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The Good and Bad of Low Cost Web Stores
The Good and Bad of Low Cost Web Stores
The Good and Bad of Low Cost Web Stores
The Good and Bad of Low Cost Web Stores
The Good and Bad of Low Cost Web Stores
The Good and Bad of Low Cost Web Stores
The Good and Bad of Low Cost Web Stores
The Good and Bad of Low Cost Web Stores
The Good and Bad of Low Cost Web Stores
The Good and Bad of Low Cost Web Stores
The Good and Bad of Low Cost Web Stores
The Good and Bad of Low Cost Web Stores
The Good and Bad of Low Cost Web Stores
The Good and Bad of Low Cost Web Stores
The Good and Bad of Low Cost Web Stores
The Good and Bad of Low Cost Web Stores
The Good and Bad of Low Cost Web Stores
The Good and Bad of Low Cost Web Stores
The Good and Bad of Low Cost Web Stores
The Good and Bad of Low Cost Web Stores
The Good and Bad of Low Cost Web Stores
The Good and Bad of Low Cost Web Stores
The Good and Bad of Low Cost Web Stores
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The Good and Bad of Low Cost Web Stores

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This presentation teaches you what to look for when choosing a web store provider and how to cost-effectively find a web designer who can help you create the store of your dreams. To learn more about …

This presentation teaches you what to look for when choosing a web store provider and how to cost-effectively find a web designer who can help you create the store of your dreams. To learn more about opening your own, free web store, visit: www.vendio.com

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  • Examples of Medium Cost Stores
  • Examples of High Cost Stores
  • Transcript

    • 1. The Good and Bad of Low Cost Web Stores<br />Rodney Resella – Web Production<br />August 1st 2011<br />@Vendio<br />
    • 2. Agenda<br />Introductions<br />What To Look For In A Web Store<br />Store Design Options<br />Custom Design Option <br />Hiring A Designer<br />Closing Thoughts<br />Questions?<br />
    • 3. Introduction<br />Leading On-demand eCommerce platform for small and medium sized merchants (SMM)<br />90,000 merchants selling over $1.5 Billion of goods annually<br />Incorporated in 1999, headquartered in Silicon Valley<br />Multi-channel eCommerce Platform offering <br />Customizable fully-hosted online store<br />Inventory, channel &amp; business management solutions<br />Reporting &amp; analytics<br />Dealio.com – coupons and deals website <br />Acquired by Alibaba.com in July of 2010<br />Acquired SingleFeed in June 2011 – CSE data feed management company<br />3<br />
    • 4. About Me – Rodney Resella<br />Director of Web Production at Vendio<br />16 Years of Design Experience<br />13 Years of Ecommerce Experience <br />11 Years at Vendio<br />Web Design, Graphic Design, Web Development, Visual Design, UI Design<br />
    • 5. What To Look For In a Web Store?<br />
    • 6. Different Types of Store Providers<br />Store Centric<br />Providers<br />Multi-Channel<br />Providers<br />Domaineers<br />
    • 7. Feature Comparison<br />
    • 8. Other Store Features To Consider<br />
    • 9. Store Design Options“You get what you pay for”<br />
    • 10. Low Cost Store Design Options<br />
    • 11.
    • 12. So You Think You Can Build A Website?<br />http://vitamintalent.com/vitabites/post.htm?id=70e9a612-1dbd-4da4-bbe8-3385a4f306fa<br />
    • 13. Medium Cost Store Design Options<br />Some tweaks<br />
    • 14.
    • 15. High Cost Store Design Options<br />
    • 16.
    • 17. Types of Designers<br />Freelancer vs. Agency<br />Generalist - Web Designer vs. Specialist - Web Developer, User Experience Designer, Visual Designer<br />Contract or Fulltime.<br />Offsite vs. Onsite<br />
    • 18. Where to Look for Designers?<br />Ask Friends, Family and Peers First<br />Ask Store Owners on Your Web Store Platform<br />Freelance Marketplaces: Elance, Krop, Dribble<br />Agency &amp; Freelancer Directories<br />Job Boards: LinkedIn, Craigslist<br />
    • 19. Interviewing Designers<br />First Learn The Basics and The Lingo <br />Ask Lots of Questions<br />Design Process Details<br />Years Designing <br />Staying Up To Date<br />Examples of Great Store Designs<br />Other Projects<br />Familiarity with Web Store Platforms<br />
    • 20. Choosing the Designer<br />Review Designer’s Portfolio, Stores and Sites<br />Check References<br />Get Quotes from at least 3 designers<br />Detailed Written Contract<br />Empathy, Passion and Communication<br />Future Opportunities?<br />
    • 21. Get Feedback<br />Leverage Friends, Family and Peers<br />Usertesting.com<br />Ask Your Customers What They Think<br />Free Survey (Poll Daddy, Survey Monkey)<br />Embed Google Survey link on website<br />Email, Social – ask your customers, they will help you!<br />
    • 22. Conclusion<br />Size Matters<br />You Get What You Pay For<br />Store Designs - Build Vs. Buy<br />Find The Right Designer<br />Get Feedback<br />
    • 23. Questions?<br />Rodney Resella<br />rresella@corp.vendio.com<br />Twitter: @vendio<br />

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