SlideShare a Scribd company logo
1 of 10
Download to read offline
MOST MARKETERS WOULD ASSUME THAT
GOOGLE ANALYTICS WAS GOOD ENOUGH
TO CREATE THE CONVERSION MAGIC
But, that’s
not true
CONVERSION STARTS FROM
IDENTIFYING THE VISITOR
CONVERSIONS TURN EFFECTIVE WHEN VISITORS ARE UNDERSTOOD
BETTERBETTERBETTERBETTER
Is the visitor
Is the visitor
reacting to the
campaigns?
Is the visitor
Is the
visitor a
customer or
a prospect?
Is the visitor
looking for a
particular
product?
Is the visitor
talking about
the product?
Is the visitor
responding to
your messages?
Is the visitor
heading towards
purchase?
AS GOOGLE ANALYTICS CANNOT REPORT BY
EVERY CONVERSION CAMPAIGN BECOMES A
SHOT IN THE DARKSHOT IN THE DARKSHOT IN THE DARKSHOT IN THE DARK
PLUMB5 HELPS IN IDENTIFYING, SCORING &
AUTOMATING YOUR CONVERSION CAMPAIGNS
Know from
which city the
visitor arrives
Know if the visitor is
a stranger, prospect
or a customer
VISITOR PROFILE QUICK VIEWVISITOR PROFILE QUICK VIEWVISITOR PROFILE QUICK VIEWVISITOR PROFILE QUICK VIEW
Know the details
of the different
sessions of every
unique visitor
Auto-segment
visitors using scores
and enable
workflows
VISITOR PROFILE QUICK VIEWVISITOR PROFILE QUICK VIEWVISITOR PROFILE QUICK VIEWVISITOR PROFILE QUICK VIEW
Know from
which source
they came from,
for each session
COMPARINGCOMPARINGCOMPARINGCOMPARING CONVERSION FEATURESCONVERSION FEATURESCONVERSION FEATURESCONVERSION FEATURES
COMPARISON IS WITH GOOGLE ANALYTICS FREE
DON’T JUST ANALYZE!
START CONVERTING
THE MOST POWERFUL CONVERSION PLATFORM

More Related Content

What's hot

Market To An Audience of One - Real-time context makes individualized marketi...
Market To An Audience of One - Real-time context makes individualized marketi...Market To An Audience of One - Real-time context makes individualized marketi...
Market To An Audience of One - Real-time context makes individualized marketi...SAP Customer Experience
 
Extend Microsoft CRM - Selligent
Extend Microsoft CRM - SelligentExtend Microsoft CRM - Selligent
Extend Microsoft CRM - SelligentExploreDynCRM
 
Social is not an objective - Building your Facebook startegy by Serhad Bolukc...
Social is not an objective - Building your Facebook startegy by Serhad Bolukc...Social is not an objective - Building your Facebook startegy by Serhad Bolukc...
Social is not an objective - Building your Facebook startegy by Serhad Bolukc...ICEEFEST2013
 
Customer State Machine
Customer State MachineCustomer State Machine
Customer State MachineVeer Endra
 
Interactive Marketing: Selligent and MS Dynamics CRM at De Lijn (#DMF2013)
Interactive Marketing: Selligent and MS Dynamics CRM at De Lijn (#DMF2013)Interactive Marketing: Selligent and MS Dynamics CRM at De Lijn (#DMF2013)
Interactive Marketing: Selligent and MS Dynamics CRM at De Lijn (#DMF2013)Maarten Bekaert
 
Plumb5 - The Real Time Analytics, Engagement & Personalization platform
Plumb5 - The Real Time Analytics, Engagement & Personalization platformPlumb5 - The Real Time Analytics, Engagement & Personalization platform
Plumb5 - The Real Time Analytics, Engagement & Personalization platformPavan kumar
 
Seojocktoberfest - Attribution - Russell McAthy
Seojocktoberfest - Attribution - Russell McAthySeojocktoberfest - Attribution - Russell McAthy
Seojocktoberfest - Attribution - Russell McAthyYard
 
