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On Target 2014 Introduction Bob Apollo Inflexion-Point
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On Target 2014 Introduction Bob Apollo Inflexion-Point

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On Target 2014 is the Go-To Conference for B2B Sales & Marketing. How to increase win rate with new sales and marketing technologies ? …

On Target 2014 is the Go-To Conference for B2B Sales & Marketing. How to increase win rate with new sales and marketing technologies ?
Sales technology and buying behaviour are going through dramatic changes. Do you have a full understanding of these and the tools necessary to stay ahead?

Published in: Marketing

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Transcript

  • 1. B2B tech-based crossing the chasm escape velocity redefining markets creating new categories
  • 2. struggling to stand out…
  • 3. late to the party…
  • 4. shifting information power…
  • 5. more stakeholders…
  • 6. too few top performers…
  • 7. l o n g e r sales cycles declining win rates
  • 8. some organisations are managing to do much better…
  • 9. fewer, smarter field sales people…
  • 10. CONTENT MARKETING MARKETING AUTOMATION PIPELINE MARKETING

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