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While using social media to market the arts isn’t new, the how to of social marketing is constantly evolving. The effectiveness of Facebook and Google ads, once considered the ultimate, is now being questioned. Marketers need new ways to reach their patrons via social media – and it’s the patrons, not the marketers who determine the rules of engagement. Find out how the Napa Valley Opera House is using the social side of marketing to increase ticket sales and customer satisfaction.
INTIX 2013 presentation by Keith Goldberg, Vendini and Julie Dalrymple, Napa Valley Opera House.