Expert Tips For Creating Killer Cross-Channel Reports – Benu Aggarwal, SMX We...
Expert Tips For Creating Killer Cross-Channel Reports – Benu Aggarwal, SMX We...Expert Tips For Creating Killer Cross-Channel Reports – Benu Aggarwal, SMX We...
Expert Tips For Creating Killer Cross-Channel Reports – Benu Aggarwal, SMX We...Milestone Inc
 
Digital marketng
Digital marketngDigital marketng
Digital marketngsimar18
 
Making sales and marketing tools smarter with web analytics
Making sales and marketing tools smarter with web analyticsMaking sales and marketing tools smarter with web analytics
Making sales and marketing tools smarter with web analyticsPetri Mertanen
 
CRM Onboarding: Leverage offline customer data in online marketing
CRM Onboarding: Leverage offline customer data in online marketingCRM Onboarding: Leverage offline customer data in online marketing
CRM Onboarding: Leverage offline customer data in online marketingTemelio
 
How to increase your business with CRM retargeting?
How to increase your business with CRM retargeting?How to increase your business with CRM retargeting?
How to increase your business with CRM retargeting?Targeto Inc
 
A new year's look at lessons and predictions for digital marketing in 2017
A new year's look at lessons and predictions for digital marketing in 2017A new year's look at lessons and predictions for digital marketing in 2017
A new year's look at lessons and predictions for digital marketing in 2017Invoca
 
Full presentation (en)
Full presentation (en)Full presentation (en)
Full presentation (en)Dctology
 
Using Personas in an Omnichannel environment
Using Personas in an Omnichannel environmentUsing Personas in an Omnichannel environment
Using Personas in an Omnichannel environmentPushON Ltd
 
B2B Marketing Attribution – How Single Source Attribution Is Hurting Your Bus...
B2B Marketing Attribution – How Single Source Attribution Is Hurting Your Bus...B2B Marketing Attribution – How Single Source Attribution Is Hurting Your Bus...
B2B Marketing Attribution – How Single Source Attribution Is Hurting Your Bus...The Lead Agency
 
Wayfair's Playbook: Achieving Hyper-Personalization at Scale in the Programma...
Wayfair's Playbook: Achieving Hyper-Personalization at Scale in the Programma...Wayfair's Playbook: Achieving Hyper-Personalization at Scale in the Programma...
Wayfair's Playbook: Achieving Hyper-Personalization at Scale in the Programma...AppNexus
 
How IoT is revolutionizing Customer Experience & Customer Analytics
How IoT is revolutionizing Customer Experience & Customer AnalyticsHow IoT is revolutionizing Customer Experience & Customer Analytics
How IoT is revolutionizing Customer Experience & Customer AnalyticsComarch
 

What's hot (19)

Market To An Audience of One - Real-time context makes individualized marketi...
Market To An Audience of One - Real-time context makes individualized marketi...Market To An Audience of One - Real-time context makes individualized marketi...
Market To An Audience of One - Real-time context makes individualized marketi...
 
Extend Microsoft CRM - Selligent
Extend Microsoft CRM - SelligentExtend Microsoft CRM - Selligent
Extend Microsoft CRM - Selligent
 
Social is not an objective - Building your Facebook startegy by Serhad Bolukc...
Social is not an objective - Building your Facebook startegy by Serhad Bolukc...Social is not an objective - Building your Facebook startegy by Serhad Bolukc...
Social is not an objective - Building your Facebook startegy by Serhad Bolukc...
 
Customer State Machine
Customer State MachineCustomer State Machine
Customer State Machine
 
Interactive Marketing: Selligent and MS Dynamics CRM at De Lijn (#DMF2013)
Interactive Marketing: Selligent and MS Dynamics CRM at De Lijn (#DMF2013)Interactive Marketing: Selligent and MS Dynamics CRM at De Lijn (#DMF2013)
Interactive Marketing: Selligent and MS Dynamics CRM at De Lijn (#DMF2013)
 
Plumb5 - The Real Time Analytics, Engagement & Personalization platform
Plumb5 - The Real Time Analytics, Engagement & Personalization platformPlumb5 - The Real Time Analytics, Engagement & Personalization platform
Plumb5 - The Real Time Analytics, Engagement & Personalization platform
 
