For years, salespeople have paid little attention to duplicate leads, thinking they have already spoken to the prospects and know their story. New research has uncovered that duplicate leads should demand more favor, converting at a 167% higher than average rate.
In the new Velocify study, “Duplicate Leads: Unrealized Value or Waste of Time,” 100,000 duplicate leads were analyzed in order to compare their performance to non-duplicate leads in terms of conversion rate. This study uncovers many surprising insights about the value of duplicate leads that will likely change the way many organizations think about duplicate leads going forward.
What you will learn:
- How the number of times a lead is flagged as a duplicate affects conversion
- How the timing between duplicates impacts a lead’s performance
- When duplicate leads are more likely to convert