 3-2. This year marks the first anniversary of the untimely death of the King of Pop, Michael Jackson. One year ago on YOUNGEST PLAYER: The youngest player ever to play June 25th, 2009, we were shocked to hear that one of the in a World Cup match was Northern Ireland’s Norman world’s most legendary musical talents had passed away. Whiteside in a game against Yugoslavia in 1982. He was 17 years and 41 days old. Before this Pele held the record of youngest player. FIRST BLACK PLAYER: In 1889 Rotherham United goalkeeper Arthur Wharton, born in Ghana, was the first black professional I just hung up my phone after my youngest brother player. gave me the news. He’s a kid, he believes the silly gossip channels, or so I thought. Coming home, I switched LARGEST ATTENDANCE: The highest attendance for one match was in the 1950 final when Brazil played Uruguay in Rio de on the television only to find every channel plastered Janeiro, Brazil. The official attendance was 199,854. with the news. That summer, millions of fans all over MOST CONSECUTIVE FIRST-ROUND ELIMINATIONS: Scotland holds the record with eight: 1954, 1958, 1974, 1978, 1982, 1986, the globe mourned the loss of a true superstar as we 1990 and 1998. said goodbye to the legendary King of Pop. FIRST RED CARD: In 1970 World Club the red and yellow card system was introduced and the first player to receive a red card was Chile’s Carlos Caszely in 1974. It was in the 67th minute, in a match against West Germany Michael Jackson was able to captivate his worldwide audience FIRST LIVE TV COVERAGE: This happened in the year 1937 for a practice match of Arsenal that was played at simply by appearing at an event. The sight of the icon in his trademark Highbury stadium fedora and sunglasses was guaranteed to generate crowds wherever he went. We often found ourselves trying to imitate his moonwalk, an apt name for an out-of-this-world dance move. Our vote: Definitely Maradona’s goal in the “WHAT’S THE BEST Argentina vs England game in 1986, in Mexico. There was a Michael Jackson song for every mood, for every emotion. As new arrivals unfamiliar with Abu Dhabi, one of the first things my SOCCER GOAL EVER?” You disagree? Then tell us which one deserves to get top billing. wife and I did was buy a Jackson CD to make our new place feel more like home. It worked. What made “MJ” unique was that we would find ourselves singing along as he pushed for the preservation of our planet in Tempo’s 2010 FIFA World Cup Contest The free membership Earth Song or about his relationship with one Ms. Billie Jean. prize is provided by Watch the best soccer goal on your mobile phone now: Download The Thriller album, Michael Jackson’s ladder to the upper echelon of Ole Ole Ole, all you have to do is tell to scan this tag on your mobile. musical talent, alongside the likes of The Beatles and Elvis Presley, provided us the names of the two final teams, us with hits that are as catchy and as danceable now as they were over 25 the score and the winners of the years ago when they were released. Michael Jackson’s music appealed to 2010 FIFA World Cup. different generations and cultures as no other genre can. He was one of the only artists whose music both my parents and us brothers appreciated, The first person to send in the correct answers will receive a something truly rare! FREE single 6 months membership with World Gym, Khalidiya Branch, Khalidiya. Rush your answers to: Dana Plaza, Abu Dhabi, Tel: 02 667 5779 As we remember the musical genius and sing along to the plethora of or timeless classics he left us with, we are sure that Michael Jackson’s music lives on, in our stereos and in our hearts! With over 2 million views on, is this the best soccer goal ever? Send your suggestions to 8 Tempo June 16 - 30, 2010 9
  6. 6. ViewPoint City Bites See Samurai menu on your mobile phone now Download bY venita. s to scan this tag on your mobile. whY do athletes bite their medals? samurai bY aYman buKair, 19, universitY student LOCATION: BEHIND CAPITAL DIOR HOTEL Have you seen the photograph of Rafael Nadal posing for a For those of you who think Japanese cuisine photograph after he won the French Open? It was on the front comes with a big price, think again. Samurai page of many newspapers. It is a picture of him beaming at the camera and biting his cup. Note, he wasn’t biting a medal offers a broad variety on the menu that takes (something he does all the time), he was biting the handle of a in the most of Japanese authentic dishes with a large cup! Totally awkward! standalone sushi bar for all you fish lovers. The miso shiru soup is a good way to start your meal Although Rafael is a perennial medal biter, many athletes like to followed by a sushi a-la-carte option. The sushi do it all the time. Just think of the photos of the marathoners and Olympians who win their medals, they’re always posing