Frank Sette's presentation from the Arts Reach National Conference in Los Angeles, CA October 12-14, 2012.
In this highly technological age, it can be challenging for arts organizations to find new ways to engage with patrons and potential patrons. Without a fresh marketing and sales strategy, an organization's ticket sales, audience growth and development will take a negative hit. What technology trends are driving patron event discovery today? How can an organization leverage these technology trends in their favor to reach a larger audience?
In this presentation, we will discuss mainstream and emerging technology trends that are drastically reshaping patron event discovery. Then, we'll discuss real-world examples of how arts organizations like yours are riding the technology wave to engage with patrons in new and exciting ways.