Your SlideShare is downloading. ×
0
How to Successfully Sell Your Products on Facebook
How to Successfully Sell Your Products on Facebook
How to Successfully Sell Your Products on Facebook
How to Successfully Sell Your Products on Facebook
How to Successfully Sell Your Products on Facebook
How to Successfully Sell Your Products on Facebook
How to Successfully Sell Your Products on Facebook
How to Successfully Sell Your Products on Facebook
How to Successfully Sell Your Products on Facebook
How to Successfully Sell Your Products on Facebook
How to Successfully Sell Your Products on Facebook
How to Successfully Sell Your Products on Facebook
How to Successfully Sell Your Products on Facebook
How to Successfully Sell Your Products on Facebook
How to Successfully Sell Your Products on Facebook
How to Successfully Sell Your Products on Facebook
How to Successfully Sell Your Products on Facebook
How to Successfully Sell Your Products on Facebook
How to Successfully Sell Your Products on Facebook
How to Successfully Sell Your Products on Facebook
How to Successfully Sell Your Products on Facebook
How to Successfully Sell Your Products on Facebook
How to Successfully Sell Your Products on Facebook
How to Successfully Sell Your Products on Facebook
How to Successfully Sell Your Products on Facebook
How to Successfully Sell Your Products on Facebook
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

How to Successfully Sell Your Products on Facebook

8,338

Published on

This presentation goes through the three ways that you can sell your products on Facebook including tips and suggestions.

This presentation goes through the three ways that you can sell your products on Facebook including tips and suggestions.