Intro.graph.live.marketing
Intro.graph.live.marketingIntro.graph.live.marketing
Intro.graph.live.marketing
 
Seojocktoberfest - Attribution - Russell McAthy
Seojocktoberfest - Attribution - Russell McAthySeojocktoberfest - Attribution - Russell McAthy
Seojocktoberfest - Attribution - Russell McAthy
 
Expert Tips For Creating Killer Cross-Channel Reports – Benu Aggarwal, SMX We...
Expert Tips For Creating Killer Cross-Channel Reports – Benu Aggarwal, SMX We...Expert Tips For Creating Killer Cross-Channel Reports – Benu Aggarwal, SMX We...
Expert Tips For Creating Killer Cross-Channel Reports – Benu Aggarwal, SMX We...
 
Digital marketng
Digital marketngDigital marketng
Digital marketng
 
Making sales and marketing tools smarter with web analytics
Making sales and marketing tools smarter with web analyticsMaking sales and marketing tools smarter with web analytics
Making sales and marketing tools smarter with web analytics
 
CRM Onboarding: Leverage offline customer data in online marketing
CRM Onboarding: Leverage offline customer data in online marketingCRM Onboarding: Leverage offline customer data in online marketing
CRM Onboarding: Leverage offline customer data in online marketing
 
How to increase your business with CRM retargeting?
How to increase your business with CRM retargeting?How to increase your business with CRM retargeting?
How to increase your business with CRM retargeting?
 
A new year's look at lessons and predictions for digital marketing in 2017
A new year's look at lessons and predictions for digital marketing in 2017A new year's look at lessons and predictions for digital marketing in 2017
A new year's look at lessons and predictions for digital marketing in 2017
 
Full presentation (en)
Full presentation (en)Full presentation (en)
Full presentation (en)
 
Using Personas in an Omnichannel environment
Using Personas in an Omnichannel environmentUsing Personas in an Omnichannel environment
Using Personas in an Omnichannel environment
 
B2B Marketing Attribution – How Single Source Attribution Is Hurting Your Bus...
B2B Marketing Attribution – How Single Source Attribution Is Hurting Your Bus...B2B Marketing Attribution – How Single Source Attribution Is Hurting Your Bus...
B2B Marketing Attribution – How Single Source Attribution Is Hurting Your Bus...
 
Wayfair's Playbook: Achieving Hyper-Personalization at Scale in the Programma...
Wayfair's Playbook: Achieving Hyper-Personalization at Scale in the Programma...Wayfair's Playbook: Achieving Hyper-Personalization at Scale in the Programma...
Wayfair's Playbook: Achieving Hyper-Personalization at Scale in the Programma...
 
How IoT is revolutionizing Customer Experience & Customer Analytics
How IoT is revolutionizing Customer Experience & Customer AnalyticsHow IoT is revolutionizing Customer Experience & Customer Analytics
How IoT is revolutionizing Customer Experience & Customer Analytics
 

Viewers also liked

Plumb5 for BFSI
Plumb5 for BFSIPlumb5 for BFSI
Plumb5 for BFSIVeer Endra
 
Email Marketing using Insights and Automation
Email Marketing using Insights and AutomationEmail Marketing using Insights and Automation
Email Marketing using Insights and AutomationVeer Endra
 
Plumb5: AI Driven Customer Engagement
Plumb5: AI Driven Customer EngagementPlumb5: AI Driven Customer Engagement
Plumb5: AI Driven Customer EngagementVeer Endra
 
Digital insurer
Digital insurer Digital insurer
Digital insurer Veer Endra
 
Plumb5 for Advertisers
Plumb5 for AdvertisersPlumb5 for Advertisers
Plumb5 for AdvertisersPlumb5
 
Growth Automation
Growth AutomationGrowth Automation
Growth AutomationVeer Endra
 
Comparing Plumb5 Marketing Platform
Comparing Plumb5 Marketing PlatformComparing Plumb5 Marketing Platform
Comparing Plumb5 Marketing PlatformVeer Endra
 