with the is reasonably priced and delightfully fresh with medals between their teeth. I’m sure it looked cute on the first So what does this medal biting mean? It is clearly fairly large portions compared to the ones you guy (or girl) who did it, but now, every Rafael, Felix and Hussain supposed to be a gag gesture of an athlete expect at a high end sushi joint. do it, and it looks plain dumb. Remember the silver medalist luger attempting to check the authenticity of the prize. But, I wanted to know…. can you really tell the purity of a from Germany, David Moeller who bit his medal and chipped a meal for two tooth? That’s one guy who won’t be biting a medal! medal by biting it? Does it really work? I did a bit of research on the internet to find out… Miso Shiru (for two) Dh 14 Ikura Sushi (Salmon roe) Dh 30 According to, you wouldn’t be able to find out about the authenticity of the medal unless Hokkigai Sushi Dh 25 it was a certain metal and you had lots of biting Yaki Soba Dh 40 practice. It appears that in their purest forms, both gold and silver are very soft metals that would leave (stir-fried noodles with sauce with choice of chicken, beef or shrimps) teeth marks if they were bitten. This is according to something called a ‘Mohs hardness scale’ which pairs Bill for two - Dh 109 materials based on which one will scratch the most. Gold scores 2.5 and silver (which is harder) scores a 2.7. Teeth enamel scores higher, and that basically means that your teeth will scratch these lowered scores metals and not vice versa. la mama italian Fundamentally, the bite test doesn’t work at all! And LOCATION: SHERATON HOTEL that’s because the medals given to athletes aren’t pure anyway. For instance, Olympian gold isn’t pure An amazing offer awaits you at La Mamma gold, and neither is silver. So why do athletes like to Italian. Summer lunch has never been monkey around with medals in their mouths? The more appealing. Enjoy the latest lunch real reason, I learned, is that media photographers offer this June at Sheraton with one pizza like to urge the athletes to do it so that they get a and a beverage for AED 55 per person. more ‘interesting’ picture. So photographers: quit the unfunny gags, and athletes: don’t do it! The restaurant offers a variety of thin crust pizza with a relaxing atmosphere and fair prices to make your experience enjoyable. Enjoy the buzzing ambiance of See a full gallery of medal bit- this popular Italian restaurant with Chef ing athletes on YouTube on your mobile phone now. Massimo in his open kitchen for a pleasant Download evening with friends – this is one deal you to scan this tag on your mobile. don’t want to miss! 10 Tempo June 16 - 30, 2010 11
  7. 7. ShopCall My Style BLUEPRINT KaYa radiance Tempo spots fashionable Kaya Skin Clinic, the largest international Age: and: smart dressers around skincare clinic chain in the Middle East Name Shabbir thea city.ty: 20 Necklace Forever 21 offering a range of world-class skin Hadiy Dhs 14 Nationali treatments and services, has embarked ni Pakista on an expansion drive in the region, Jacket Stradivarius which will see it opening its 13th clinic in Dh 115 the Middle East and third in the Emirate of Abu Dhabi. The new clinic, set to be unveiled at Mazyad Bag H&M Mall, Mohammad Bin Zayed City, Musaffah in Dh 70 the capital, will be part of the five new Kaya Skin Clinics in the region to be opened during 2010, further reinforcing the health and beauty experience offered by the skincare chain. The proposed roll-out of new clinics across the region will also see Kaya venturing into new markets over the next three years. Top Forever 21 Dh 65 All services at Kaya Skin Clinic are approved by US FDA. The clinic’s spokesperson says their services are suited for all skin types and are in line with its vision to deliver What do you do? world-class hygiene services and skincare I am a student solutions. Your most valued fashion possessions? Earrings Jeans Bershka Dh 110 OAKLEY, RIPCURL & BEYOND THE BEACH The One Thing I Regret More on Al Boom Marine Buying: is now open on the ground floor of Al Wahda products on your mobile Bellbottom jeans Mall giving you the perfect beach gear to brace phone now. yourself this summer. Download to scan this tag on your mobile. The One Thing I Dream OUR FASHION Whether it is surfing, wakeboarding, skating or of Buying: EXPERT SAYS: living life to the fullest, this unique collection A Louis Vuitton We love the way you bridges the gap between style and performance luggage bag brought together the because you simply wouldn’t want it any newest looks without being a slave to fashion. other way! Style inspiration: The accessories look great The catwalk and we love the floral Beyond the Beach was previously located on the prints (hot this summer!) and the sandals. first floor, and has now moved with the rest of My Style Philosophy: Is that blue nail polish the Al Boom Marine partners to provide the best Wear what you think you’re wearing?? You of three under one roof. From fashion apparel looks good on you. It shameless trendsetter, doesn’t matter if it’s in you! surfer’s paradise for men and women, to sports and surfing or out. products, this Al Wahda Mall outlet is a good place to visit. 12 Tempo June 16 - 30, 2010 13 13
