November 2013 webinar
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November 2013 webinar

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Search Engine Optimization: Taking The Guerrilla Approach

Search Engine Optimization: Taking The Guerrilla Approach

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November 2013 webinar Presentation Transcript

  • 1. Search Engine Optimization: Taking the Guerrilla Approach Presented by Audri Wadsworth Websites for Quilters November 2013 Webinar
  • 2. OUtline ★ ★ ★ ★ ★ Introduction of Guerrilla concept SEO 101 Review Recent updates Tools you can’t be ranked without Social Media
  • 3. Introducing “Guerrilla Marketing” What it is: (noun) innovative, unconventional and low-cost marketing techniques aimed at obtaining maximum exposure for a product. Unique eye catching ideas that grab people’s attention and make them want to find out more. #bananasformarketing
  • 4. SEO 101 Review How do search engines work? -Key words -Meta Data -Content
  • 5. Recent Updates ★ Black hat SEO ★ A penguin, panda and hummingbird ★ Content is key!
  • 6. tools to help your guerrilla marketing ★ ★ ★ ★ ★ ★ Share your purchase with Facebook. Re-marketing Giveaways, Gift Certificates Discount, Daily Deals Newsletter On-site blog
  • 7. Social media ★ Facebook ○ Post Links ○ Educate ○ Grow ★ Pinterest ★ Instagram ★ Twitter ★ Be friendly
  • 8. Questions/ discussion Ask away! - or contact us 800-941-0645 / service@websitesforquilters.com