Plumb5 for your premise
Plumb5 for your premisePlumb5 for your premise
Plumb5 for your premiseVeer Endra
 

Viewers also liked (9)

Plumb5 for BFSI
Plumb5 for BFSIPlumb5 for BFSI
Plumb5 for BFSI
 
Email Marketing using Insights and Automation
Email Marketing using Insights and AutomationEmail Marketing using Insights and Automation
Email Marketing using Insights and Automation
 
Plumb5: AI Driven Customer Engagement
Plumb5: AI Driven Customer EngagementPlumb5: AI Driven Customer Engagement
Plumb5: AI Driven Customer Engagement
 
Plumb5 v6
Plumb5 v6Plumb5 v6
Plumb5 v6
 
Digital insurer
Digital insurer Digital insurer
Digital insurer
 
Plumb5 for Advertisers
Plumb5 for AdvertisersPlumb5 for Advertisers
Plumb5 for Advertisers
 
Growth Automation
Growth AutomationGrowth Automation
Growth Automation
 
Comparing Plumb5 Marketing Platform
Comparing Plumb5 Marketing PlatformComparing Plumb5 Marketing Platform
Comparing Plumb5 Marketing Platform
 
Plumb5 for your premise
Plumb5 for your premisePlumb5 for your premise
Plumb5 for your premise
 

Similar to Google Analytics vs Plumb5 for Visitor Identification and Conversion Optimization

How to Find Your Ideal Guest with Google Analytics
How to Find Your Ideal Guest with Google Analytics How to Find Your Ideal Guest with Google Analytics
How to Find Your Ideal Guest with Google Analytics Net Affinity
 
How to Find Your Ideal Guest with Google Analytics
How to Find Your Ideal Guest with Google AnalyticsHow to Find Your Ideal Guest with Google Analytics
How to Find Your Ideal Guest with Google AnalyticsNet Affinity
 
Call Insights & Lead Scoring - Webinar G5 & Senior Housing Forum
Call Insights & Lead Scoring - Webinar G5 & Senior Housing ForumCall Insights & Lead Scoring - Webinar G5 & Senior Housing Forum
Call Insights & Lead Scoring - Webinar G5 & Senior Housing ForumSteve Moran
 
5 Types of Customers & What Motivates Them
5 Types of Customers & What Motivates Them 5 Types of Customers & What Motivates Them
5 Types of Customers & What Motivates Them Tal Lior
 
Offline Insights and Context Platform To Increase In-Store Visits, Engagement...
Offline Insights and Context Platform To Increase In-Store Visits, Engagement...Offline Insights and Context Platform To Increase In-Store Visits, Engagement...
Offline Insights and Context Platform To Increase In-Store Visits, Engagement...aarongv
 
The “Four Ms” of Journey Based Advertising
The “Four Ms” of Journey Based AdvertisingThe “Four Ms” of Journey Based Advertising
The “Four Ms” of Journey Based Advertisingsschall10
 
The Evolving Travel Shopping Journey: Searching for Travel Inspiration
The Evolving Travel Shopping Journey: Searching for Travel InspirationThe Evolving Travel Shopping Journey: Searching for Travel Inspiration
The Evolving Travel Shopping Journey: Searching for Travel InspirationLeonardo
 
How to Be a Marketing Automation Rock Star - by Ron Marcus, Shindy Media
How to Be a Marketing Automation Rock Star - by Ron Marcus, Shindy MediaHow to Be a Marketing Automation Rock Star - by Ron Marcus, Shindy Media
How to Be a Marketing Automation Rock Star - by Ron Marcus, Shindy MediaRon Marcus
 
Inbound Marketing: Don’t buy your customers’ attention. Earn it.
Inbound Marketing: Don’t buy your customers’ attention. Earn it.Inbound Marketing: Don’t buy your customers’ attention. Earn it.
Inbound Marketing: Don’t buy your customers’ attention. Earn it.Alex Rascanu
 
An Introduction to Closed-Loop Marketing
An Introduction to Closed-Loop MarketingAn Introduction to Closed-Loop Marketing
An Introduction to Closed-Loop MarketingClearPivot
 