  8. 8. TrendSetter in this issue, tempo brings the best of trendsetter with three smart yet casual looks from giordano giordano looK 1 the spunKY sporter giordano looK 2 the casual charmer giordano looK 3 the partY starter Get more on Giordano products on your mobile phone now Download to scan this tag on your mobile. 14 8
  9. 9. Raising theBar Making a Difference for sharifa sehweil tempo loves Each of us can in his, or her, own way make a difference in our world. Sometimes this can be a simple gesture, and sometimes it is a kind fitness and charitY word. This page is dedicated to the hero that resides in each and The Emirates Arthritis Foundation every one of us, and to the sharing of great news that will make our Did you know that one in five people worldwide suffer began at home planet a better place for us all. from arthritis and the average age is 43? 60% of the sufferers in UAE are Emiratis. This disease is bY alma Kadragic ecovoice very understated in the UAE due to lack of education on the subject and around 12,000 children have arthritis; 27,000 under 25. The Paper-less day campaign The Emirates Arthritis Foundation is a non-profit Sharifa Sehweil’s interest in physical and mental health began 35 years ago when she Organized by the Environment Agency Abu Dhabi (EAD), the organization dedicated to the mission of developing and paper-less day campaign is organized every year to create promoting community arthritis initiatives. discovered a book about yoga in husband Noureddine’s library . “I was new in the awareness amongst companies on the importance of saving United States,” she says, “and I found yoga a great way to spend the time,” enjoying the paper and the possibility of functioning with less paper. On The Emirates Arthritis Foundation strives to breathe life physical and mental peace of yoga. into leading ideas on health, hope and happiness, and to this day, paper will be made available only through designated raise awareness about the rigours of arthritis. focal points after the need for the use of paper is confirmed. When she was diagnosed with cancer ten years ago, yoga proved a life saver. The paper-less campaign was conducted on June 3rd and Katrina Thornley, the face of Emirates Arthritis Foundation In Louisiana for medical treatment, Sharifa began going to a gym. “I found a 126,871 people have committed less-day. who suffers from a form of juvenile arthritis told woman named Debbie who I will always remember,” she says, “very sweet and Tempo.”People feel sorry for me when I tell them I have arthritis, and I tell them not to be. Despite slowly losing compassionate. She made me realize I should strengthen my core” to get back mobility over the years, I have never had a “normal” life, to health. That meant taking up pilates while continuing yoga. 5 things You can do so I don’t feel like I’m missing out. I now run a model agency here in Dubai. I am on the executive board for the Back in Abu Dhabi, Sharifa decided to pass on to others what she knew about todaY to save paper Emirates Arthritis foundation and we’re starting to make yoga and started teaching. However, the pilates bug had bitten her, and after a difference. a training course in Montreal, Sharifa was certified to teach pilates. She started 1. Use recycled paper The most important things would have to be my very looking for a place to train people in pilates or yoga and the accompanying supportive family and friends and the pure determination 2. Use small messages below your email signature such not to let arthritis control you. You only have one chance mental disciplines. to live your life, so please make the most of it. Don’t let it as “think before you print this email” can help spread beat you!!!” In 2007, Sharifa, her daughter Nadia, and Elina Nykanen Rozycki opened a awareness of reducing the use of paper. two-in-one studio, Soma Pilates and Yoga Tree, in a Bateen villa. Today among For more information on how you can help the Emirates 3. Use both sides of the paper while printing. Arthritis Foundation visit the approximately 400 students with various health issues. Sharifa says 4. Go digital! Read books and newspapers off the net. pilates can help people manage “back or knee problems, arthritis, some neurological conditions like multiple sclerosis.” 