Vend and PayPal:
Improving Speed, Mobility and
Flexibility for Retailers and
Sponsored bySponsored by
Case Study 1: Top Shelf Boutique
Case Study 2: Medisave
Case Study 3: Magic Memories
For most consumers, the notion of shopping in
one static location is rapidly becoming a thing of
the past. Ecommerce sites, pop-up shops, trade
shows, and other mobile stores have proven
that shoppers and retailers can interact in just
about any environment.
However, competing in this new arena cannot
be accomplished through traditional means.
Businesses that wish to serve their customers
in dynamic settings like events or retail trucks
must adopt solutions that are nimble and flexible
enough to keep up in fast-paced environments.
Enter Vend and PayPal. The following case
studies will illustrate how three different
retailers--a fashion truck, an online medical
supplies company, and a tourism photography
provider--were able to take their businesses to
the next level by adopting an iPad-based POS
and payments solution powered by Vend and
Read their stories below, and find out how you
can make the Vend and PayPal integration work
for your business.
Top Shelf Boutique:
How to Cut-down Checkout Time While Providing
a More Convenient Customer Experience
Decrease checkout time and increase
Top Shelf Boutique, San Francisco’s first fashion
truck, was using a payment processing platform
that did not integrate with the store’s POS
system. As a result, the staff spent a lot of time
switching back and forth between applications
whenever they were ringing up their customers.
This not only increased checkout time, but it
also opened up more room for error because
users had to re-enter the amounts when
“I was already using Vend (and loving it) at that
time, but since my payment processing service
did not integrate with any POS, I had to run two
apps at the same time and I was constantly
switching between them,” said Top Shelf
Boutique founder Christina Ruiz.
“I had to ring up a customer using Vend,
remember the amount, switch to my payments
app, enter the amount, take the payment, then
go back to Vend to complete the sale. It was a
Additionally, Christina said that having to re-type
the amount and switch from one app to the next
curbed customer interaction. “It wasn’t easy
to carry a smooth conversation with customers
while I was switching between apps and
remembering the amounts,” she added. “There
were times when I had to go back and double
check the numbers to make sure I entered
Switch to Vend + PayPal
Christina switched to PayPal which seamlessly
integrated with Vend. All she had to do was
install the app, run PayPal’s iPad-based
solution, and start accepting payments.
Top Shelf Boutique’s switch to Vend and
PayPal allowed the retailer to speed up its
checkout process and serve its customers
Christina added that the ability to quickly get
customers in and out is critical in her business.
“We get a lot of customers during lunch hour,
especially in the Crocker Galleria, which is in the
financial district. People there don’t have time
to stand around and wait for things to work. It
needs to be as quick as possible.”
According to Christina, PayPal’s check-in
feature—the capability that lets customers
check-in to a business and pay with their PayPal
app and the retailer can confirm their picture at
the register—has also been a big boon for Top
“People can use their phone to check in to my
store and then their photo pops up in my POS
system. “That allows me to ring them up without
asking for any identification, cash or credit card,”
said Christina. “I think it’s nice because it saves
time and it’s also secure.”
Aside from offering an added convenience to
customers, providing them with the option to pay
with their phone gives Top Shelf Boutique more
opportunities to complete a sale. For instance,
if a customer forgets their wallet in their car or
office, they can simply whip out their phone and
pay. The customer stays happy because they
get to purchase the items they want hassle-free,
and Top Shelf Boutique doesn’t have to miss the
opportunity for a sale.
Now I just have to swipe,
and that’s it. The solution
reduced our checkout time
by up to 50%. Customers
are always pleasantly
surprised with how fast
we ring them up. They’re
always saying, ‘That’s it?
I’m done? Great!’
Christina Ruiz, Owner at Top Shelf Boutique
Vend and PayPal significantly sped up
Top Shelf Boutique’s checkout process,
thus improving the flow of traffic in the
store. Shorter lines also meant happier
The seamless integration eliminated the
need to switch between two apps, so
the retailer spent less time entering and
checking the amounts, and more time
engaging with shoppers.
Give Vend and PayPal a try and see how they can speed up the checkout
process and improve customer happiness in your store.
PayPal’s photo check in feature gave
customers the added convenience to
pay with their phone.
I think it’s nice because it saves
time and it’s also more secure.
Christina Ruiz, Owner at Top Shelf Boutique
How to Deploy Walking POS Systems at Trade Shows
scanners, networked printers, and manual credit
card terminals at the events.
“Our main problem was that the equipment took
up so much room. Space is very expensive
at many of the medical exhibitions – some
stand space run into $150,000 for 2 days, and
we want to dedicate as much of the space as
possible to marketing and stock.”
Moreover, Graham said that the system was
very temperamental and they ran into several
issues such as firewalls, SQL problems, and
more. “So many things could go wrong that at
EVERY show, so we would have to bring an IT
person to ensure everything went smoothly.”
Then in 2013, Medisave encountered a
challenge that prodded them to find a better
To find a powerful yet simple POS system
that can handle thousands of sales without
taking up heaps of space.
