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EnglishBest Practices in                                         VersionB2B Social Media Marketing              Best Pract...
Jos Veldwijk                       100% Social Media in B2B                      Entrepreneur & Consultant                ...
Let’s talk about…• Best Practices in B2B• Risks and Keys to Success• Social Strategy Basics               Best Practices B...
#1 SIDN: Crowd Sourcing      Best Practices B2B Social Media Marketing
#1 SIDN: Crowd Sourcing  Challenges                                          Facts• Input needed for                      ...
#1 SIDN: Crowd Sourcing      Best Practices B2B Social Media Marketing
#2 Avaya: Lead Scoring                                      Communication Provider                          Industries: Ed...
#2 Avaya: Lead Scoring  Challenges                                  Facts• Competitive market                        • Pro...
#2 Avaya: Lead Scoring[prospect] … or Avaya? Time for a new phone system very soon.@[prospect] – Let me know if we can hel...
#3 SteelMaster op Facebook       Best Practices B2B Social Media Marketing
#3 SteelMaster on Facebook  Challenges                                   Facts• Can we use Social Media                   ...
#3 SteelMaster on Facebook                              Quote request via                           Facebook Business Page...
#3 SteelMaster on Facebook                      From content                         to leads       Best Practices B2B Soc...
#4 Blog by Louis E. Page      Best Practices B2B Social Media Marketing
#4 Blog by Louis E. Page  Challenges                                  Facts• Show passion for                          • F...
#4 Blog by Louis E. Page                                                  Conversion      Best Practices B2B Social Media ...
#5 Fujitsu: Branding via Slideshare           Best Practices B2B Social Media Marketing
#5 Fujitsu: Branding via Slideshare  Challenges                                       Facts• Fullfill information need    ...
#5 Fujitsu: Branding op Slideshare           Best Practices B2B Social Media Marketing
#6 John Deere goes All the Way         Best Practices B2B Social Media Marketing
#6 John Deere goes All the Way  Challenges                                     Facts• Strengthen customers                ...
Best Practices B2B Social Media Marketing
Best Practices B2B Social Media Marketing
Best Practices B2B Social Media Marketing
Best Practices B2B Social Media Marketing
Best Practices B2B Social Media Marketing
Best Practices B2B Social Media Marketing
Best Practices B2B Social Media Marketing
#7 Kinaxis: Business Blog      Best Practices B2B Social Media Marketing
#7 Kinaxis: Business Blog  Challenges                                     Facts• Thought Leadership                       ...
Best Practices B2B Social Media Marketing
Best Practices B2B Social Media Marketing
Best Practices B2B Social Media Marketing
Best Practices B2B Social Media Marketing
Best Practices B2B Social Media Marketing
#8 Colt & Lead Generation       Best Practices B2B Social Media Marketing
#8 Colt & Lead Generation  Challenges                                       Facts• Less effect by traditional             ...
#8 Colt & Lead Generation                                         • Blog                                         • White P...
#8 Colt & Lead Generation       Best Practices B2B Social Media Marketing
#7 Colt & Lead Generation       Best Practices B2B Social Media Marketing
#7 Colt & Lead Generation     82 Leads via Social Media       Best Practices B2B Social Media Marketing
Why Social Projects Fail•   Lack of Strategy•   Low response speed•   Lack of customer Insights•   Focus on short term•   ...
Keys to Success   Fully integrated into Marketing and Innovation   Use at least 5 Social channels (not just a few)   De...
Social Strategy Basics                                Audit     Optimization                                          Goal...
Best Practices B2B Social Media Marketing
Best Practices B2B Social Media Marketing
Get in touchE:       jos@veldmerk.nlT:       www.twitter.com/josveldwijkM:       +31 (0)6 18 28 38 65VeldMerk is a Dutch c...
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Jos veldwijk best practices social media dml 2012 eng

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Transcript of "Jos veldwijk best practices social media dml 2012 eng"

  1. 1. EnglishBest Practices in VersionB2B Social Media Marketing Best Practices B2B Social Media Marketing
  2. 2. Jos Veldwijk 100% Social Media in B2B Entrepreneur & Consultant Twitter: @josveldwijk Mail: jos@veldmerk.nlBest Practices B2B Social Media Marketing
  3. 3. Let’s talk about…• Best Practices in B2B• Risks and Keys to Success• Social Strategy Basics Best Practices B2B Social Media Marketing
  4. 4. #1 SIDN: Crowd Sourcing Best Practices B2B Social Media Marketing
  5. 5. #1 SIDN: Crowd Sourcing Challenges Facts• Input needed for • LI Groep > 200 members software product • Lower costs than regular development R&D program• Just a few experts • Unique access to specific available in The knowlegde Netherlands • Creating new demand Best Practices B2B Social Media Marketing
  6. 6. #1 SIDN: Crowd Sourcing Best Practices B2B Social Media Marketing
  7. 7. #2 Avaya: Lead Scoring Communication Provider Industries: Education, Financial Services, Healthcare, SMBs Social Media: Twitter, Facebook, YouTube, Linkedin, Flickr, Blog Best Practices B2B Social Media Marketing