5. Send faxes electronically i am on the executive board for the emirates arthritis foundation and we’re In addition, for the last 15 years, starting to make a difference. Sharifa has been raising money for Palestinian children. helping hand The child of Palestinian How to become a FISH FINDER! emigrants and married Following the success of the “Choose Wisely” Campaign EWS- to a Palestinian, Sharifa WWF is kicking off a new volunteering programme called feels children are “the “fish finders” Fish Finders are a group of EWS-WWF volunteers . dedicated to marine conservation. As a fish finder you will victims of everything.” Her be promoting sustainable choices of fish to the public and charitable activities have involved presenting the problems related to overfishing. The EWS-WWF everything from community events to team will provide all the volunteers with training sessions on hosting parties at home . over-fishing, consumer guide and other cool giveaways to create wide spread awareness. The secret of integrating health and charity, Sharifa says, is “to do what makes you happy. To participate contact with your name, phone number,and location (Abu Dhabi or Dubai) Then you attract the right kind of energies around you.” Making a Difference is a celebration of good people and good deeds. Please share with us your ideas, activities and community ‘public-good ‘ stories. Send them to 20 Tempo June 16 - 30, 2010 21
  10. 10. YourTamakkan TechTalk bY noori passela tamaKKan entrepreneur: Khulood al mehairY an interview with the owner of K’s cooKies bY alma Kadragic 1. You have a full time job at one of the oil companies as Internal Communications Specialist. What made you 9. What about your friends? Are they buying the cookies? apple iphone decide to start a business at the same time? My friends are the first people who filled my order book. Well, in the beginning, I wasn’t sure I was going to be They are a major support too. offered any job, and I knew job hunting takes time, but 4gs by the time I launched my business, I found a good job - 10. Right now you are doing the business from home. maybe the business opened other doors. Do you plan to move it outside the home at any point? Yes, I’m looking forward to it, but it will depend on when 2. You majored in communications at Zayed University I can stand on my feet fully with strength and manage to and are a good writer of fiction and nonfiction. Your do everything as well as find the best location for it. business K’s Cookies is kitchen-based and seems entirely different. Why did you choose cookies? 11. Could this business evolve into something large or Every person has several hobbies and passions. I may be a do you want to keep small? good writer and a reader, but I also have other things that I Yes, it could grow big, inshallah one day. With the help and The pixel upgrade of 960 x 640 (four times as much as the The phone is set to contain split volume buttons and a love and care about. Cooking is one of them. contribution of people and customers with ideas for K›s iPhone 3GS) along with the IPS technology and micro-SIM noise cancellation microphone which can be useful when Cookies, my business will inshallah not only be a shop or a card slot used in the iPad are great for better high def 3. Once you decided to start K’s Cookies, what was the shooting outdoors among crowds. kiosk but a chain in the UAE and the Middle East. pictures. The wider viewing angles will make your shots biggest problem for you? look clearer when taken using the iPhone 4GS’ forward- Supposedly, the iPhone also contains a video-chat Cookies is something new to our society that we brought 12. What’s your longer range horizon: 2 years, 5 years, facing camera. The in-built processor is an A4 CPU. from the western world. The fear was, would our society 10 years? application and other tools including a multi-tasking love to have something like cookies and would they For 2 GB, you can store approximately 10,000 emails with feature demanded by users of the 3GS, home screen Let’s stay optimistic and keep it for destiny to unveil. accept it. no attachments, 1,500 emails with attachments and 4,000 folders and a unified email inbox. I always say, dream, dream, and take action. Everything starts small, but you with your actions and will can web-pages. You can stream around 200 minutes of video 4. How do you come up with the recipes? and post 500 photos to Facebook or MySpace. grow it big. Recipes are available everywhere; however, I played with the flavors. The iPhone will be releasing soon in stores all over UAE. Check this space to find out more. 5. Cookies are a common product. How do you differentiate K’s Cookies from others? They are freshly baked, made at home, clean, branded, and have many flavors. blacKberrY 6. Stories are part of your marketing? Why? Using the story helped in advertising the flavors of K›s curve 8900 Cookies. It was just a random idea, but people loved it, it sounded interesting and funny, it is definitely an attention grabber. 