Conversation with Fellow Marketers

4,981 views
5,384 views

Published on

Most marketers are satisfied with Google Analytics but do not realize that they need to do much more to optimize their conversion campaigns

Published in: Technology, News & Politics
1 Comment
1 Like
Statistics
Notes
No Downloads
Views
Total views
4,981
On SlideShare
0
From Embeds
0
Number of Embeds
3,920
Actions
Shares
0
Downloads
15
Comments
1
Likes
1
Embeds 0
No embeds

No notes for slide

Conversation with Fellow Marketers

  1. 1. MOST MARKETERS WOULD ASSUME THAT GOOGLE ANALYTICS WAS GOOD ENOUGH TO CREATE THE CONVERSION MAGIC But, that’s not true
  2. 2. CONVERSION STARTS FROM IDENTIFYING THE VISITOR
  3. 3. CONVERSIONS TURN EFFECTIVE WHEN VISITORS ARE UNDERSTOOD BETTERBETTERBETTERBETTER Is the visitor Is the visitor reacting to the campaigns? Is the visitor Is the visitor a customer or a prospect? Is the visitor looking for a particular product? Is the visitor talking about the product? Is the visitor responding to your messages? Is the visitor heading towards purchase?
  4. 4. AS GOOGLE ANALYTICS CANNOT REPORT BY EVERY CONVERSION CAMPAIGN BECOMES A SHOT IN THE DARKSHOT IN THE DARKSHOT IN THE DARKSHOT IN THE DARK
  5. 5. PLUMB5 HELPS IN IDENTIFYING, SCORING & AUTOMATING YOUR CONVERSION CAMPAIGNS
  6. 6. Know from which city the visitor arrives Know if the visitor is a stranger, prospect or a customer VISITOR PROFILE QUICK VIEWVISITOR PROFILE QUICK VIEWVISITOR PROFILE QUICK VIEWVISITOR PROFILE QUICK VIEW Know the details of the different sessions of every unique visitor
  7. 7. Auto-segment visitors using scores and enable workflows VISITOR PROFILE QUICK VIEWVISITOR PROFILE QUICK VIEWVISITOR PROFILE QUICK VIEWVISITOR PROFILE QUICK VIEW Know from which source they came from, for each session
  8. 8. COMPARINGCOMPARINGCOMPARINGCOMPARING CONVERSION FEATURESCONVERSION FEATURESCONVERSION FEATURESCONVERSION FEATURES COMPARISON IS WITH GOOGLE ANALYTICS FREE
  9. 9. DON’T JUST ANALYZE! START CONVERTING THE MOST POWERFUL CONVERSION PLATFORM

×