  8. 8. #2 Avaya: Lead Scoring Challenges Facts• Competitive market • Prospect mentions to• Identify customer needs switch provider • After 19 days new deal closure at $ 250.000  Bottom line: Monitoring and speed gave competitive advantage Best Practices B2B Social Media Marketing
  9. 9. #2 Avaya: Lead Scoring[prospect] … or Avaya? Time for a new phone system very soon.@[prospect] – Let me know if we can help you – we have some Strategic Consultants that can help you assess your needs. Best Practices B2B Social Media Marketing
  10. 10. #3 SteelMaster op Facebook Best Practices B2B Social Media Marketing
  11. 11. #3 SteelMaster on Facebook Challenges Facts• Can we use Social Media • Twitter for promotion in our business of steel purposes buildings? • Facebook for engagement (photo’s) • Gained new customers from unknown markets Best Practices B2B Social Media Marketing
  12. 12. #3 SteelMaster on Facebook Quote request via Facebook Business Page Best Practices B2B Social Media Marketing
  13. 13. #3 SteelMaster on Facebook From content to leads Best Practices B2B Social Media Marketing
  14. 14. #4 Blog by Louis E. Page Best Practices B2B Social Media Marketing
  15. 15. #4 Blog by Louis E. Page Challenges Facts• Show passion for • Facebook, Linkedin, everything about fences Twitter, Flickr and blog• Business growth via • > 1.500 downloads Social Media Marketing • Revenue growth 850% • Bottom line: investing in (blog) content pays off Best Practices B2B Social Media Marketing
  16. 16. #4 Blog by Louis E. Page Conversion Best Practices B2B Social Media Marketing
  17. 17. #5 Fujitsu: Branding via Slideshare Best Practices B2B Social Media Marketing
  18. 18. #5 Fujitsu: Branding via Slideshare Challenges Facts• Fullfill information need • Own branded channel of B2B buyers • > 130 content files i.e.• Gain insights in B2B Cases and Whitepapers buyer preferences • Online lead generation• Integration Corporate • Linkedin, Facebook, ‘LIFEBOOK’ campaign Twitter and Blog Best Practices B2B Social Media Marketing
  19. 19. #5 Fujitsu: Branding op Slideshare Best Practices B2B Social Media Marketing
  20. 20. #6 John Deere goes All the Way Best Practices B2B Social Media Marketing
  21. 21. #6 John Deere goes All the Way Challenges Facts• Strengthen customers • > 4.000 subscribers for brand loyalty YouTube channel• Creating content • > 1 million Fans on• First Mover Advantage Facebook • > 24.000 Followers on Linkedin • > 17.000 Followers op Twitter Best Practices B2B Social Media Marketing
  22. 22. Best Practices B2B Social Media Marketing
  23. 23. Best Practices B2B Social Media Marketing
  24. 24. Best Practices B2B Social Media Marketing
  25. 25. Best Practices B2B Social Media Marketing
  26. 26. Best Practices B2B Social Media Marketing
  27. 27. Best Practices B2B Social Media Marketing
  28. 28. Best Practices B2B Social Media Marketing
  29. 29. #7 Kinaxis: Business Blog Best Practices B2B Social Media Marketing
  30. 30. #7 Kinaxis: Business Blog Challenges Facts• Thought Leadership • Blog since 2005• Online community • 15 employee bloggers • Community > 6.000 members • Twitter, RSS, E-Mail, Linkedin and Video • > 42.000 leads Best Practices B2B Social Media Marketing
  31. 31. Best Practices B2B Social Media Marketing
  32. 32. Best Practices B2B Social Media Marketing
  33. 33. Best Practices B2B Social Media Marketing
  34. 34. Best Practices B2B Social Media Marketing
  35. 35. Best Practices B2B Social Media Marketing
  36. 36. #8 Colt & Lead Generation Best Practices B2B Social Media Marketing
  37. 37. #8 Colt & Lead Generation Challenges Facts• Less effect by traditional • Building industry marketing • 350 employees• Positioning as Thought • Locations > 75 landen Leader • More website traffic• More and better leads • Within 9 months 82 from Marketing leads via Social Media Best Practices B2B Social Media Marketing
  38. 38. #8 Colt & Lead Generation • Blog • White Papers • LinkedIn • Twitter • Facebook • YouTube • Flickr • SlideShare Best Practices B2B Social Media Marketing
  39. 39. #8 Colt & Lead Generation Best Practices B2B Social Media Marketing
  40. 40. #7 Colt & Lead Generation Best Practices B2B Social Media Marketing
  41. 41. #7 Colt & Lead Generation 82 Leads via Social Media Best Practices B2B Social Media Marketing
  42. 42. Why Social Projects Fail• Lack of Strategy• Low response speed• Lack of customer Insights• Focus on short term• Legal department hinders project• Wrong expectations• Comparison with traditional marketing• Dealing with negative feedback• Lessons learned never shared Best Practices B2B Social Media Marketing
  43. 43. Keys to Success Fully integrated into Marketing and Innovation Use at least 5 Social channels (not just a few) Dedicated team has focus on Social Media Company culture about dialoque and participation Best Practices B2B Social Media Marketing
  44. 44. Social Strategy Basics Audit Optimization GoalsExecution Persona’s Planning Content Organization Channels Best Practices B2B Social Media Marketing
  45. 45. Best Practices B2B Social Media Marketing
  46. 46. Best Practices B2B Social Media Marketing
  47. 47. Get in touchE: jos@veldmerk.nlT: www.twitter.com/josveldwijkM: +31 (0)6 18 28 38 65VeldMerk is a Dutch consultancy company 100% dedicated to Social Media formedium and large seized companies in Business to Business. VeldMerk offersspecific services in Strategy, Training and Project Management.VeldMerk closely ooperates with professionals for supplemental services such asOnline Video, Websites, Text & Design and SEO. Clients from several industriesleverage our expertise suiting their needs and possibilities. Best Practices B2B Social Media Marketing
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