Lean Digital Marketing by Andraž Štalec - SemDays 2015
Lean Digital Marketing by Andraž Štalec - SemDays 2015Lean Digital Marketing by Andraž Štalec - SemDays 2015
Lean Digital Marketing by Andraž Štalec - SemDays 2015SEO monitor
 
Landing Pages Turn Paid Traffic Into Serious Revenue
Landing Pages Turn Paid Traffic Into Serious RevenueLanding Pages Turn Paid Traffic Into Serious Revenue
Landing Pages Turn Paid Traffic Into Serious RevenueNet Affinity
 
Compete for Customer Loyalty
Compete for Customer LoyaltyCompete for Customer Loyalty
Compete for Customer LoyaltyVasu Prathipati
 
Building A Successful Digital Customer Journey
Building A Successful Digital Customer JourneyBuilding A Successful Digital Customer Journey
Building A Successful Digital Customer JourneyMiel Van Opstal
 
Bricks + Mobile 2011 - Terrified Retailers Take Control
Bricks + Mobile 2011 - Terrified Retailers Take ControlBricks + Mobile 2011 - Terrified Retailers Take Control
Bricks + Mobile 2011 - Terrified Retailers Take ControlRemodista
 
Understanding The Modern Vacation Buyer’s Journey
Understanding The Modern Vacation Buyer’s  Journey Understanding The Modern Vacation Buyer’s  Journey
Understanding The Modern Vacation Buyer’s Journey Matthew Renner
 
OPERATION GODFATHER
OPERATION GODFATHER OPERATION GODFATHER
OPERATION GODFATHER Roy Podell
 

Similar to Google Analytics vs Plumb5 for Visitor Identification and Conversion Optimization (20)

How to Find Your Ideal Guest with Google Analytics
How to Find Your Ideal Guest with Google Analytics How to Find Your Ideal Guest with Google Analytics
How to Find Your Ideal Guest with Google Analytics
 
How to Find Your Ideal Guest with Google Analytics
How to Find Your Ideal Guest with Google AnalyticsHow to Find Your Ideal Guest with Google Analytics
How to Find Your Ideal Guest with Google Analytics
 
Call Insights & Lead Scoring - Webinar G5 & Senior Housing Forum
Call Insights & Lead Scoring - Webinar G5 & Senior Housing ForumCall Insights & Lead Scoring - Webinar G5 & Senior Housing Forum
Call Insights & Lead Scoring - Webinar G5 & Senior Housing Forum
 
5 Types of Customers & What Motivates Them
5 Types of Customers & What Motivates Them 5 Types of Customers & What Motivates Them
5 Types of Customers & What Motivates Them
 
Offline Insights and Context Platform To Increase In-Store Visits, Engagement...
Offline Insights and Context Platform To Increase In-Store Visits, Engagement...Offline Insights and Context Platform To Increase In-Store Visits, Engagement...
Offline Insights and Context Platform To Increase In-Store Visits, Engagement...
 
The “Four Ms” of Journey Based Advertising
The “Four Ms” of Journey Based AdvertisingThe “Four Ms” of Journey Based Advertising
The “Four Ms” of Journey Based Advertising
 
The Evolving Travel Shopping Journey: Searching for Travel Inspiration
The Evolving Travel Shopping Journey: Searching for Travel InspirationThe Evolving Travel Shopping Journey: Searching for Travel Inspiration
The Evolving Travel Shopping Journey: Searching for Travel Inspiration
 
Stop the Guesswork, Start the Growth: 5 Steps to Skyrocket Your B2B Advertisi...
Stop the Guesswork, Start the Growth: 5 Steps to Skyrocket Your B2B Advertisi...Stop the Guesswork, Start the Growth: 5 Steps to Skyrocket Your B2B Advertisi...
Stop the Guesswork, Start the Growth: 5 Steps to Skyrocket Your B2B Advertisi...
 