1 Comment
4 Likes
Statistics
Notes
  • Great tips! You should add how https://www.payondelivery.com allows you to share your listings and makesit easy to collect funds.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
8,338
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
99
Comments
1
Likes
4
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. How to Successfully Sell Your Products on Facebook Helen Fang – Marketing February 28 th , 2011 @Vendio
  • 2. Agenda
    • Introduction
    • Why sell on Facebook?
    • Facebook Fan Page
    • Facebook Ads
    • Facebook Store
    • Vendio’s Facebook Store
    • Questions?
  • 3. Introduction
    • Leading On-demand eCommerce platform for small and medium sized merchants (SMM)
      • 80,000 merchants selling over $1.5 Billion of goods annually
    • Incorporated in 1999, headquartered in Silicon Valley
    • Multi-channel eCommerce Platform offering
      • Customizable fully-hosted online store
      • Inventory, channel & business management solutions
      • Reporting & analytics
    • Dealio.com – Vendio’s comparison/social shopping site
    • Acquired by Alibaba.com in July of 2010 – Now enabling B2B2C
  • 4. Why sell on Facebook?
    • 550 million+ active users, 165 million in the US
    • Average user spends 55 minutes per day on Facebook (which equals about 700 billion minutes per month for all users)
    • Average user is connected to 80 pages, groups, and events
    • Fans spend an additional $71.84 on products for which they are fans compared to those who are not fans
    • Fans are 41% more likely to recommend products and 28% more likely to continue using them.
    • 68% of Facebook fans indicate that they are likely to recommend a product.
    Source: http://www.syncapse.com/media/syncapse-value-of-a-facebook-fan.pdf
  • 5. Ways to Sell on Facebook
    • Facebook Fan Page
    • Facebook Ads
    • Facebook Store
  • 6. Building a Fan Base: Engage & Educate
  • 7. How to get fans? Offer something unique. Old Navy offers printable coupons only on their Facebook page. Levi’s announces sales and coupons early for fans. BBW gives fans a sneak peak of products. Tropicana created a contest that benefitted both the fans and a non-profit.
  • 8. How to engage fans? Create a conversation. Use video to demonstrate and show-off products.
    • And what to avoid:
    • Spamming user feeds
    • Using Facebook to only sell products
    • Over-censoring
    Answer questions and share your expertise. Ask for opinions – encourage fans to share their thoughts on what types of products they’d like to buy.
  • 9. How to educate fans? Get creative with photos.
    • Other ideas:
    • Show off product features, benefits and how it’s used
    • Show products in use “IRL”
    • Show off how product is made
    • Cross-sell accessories
    Show more than just product photos and enable fans to “get to know” your business. Take advantage of the new Facebook fan page layout to merchandise your products and visually show-off promotions. Connect using other popular photo tools such as Instagram.
  • 10. How to optimize the new Facebook fan page?
    • Change your category
    • Switch to “Use Facebook as Page” and gain all the benefits of using Facebook as a user (newsfeed, receive notifications, Like other pages)
    • Network with other businesses and Like their fan page – great way to promote your store as a purveyor of their products.
    • Feature favorite businesses
    • Select where you want users to land and customize using iFrames instead of FMBL (tabsite.com)
  • 11. Facebook Ads
  • 12. Why buy Facebook ads?
    • In 2010, global spend on Facebook ads was estimated to be1.86 Billion
    • Can be cheaper than Google Adword and have the ability to tap latent demand at a low cost.
    • Target using photos
    • Use to increase fans and create a “sticky” audience who you can continue to market for months or years
    • Finally! A chance to control WHO sees your message via highly targeted demographics:
    • Location
    • Education/Work
    • Interests
    • Birthdays
    • Relationship Status
  • 13. What is your goal? Encourage Action
    • Buy ads by click (CPC) because driving traffic to your fan page or website is most important
    • Create concise, compelling and clear calls-to-action.
    • The more targeted, the better your ad will perform.
    • Make sure your landing page also follows the three C’s.
  • 14. What is your goal? Build Awareness
    • Buy ads by views (CPM) because there’s value in users just seeing your ad. This is a fairly inexpensive way of building your brand vs. display ads.
    • Create an informative ad with your brand’s name and any associated imagery clearly visible.
    • Leverage the social features of Facebook ads - a user can simply like your ad and as a result, recommend it to likeminded users.
  • 15. What are your metrics?
    • Define your goals: increase # of fans, outbound visits, impressions
    • Create a strategy: cpm vs. cpc, coupons vs. sale
    • Test your ads: ad copy, photos, demographic groups
    • Monitor engagement trends:
    • Compare to other channels: Twitter, email, SEM, direct website
  • 16. Facebook Store: From E-Commerce to “F-Commerce”?
  • 17. Why sell directly on Facebook?
    • Sell to a captive audience
    • Create a safe and secure shopping experience – leverage the trust of the Facebook brand
    • Take advantage of all the social features such as discussion boards, sharing, commenting and Like
    • Enable your fans to help promote your products
  • 18. How can Vendio help?
  • 19.
    • Open a Vendio Store – it’s free!
    • Import or manually add products. Don’t forget that with Vendio, you can sell these products on eBay, Amazon, Google, your store AND Facebook.
    Create your Facebook store in under 2 minutes!
  • 20. After you add products, make sure that your store is live and visible.
  • 21.
    • Sync your Vendio Store products
    • Go to the Vendio application page and click on “Add to My Page”
  • 22.
    • You’ll now see a Shop! link appear in your menus bar
  • 23. How your Vendio Store looks on Facebook
  • 24. Checkout on Facebook
    • Shopping cart is on Facebook
    • Offer multiple payment options
    • Synced shopping carts
  • 25. Why use Vendio to sell on Facebook?
    • Opening a Vendio Store means that you can sell on Facebook, webstore, and Google Product search for free – that’s 3 sales channels!
    • Vendio Stores offer unlimited products, image hosting, web hosting all for free
    • Create your Facebook store in less than 2 minutes – no code or technical skills required
    • Your Vendio webstore and Facebook store will have synced shopping carts to reduce shopping cart abandonment
    • Leverage all the viral/social features of Facebook – “Like”, wishlisting, and sharing
    • Shoppers browse products on Facebook – creating a safe and secure environment
    • Offer multiple payment methods including PayPal, Google Checkout, credit cards (via Authorize.net)
  • 26. Questions? Helen Fang [email_address] Twitter: @vendio

×