7. You are the youngest of 10 siblings. What did your A sleek new twist on a classic style’ says the official BlackBerry brothers and sisters have to say when you told them website. The new BlackBerry Curve 8900 is the thinnest and the you would start K’s Cookies? lightest in the series. I got the support, they pushed me further to do it, The latest BlackBerry lets you create your visuals with a new camera encouraged me in every step, advised me if there was complete with auto focus, auto flash and image stabilization. With a anything wrong, and today they are helping me expand. 480 x 360 pixel screen, everyone can get professional results from it. If pictures aren’t enough, switch to the video-camera and 8. How much money did you need to start the record away! business? Not much, the expenses changed throughout the project. I The GPS is designed to work with BlackBerry Maps and other started with about 10K and am still managing the finances. location-based software. The WiFi network lets you surf the net, It’s from my own money and with some family help. check your email and stream music or videos once connected to a local network. 22 Tempo June 16 - 30, 2010 23
  11. 11. MyABU DHABI what motivates me to studY and worK four emirati students explain. Zainab is a business/marketing major. She wants to work as a project manager after she graduates. Each of them is determined to finish the bachelor’s Like Alanoud who will soon be interviewing for work, bY alma Kadragic degree. Alanoud who was Student Council President the others look forward to jobs after graduation. Three of Shamsa is a business/HR major. She worked for a is about to graduate and says, “getting a degree is very them want their job to be in the private sector. Shamsa while in the Ministry of Foreign Affairs and hopes important in my family.” It’s a “building block” toward self who experienced the public sector in her work placement to become an HR manager and also perhaps an development. position says private companies offer better “chances and Parents and others who’ve forgotten entrepreneur with her own company. opportunities” as well as more flexible scheduling which Maitha didn’t immediately start at ADU after leaving how it was when they were students Alanoud is a business/management major. She too she needs to enroll in a graduate program. her first university. Now she says, “I’m not stopping at the like to say that young people today wants to work as a project manager. bachelor’s degree.” She wants at least a master’s, maybe Alanoud looks for more challenges in the private sector. Maitha is an English major and likes to write fiction. even a doctorate. “I will be expected to prove myself, which will drive me to are lazy, they don’t like to work, they do more,” she explained, “and this way I will also develop She has worked at Abu Dhabi Airports Company Shamsa too took a year off after her first experience at avoid challenges at school or at work. and wants a career in event management. my skills.” university. She wants to “build” her future and says her In the UAE people who aren’t Emiratis family encourages her. Shamsa’s mother - like Alanoud’s Maitha said that a private company will offer “a At ADU, they like studying with girls from other like to say that young Emiratis are cultures. Maitha and Shamsa previously attended father - attended the forum. development and training program that will only make me more productive as an employee.” really lazy, really don’t like to work, one of the national universities where all the students Zainab says everyone in her family has encouraged her to were Emiratis. They said they enjoy having friends with study. “Everyone in my family has a degree,” she said, “not The girls agreed that a good employer provides a and can’t stand challenges of any different experiences and contrasting just bachelor’s, but master’s, and Ph.D. clear career path and training opportunities. Also very kind. Some add that Emiratis keep to important is recognition for work well done. “It increases themselves and don’t like to socialize confidence and makes you work even harder and better with people from other cultures. so you can be worthy of the praise you have received,” explained Zainab. That’s not the impression given by Interestingly, pay isn’t a major consideration for any of four Emirati college students who them although as Maitha said, “the salary does play a part, of course.” spoke at a forum on Emiratization in the workplace. They are students at Abu Dhabi University (ADU) which organized the forum; they have different majors, but they agreed about what they liked and didn’t like at school and what they will be looking for after they graduate and start working as professionals. From left to right in the photo are Zainab Al Refaei, Shamsa Al Qubaisi Alanoud Al Madhi, and Maitha Al Mazrouei. 24 Tempo June 16 - 30, 2010 25