How to Be a Marketing Automation Rock Star - by Ron Marcus, Shindy Media
How to Be a Marketing Automation Rock Star - by Ron Marcus, Shindy MediaHow to Be a Marketing Automation Rock Star - by Ron Marcus, Shindy Media
How to Be a Marketing Automation Rock Star - by Ron Marcus, Shindy Media
 
Inbound Marketing: Don’t buy your customers’ attention. Earn it.
Inbound Marketing: Don’t buy your customers’ attention. Earn it.Inbound Marketing: Don’t buy your customers’ attention. Earn it.
Inbound Marketing: Don’t buy your customers’ attention. Earn it.
 
An Introduction to Closed-Loop Marketing
An Introduction to Closed-Loop MarketingAn Introduction to Closed-Loop Marketing
An Introduction to Closed-Loop Marketing
 
SEM Days 2015: Lean digital marketing
SEM Days 2015: Lean digital marketingSEM Days 2015: Lean digital marketing
SEM Days 2015: Lean digital marketing
 
Lean Digital Marketing by Andraž Štalec - SemDays 2015
Lean Digital Marketing by Andraž Štalec - SemDays 2015Lean Digital Marketing by Andraž Štalec - SemDays 2015
Lean Digital Marketing by Andraž Štalec - SemDays 2015
 
Landing Pages Turn Paid Traffic Into Serious Revenue
Landing Pages Turn Paid Traffic Into Serious RevenueLanding Pages Turn Paid Traffic Into Serious Revenue
Landing Pages Turn Paid Traffic Into Serious Revenue
 
Gravy retail
Gravy retailGravy retail
Gravy retail
 
Compete for Customer Loyalty
Compete for Customer LoyaltyCompete for Customer Loyalty
Compete for Customer Loyalty
 
Building A Successful Digital Customer Journey
Building A Successful Digital Customer JourneyBuilding A Successful Digital Customer Journey
Building A Successful Digital Customer Journey
 
Bricks + Mobile 2011 - Terrified Retailers Take Control
Bricks + Mobile 2011 - Terrified Retailers Take ControlBricks + Mobile 2011 - Terrified Retailers Take Control
Bricks + Mobile 2011 - Terrified Retailers Take Control
 
Understanding The Modern Vacation Buyer’s Journey
Understanding The Modern Vacation Buyer’s  Journey Understanding The Modern Vacation Buyer’s  Journey
Understanding The Modern Vacation Buyer’s Journey
 
OPERATION GODFATHER
OPERATION GODFATHER OPERATION GODFATHER
OPERATION GODFATHER
 

More from Veer Endra

Plumb5 v6 - In a Nutshell
Plumb5 v6 - In a NutshellPlumb5 v6 - In a Nutshell
Plumb5 v6 - In a NutshellVeer Endra
 
Autonomous Customer Engagement
Autonomous Customer EngagementAutonomous Customer Engagement
Autonomous Customer EngagementVeer Endra
 
Plumb5 DSP Connector
Plumb5 DSP ConnectorPlumb5 DSP Connector
Plumb5 DSP ConnectorVeer Endra
 
Plumb5 for Telecom Businesses
Plumb5 for Telecom BusinessesPlumb5 for Telecom Businesses
Plumb5 for Telecom BusinessesVeer Endra
 
Plumb5 Data Bots
Plumb5 Data BotsPlumb5 Data Bots
Plumb5 Data BotsVeer Endra
 
Unified Customer View for Airline Businesses
Unified Customer View for Airline BusinessesUnified Customer View for Airline Businesses
Unified Customer View for Airline BusinessesVeer Endra
 
True Single Customer View
True Single Customer View True Single Customer View
True Single Customer View Veer Endra
 
Business Dashboards
Business DashboardsBusiness Dashboards
Business DashboardsVeer Endra
 
Plumb5 Unified Stack- Personalization on Devices
Plumb5 Unified Stack- Personalization on DevicesPlumb5 Unified Stack- Personalization on Devices
Plumb5 Unified Stack- Personalization on DevicesVeer Endra
 
Plumb5 Platform | Overview
Plumb5 Platform | OverviewPlumb5 Platform | Overview
Plumb5 Platform | OverviewVeer Endra
 
