Target and Optimize your Adwords Campaign

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To measure and optimize your adwords campaign seamlessly, you can integrate your campaign data into Plumb5. This will help in measuring your KPIs effectively and allows the marketer to target content based on search keyword, helping the visitor navigate through the desired goal path.

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Target and Optimize your Adwords Campaign

  1. 1. your Target + Optimize campaigns
  2. 2. Optimization Illustration
  3. 3. Integration with AdWords API To measure and optimize your adwords campaign seamlessly, you can integrate your campaign data into Plumb5. This will help in measuring your KPIs effectively and allows the marketer to target content based on search keyword, helping the visitor navigate through the desired goal path. Integration with Adwords API will allow the Plumb5 user to create and manage campaigns, ad groups, budgets and feed services. API DOCUMENTATION AVAILABLE AT https://developers.google.com/adwords/api/docs/
  4. 4. Post Campaign Extensions Reports & Optimization
  5. 5. Rollup Report by Keywords
  6. 6. Click-stream behavior of a Google Adwords visitor
  7. 7. Measure Goal conversion effectiveness. Know how many successfully navigated through the Goal paths like registration or transactions
  8. 8. Set rules to personalize content based on search keywords Rules for targeting Sample Effectiveness report of each targeted action
  9. 9. Measure your KPIs Click-in Conversion Rate Total visits from Google Adwords campaign to the site/landing page Goal Conversion Rate Total clicks from Google Adwords that successfully navigated through the specified goal paths like registration or transactions Targeting Effectiveness The click-through rate of the targeted banner customized based on keyword request
  10. 10. www.plumb5.com You can explore more by signing up for a free trial

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