In a hyper-connected world of smartphones, tablets and 24/7 connectivity, an online marketing strategy is essential. As arts audiences age, it’s critical for organizations to build future audiences through a mix of online and offline marketing efforts. In this session, we’ll discuss how to integrate your online strategy into your existing marketing mix to amplify reach and deliver a cohesive patron experience--online and off. You'll also learn techniques to boost your organization’s presence, increase engagement, improve the patron experience, and maximize conversions online.
Clipping is a handy way to collect important slides you want to go back to later.