Plumb5: Video Marketing
Plumb5: Video MarketingPlumb5: Video Marketing
Plumb5: Video MarketingVeer Endra
 
Plumb5: Social Marketing Features
Plumb5: Social Marketing FeaturesPlumb5: Social Marketing Features
Plumb5: Social Marketing FeaturesVeer Endra
 
Customer Communities
Customer CommunitiesCustomer Communities
Customer CommunitiesVeer Endra
 
Target and Optimize your Adwords Campaign
Target and Optimize your Adwords CampaignTarget and Optimize your Adwords Campaign
Target and Optimize your Adwords CampaignVeer Endra
 
Comparison of Plumb5 with other digital marketing tools
Comparison of Plumb5 with other digital marketing toolsComparison of Plumb5 with other digital marketing tools
Comparison of Plumb5 with other digital marketing toolsVeer Endra
 

More from Veer Endra (17)

RM2 AGI
RM2 AGIRM2 AGI
RM2 AGI
 
Plumb5 v6 - In a Nutshell
Plumb5 v6 - In a NutshellPlumb5 v6 - In a Nutshell
Plumb5 v6 - In a Nutshell
 
Autonomous Customer Engagement
Autonomous Customer EngagementAutonomous Customer Engagement
Autonomous Customer Engagement
 
Plumb5 DSP Connector
Plumb5 DSP ConnectorPlumb5 DSP Connector
Plumb5 DSP Connector
 
Plumb5 for Telecom Businesses
Plumb5 for Telecom BusinessesPlumb5 for Telecom Businesses
Plumb5 for Telecom Businesses
 
Plumb5 Data Bots
Plumb5 Data BotsPlumb5 Data Bots
Plumb5 Data Bots
 
Unified Customer View for Airline Businesses
Unified Customer View for Airline BusinessesUnified Customer View for Airline Businesses
Unified Customer View for Airline Businesses
 
True Single Customer View
True Single Customer View True Single Customer View
True Single Customer View
 
Business Dashboards
Business DashboardsBusiness Dashboards
Business Dashboards
 
Why Plumb5?
Why Plumb5?Why Plumb5?
Why Plumb5?
 
Plumb5 Unified Stack- Personalization on Devices
Plumb5 Unified Stack- Personalization on DevicesPlumb5 Unified Stack- Personalization on Devices
Plumb5 Unified Stack- Personalization on Devices
 
Plumb5 Platform | Overview
Plumb5 Platform | OverviewPlumb5 Platform | Overview
Plumb5 Platform | Overview
 
Plumb5: Video Marketing
Plumb5: Video MarketingPlumb5: Video Marketing
Plumb5: Video Marketing
 
Plumb5: Social Marketing Features
Plumb5: Social Marketing FeaturesPlumb5: Social Marketing Features
Plumb5: Social Marketing Features
 
Customer Communities
Customer CommunitiesCustomer Communities
Customer Communities
 
Target and Optimize your Adwords Campaign
Target and Optimize your Adwords CampaignTarget and Optimize your Adwords Campaign
Target and Optimize your Adwords Campaign
 
Comparison of Plumb5 with other digital marketing tools
Comparison of Plumb5 with other digital marketing toolsComparison of Plumb5 with other digital marketing tools
Comparison of Plumb5 with other digital marketing tools
 

Recently uploaded

The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptxThe Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptxLoriGlavin3
 
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsDevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsSergiu Bodiu
 
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptxThe Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptxLoriGlavin3
 
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxMerck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxLoriGlavin3
 
How to write a Business Continuity Plan
How to write a Business Continuity PlanHow to write a Business Continuity Plan
How to write a Business Continuity PlanDatabarracks
 
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024BookNet Canada
 
Generative AI for Technical Writer or Information Developers
Generative AI for Technical Writer or Information DevelopersGenerative AI for Technical Writer or Information Developers
Generative AI for Technical Writer or Information DevelopersRaghuram Pandurangan
 
What is Artificial Intelligence?????????
What is Artificial Intelligence?????????What is Artificial Intelligence?????????
What is Artificial Intelligence?????????blackmambaettijean
 
The Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsThe Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsPixlogix Infotech
 
Artificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptxArtificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptxhariprasad279825
 
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024BookNet Canada
 
Advanced Computer Architecture – An Introduction
Advanced Computer Architecture – An IntroductionAdvanced Computer Architecture – An Introduction
Advanced Computer Architecture – An IntroductionDilum Bandara
 
What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024Stephanie Beckett
 
How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.Curtis Poe
 
"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii SoldatenkoFwdays
 
Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Commit University
 
Developer Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLDeveloper Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLScyllaDB
 
DSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine TuningDSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine TuningLars Bell
 
Rise of the Machines: Known As Drones...
Rise of the Machines: Known As Drones...Rise of the Machines: Known As Drones...
Rise of the Machines: Known As Drones...Rick Flair
 
From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .Alan Dix
 

Recently uploaded (20)

The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptxThe Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
 
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsDevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platforms
 
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptxThe Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
 
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxMerck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
 
How to write a Business Continuity Plan
How to write a Business Continuity PlanHow to write a Business Continuity Plan
How to write a Business Continuity Plan
 
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
 
Generative AI for Technical Writer or Information Developers
Generative AI for Technical Writer or Information DevelopersGenerative AI for Technical Writer or Information Developers
Generative AI for Technical Writer or Information Developers
 
What is Artificial Intelligence?????????
What is Artificial Intelligence?????????What is Artificial Intelligence?????????
What is Artificial Intelligence?????????
 
The Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsThe Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and Cons
 
Artificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptxArtificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptx
 
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
 
Advanced Computer Architecture – An Introduction
Advanced Computer Architecture – An IntroductionAdvanced Computer Architecture – An Introduction
Advanced Computer Architecture – An Introduction
 
What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024
 
How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.
 
"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko
 
Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!
 
Developer Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLDeveloper Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQL
 
DSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine TuningDSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine Tuning
 
Rise of the Machines: Known As Drones...
Rise of the Machines: Known As Drones...Rise of the Machines: Known As Drones...
Rise of the Machines: Known As Drones...
 
From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .
 

Google Analytics vs Plumb5 for Visitor Identification and Conversion Optimization

  • 1.
  • 2. MOST MARKETERS WOULD ASSUME THAT GOOGLE ANALYTICS WAS GOOD ENOUGH TO CREATE THE CONVERSION MAGIC But, that’s not true
  • 4. CONVERSIONS TURN EFFECTIVE WHEN VISITORS ARE UNDERSTOOD BETTERBETTERBETTERBETTER Is the visitor Is the visitor reacting to the campaigns? Is the visitor Is the visitor a customer or a prospect? Is the visitor looking for a particular product? Is the visitor talking about the product? Is the visitor responding to your messages? Is the visitor heading towards purchase?
  • 5. AS GOOGLE ANALYTICS CANNOT REPORT BY EVERY CONVERSION CAMPAIGN BECOMES A SHOT IN THE DARKSHOT IN THE DARKSHOT IN THE DARKSHOT IN THE DARK
  • 6. PLUMB5 HELPS IN IDENTIFYING, SCORING & AUTOMATING YOUR CONVERSION CAMPAIGNS
  • 7. Know from which city the visitor arrives Know if the visitor is a stranger, prospect or a customer VISITOR PROFILE QUICK VIEWVISITOR PROFILE QUICK VIEWVISITOR PROFILE QUICK VIEWVISITOR PROFILE QUICK VIEW Know the details of the different sessions of every unique visitor
  • 8. Auto-segment visitors using scores and enable workflows VISITOR PROFILE QUICK VIEWVISITOR PROFILE QUICK VIEWVISITOR PROFILE QUICK VIEWVISITOR PROFILE QUICK VIEW Know from which source they came from, for each session
  • 9. COMPARINGCOMPARINGCOMPARINGCOMPARING CONVERSION FEATURESCONVERSION FEATURESCONVERSION FEATURESCONVERSION FEATURES COMPARISON IS WITH GOOGLE ANALYTICS FREE
  • 10. DON’T JUST ANALYZE! START CONVERTING THE MOST POWERFUL CONVERSION PLATFORM