Semiotic Analysis on Economic Magazine Covers LE 314 Introduction to Semiotics Instructor: Dr. Harald Kraus Student: Wang ...
Concise layout with a main topic <ul><li>Content----domestic and international economy and current affairs; Powerful reaso...
Concise layout with a main topic
Basic Syntagms <ul><li>General magazine covers </li></ul><ul><li>Economic magazine covers </li></ul>
Masthead <ul><li>A name shows economic directly(e g, ‘The Economist’ ‘Business Week’----rational connotation </li></ul><ul...
Masthead
Cover lines <ul><li>Selected topics distributed around the main image </li></ul><ul><li>Small font size without detracting...
Myths constructed <ul><li>Through linguistic presentation and the main image and the way how they are combined syntagmatic...
Main cover line <ul><li>Brief words with a big font size and obvious color to stand against the main image </li></ul><ul><...
Photographs <ul><li>Images of well-known people or only a semiotic sign </li></ul><ul><li>Not reflect how the target reade...
Illustrations <ul><li>Paradigms intertextually related to other texts or myths </li></ul><ul><li>Syntagmatically combined ...
Linguistic presentation as ‘main image’ <ul><li>Connotes an intense emotional mood intertextually related to its time back...
Conclusion <ul><li>Economic magazine covers feature a brief layout with a projected main topic which is intertextually rel...
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Semiotic Analysis On Economic Magazine Covers—Veiland

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Semiotic Analysis On Economic Magazine Covers—Veiland

  1. 1. Semiotic Analysis on Economic Magazine Covers LE 314 Introduction to Semiotics Instructor: Dr. Harald Kraus Student: Wang Fang (5174-80015)
  2. 2. Concise layout with a main topic <ul><li>Content----domestic and international economy and current affairs; Powerful reasoning and changing topics </li></ul><ul><li>Readers----comparatively stable with interest and necessary knowledge; </li></ul><ul><li>focus on sensible analysis </li></ul><ul><li>Myths of economic magazines----impartial, rational and sharp demonstration </li></ul>
  3. 3. Concise layout with a main topic
  4. 4. Basic Syntagms <ul><li>General magazine covers </li></ul><ul><li>Economic magazine covers </li></ul>
  5. 5. Masthead <ul><li>A name shows economic directly(e g, ‘The Economist’ ‘Business Week’----rational connotation </li></ul><ul><li>Conspicuous and conservative color----easily noticed; prudent and reliable, without bias </li></ul><ul><li>Bigger font size----recognizable; connotes self-confidence </li></ul><ul><li>Located at left top----can be easily found on the news-stand </li></ul>
  6. 6. Masthead
  7. 7. Cover lines <ul><li>Selected topics distributed around the main image </li></ul><ul><li>Small font size without detracting from the main one </li></ul><ul><li>Colors united with the whole tone </li></ul><ul><li>To project the main cover line----connotes the importance of the main topic </li></ul>
  8. 8. Myths constructed <ul><li>Through linguistic presentation and the main image and the way how they are combined syntagmatically </li></ul><ul><li>Various myths in different topics </li></ul><ul><li>Not modest or neutral </li></ul>
  9. 9. Main cover line <ul><li>Brief words with a big font size and obvious color to stand against the main image </li></ul><ul><li>Complemented by a subsidiary line </li></ul><ul><li>A part or whole part of the main image </li></ul><ul><li>Photographs, illustrations, even words </li></ul>
  10. 10. Photographs <ul><li>Images of well-known people or only a semiotic sign </li></ul><ul><li>Not reflect how the target readers feel </li></ul><ul><li>Photographs tend to connote a factual sense which is intertextually related to the time and situation in realistic world </li></ul><ul><li>Protagonist, background, main cover line and angle come to construct the myths </li></ul>
  11. 11. Illustrations <ul><li>Paradigms intertextually related to other texts or myths </li></ul><ul><li>Syntagmatically combined in a rhetoric way (metaphor, metonymy, synecdoche and irony )to construct myths </li></ul>
  12. 12. Linguistic presentation as ‘main image’ <ul><li>Connotes an intense emotional mood intertextually related to its time background (also shown in dateline) </li></ul><ul><li>Myths constructed in such an incisive way </li></ul>
  13. 13. Conclusion <ul><li>Economic magazine covers feature a brief layout with a projected main topic which is intertextually related to its time background </li></ul><ul><li>Myths are subliminally constructed through linguistic presentation, the main image and the way in which they are combined syntagmatically </li></ul>
  14. 14. Thanks for your attention!

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