Medisave, a global Internet-based supplier of
medical supplies, attends two large medical
shows in the US every year where it sells
personalized Littmann Stethoscopes. The
products are being sold and personalized on the
spot, so Medisave needs a system that works
fast. It’s also important to note that the shows
that Medisave attends are incredibly busy and
the company makes up to 1,000 sales over a
two-and-half day period.
According to Graham Wright, Managing
Partner at Medisave, the company had to use
three laptops in conjunction with USB barcode
POS solution: The company had to attend a
smaller show, and the size of their booth was
less than half of what they had at the bigger
“Physically, there was just not going to be
enough room for all of our laptops, scanners,
printers and credit card machines. We were
faced with the challenge of finding a new, leaner
solution and reinventing our sales process in
less than two months!”
Replace their bulky laptops, printers, and
credit card machines with an iPad-based
POS powered by Vend and PayPal.
Medisave set up a mobile 4G WiFi Hotspot to
ensure continuous connectivity. It paired its
printers and scanners to iPads via Bluetooth,
and then it set up its store using Vend.
According to Graham, Vend and PayPal
worked without a hitch during the entire
show. Despite having a smaller booth,
Medisave was able to comfortably entertain
customers and complete over a thousand
sales without running into any issues.
The Medisave team became “walking POS
people” armed with printer belts and scanner
lanyards. “It was completely self-sufficient,” he
Graham also noted that the solution’s speed
and portability enabled them to keep the hectic
crowds moving, so people could get back to
their conference agenda as quickly as possible.
“For all three days of the show the system
worked flawlessly. This is easily the best mobile
POS solution we have deployed and we will
definitely be using it for the foreseeable future.”
We could walk the line
during busy times and
go to the customer rather
than them pushing through
the crowd to get to the
counter. Plus, credit card
transactions were integrated
directly into the process,
and that cut our checkout
time in half.
Graham Wright, Managing Partner
Test drive Vend and PayPal to find out how they can improve
your tradeshow experience.
Vend and PayPal’s iPad-based solution
eliminated the need for clunky laptops,
manual credit card readers, wires, and
cables, so Medisave was able to set
up a powerful system and process the
same amount of sales with half the
equipment and half the show space.
Checkout time was twice as fast,
thanks to the system’s credit card
Vend and PayPal’s speed helped
Medisave get people in and out of their
booth, so show attendees were able to
go back to the conference quickly.
This is easily the best mobile POS solution
we have deployed and we will definitely
be using it for the foreseeable future.
Graham Wright, Managing Partner at Medisave
How to Streamline Sales and Inventory
Reporting Across Multiple Locations
cloud, so we couldn’t get a consolidated view of
what was happening across all our other stores.”
In terms of size and portability, Steve mentioned
that the system was tied to a desk, so the staff
didn’t have much freedom to walk around and
engage shoppers. And as a company that
operates in tourist attractions such as theme
parks and aquariums, having the mobility to
interact with customers is a must.
Extract actionable business insights through
convenient and consolidated reporting.
Magic Memories, a tourism photography
provider that sets up shop at hundreds of
attractions around the world, needed a point-
of-sale and inventory management solution
that can support its rapid growth. According to
the company’s Chief Operating Officer Steve
Taitoko, Magic Memories’ initial POS system
worked fine at a smaller scale, but lacked the
functionality to support their expansion to other
“It provided very basic reporting and it was
difficult to extract the data that we needed,” said
Steve. “Additionally, the system didn’t run in the
Roll-out Vend and PayPal across Its US
Magic Memories rolled-out the Vend and PayPal
POS and payment system in its attractions in
the United States.
According to Steve, Vend worked extremely
well in giving them the business intelligence
they needed to make important decisions.
“The data for all our stores is consolidated
so I can view information for all our
locations from one dashboard. And if I want
to zero in on a particular country or just a
cluster of sites, I could do that as well.”
When it comes to inventory, Steve said they’re
pleased that Vend is able provide real-time
information. “We always have a handle on
our inventory, and that helps us manage our
supplies more effectively.”
In addition, Vend and PayPal’s tablet-based
solution made it easier for Magic Memories’ staff
to market and sell to tourists.
Since we’re able to
use tablets to process
payments, our staff can
actually go out to where the
customers are, as opposed
to just sitting behind the
register waiting for people to
Steve Taitoko, Chief Operating Officer
at Magic Memories
Try out Vend and PayPal to get the insights you need to make
smarter business decisions.
Vend and PayPal’s iPad-based solution
also allowed the staff to approach
customers instead of waiting for people
to come up to the register.
Vend’s real-time reporting made it
easier for Magic Memories to extract
data and actionable insights.
Vend and PayPal eliminated the need
for bulky cash registers, so the flow
of traffic in Magic Memories’ locations
We always have a handle on our
inventory, and that helps us manage
our supplies more effectively.
Steve Taitoko, Chief Operating Officer at Magic Memories
Deeper insights, faster checkout, and more
convenient payment options are just some of the
many benefits that retailers can get from Vend
Click here to learn more or to try out the
solution for you own business.
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