Social Media
for Business
HISTORY
SOCIAL MEDIA
Before the
Internet, "
we used to
gather to
share our
passions
Early
internet
included
message
boards 
and chat
rooms
Now, social media is…
Paid
Internet Advertising	

PPC – Search
Marketing	

Mobile Advertising	

Sponsorships	

Paid Applications
Paid
Internet Advertising	

PPC – Search
Marketing	

Mobile Advertising	

Sponsorships	

Paid Applications	

Earned
Social...
Paid
Internet Advertising	

PPC – Search
Marketing	

Mobile Advertising	

Sponsorships	

Paid Applications	

Earned
Social...
RIGHT
is
doing it
Who
?
RIGHT
is
doing it
By the end of 2009, Dell had
generated $6.5 million
in sales from Twitter alone.
RIGHT
is
doing it
On April 8th, 2008,
Frank Eliason set up
a Twitter account to
help Comcast users "
in need.
On April 8th, 2008,
Frank Eliason set up
a Twitter account to
help Comcast users "
in need. 
Since then, Comcast
has helpe...
RIGHT
is
doing it
Starbucks gave their consumers a voice
Resulting in over 50,000 product ideas
One message before Social Media…
One message after Social Media…
The message is
distributed
across 
Social Media
channels…
We have reach like 
never before…
We have reach like 
never before…
…where
businesses can
embrace their
customers.
How can a 
business 
implement a 
Social Media 
Strategy?
1. Establish Goals
1.
2.
3.
4.
WRITE DOWN
Specific business
Goals and
Objectives
Learn about your audience:
Who/Where are they?
What is their personality like?
How/Where do they consume?
How/Where do the...
3. Build
Choose your 
channels 
wisely
THE CONVERSATION PRISM
by Brian Solis & JESS3
(there are many!)!
Set Your Home Base
Corporate site, Blog, !
Facebook Page, etc.!
Use Your Channels
Use Your Channels
to Engage and"
Drive Traffic
4. Engage
4. Engage
BUT HOW?
Ask
Questions
Make	
  sure	
  you	
  
comment	
  on	
  
today’s	
  blog	
  post	
  to	
  
win	
  two	
  free	
  
8ckets!	
...
Ask
Questions
Check	
  out	
  our	
  latest	
  
installment	
  in	
  our	
  educa8onal	
  
video	
  series	
  and	
  give	...
Ask
Questions
What	
  are	
  your	
  
thoughts	
  on	
  our	
  
newest	
  product?	
  
Likes/Dislikes?	
  
Check	
  out	
 ...
Ask
Questions
What	
  are	
  your	
  
thoughts	
  on	
  our	
  
newest	
  product?	
  
Likes/Dislikes?	
  
@Amanda_W	
  –	...
Choose the right team
to engage
Choose the right team
to engage
Passion is a must!!
Participate
Participate
(Get your hands dirty)!
Timeliness and"
Frequency
Create a solid!
content plan and
stick with it!
Timeliness and"
Frequency
Transparency
Transparency
Let your customers
in to show your
humanity!
Connect
Connect
Be the conduit between
your audience and
valuable content !
and resources!
Relevance
Relevance
Before you link to
content, make sure it
is relevant and adds
value to your
audience!
Connect
Be the conduit
between your
audience and valuable,
relevant content and
resources!
…and NEVER SPAM!
5. Analyze & Optimize
COURTESY OF SWIXHQ.COM
Social Media
Channels
Blogging	

Facebook	

Twitter	

(… just a few)
X 500,000,000+
Active Worldwide 
Users
SOURCE: FACEBOOK.COM/PRESS/INFO.PHP?STATISTICS – SEPTEMBER 2010
45,000,000,000
Pieces of content 
shared per month
SOURCE: FACEBOOK.COM/PRESS/INFO.PHP?STATISTICS – SEPTEMBER 2010
1,500,000
Local businesses with
active Facebook pages
SOURCE: INSIDEFACEBOOK.COM – FEBRUARY 2010
5,300,000,000
Creating more than
fans
SOURCE: INSIDEFACEBOOK.COM – FEBRUARY 2010
Coca-Cola Fan Page – 14,000,000+ fans
156,000,000+ "
registered users
SOURCE: TWEETREPORTS.COM – AUGUST 2010
5.4 Billion+
updates 
per month
SOURCE: TWEETREPORTS.COM – AUGUST 2010
31% of users"
follow a brand
SOURCE: TWEETREPORTS.COM – AUGUST 2010
7,800,000+ brand 
recommendations
per month
SOURCE: TWEETREPORTS.COM – AUGUST 2010
September 2010: 144,200,000 viewers
SOURCE: COMSCORE.COM – OCTOBER 2010
Users: 100+ videos per viewer
SOURCE: COMSCORE.COM – JUNE 2010
Most Searched: Google #1, YouTube #2
Social Media
Tools and 
Applications
Update
TweetDeck
Co-Tweet
Seesmic
Hootsuite
TwitterFeed
Disqus
IntenseDebate
FriendFeed
Ping.FM
Update
 RSS
TweetDeck
Co-Tweet
Seesmic
Hootsuite
TwitterFeed
Disqus
IntenseDebate
FriendFeed
Ping.FM
Alltop
AddThis
MuckRa...
Update
 RSS
 Listen
& Connect
TweetDeck
Co-Tweet
Seesmic
Hootsuite
TwitterFeed
Disqus
IntenseDebate
FriendFeed
Ping.FM
All...
Update
 RSS
 Listen
& Connect
Image
Tube Mogul
Ustream
JustinTV
Twitcam
Blip.TV
Twitpic
TweetDeck
Co-Tweet
Seesmic
Hootsui...
Social Media
Measurement
Reach
Frequency
and Traffic 
Influence 
Conversations
and Transactions
Sustainability
Sentiment
You can measure:
Alexa
Blogpulse
Compete
InsideFacebook
Quantcast
Social Mention
Technorati
Twittermeter
YouTube "
Insight
With tools like:
“Realize that the social media success
equation isn’t big moves on the chess
board, it’s little moves made "
every day tha...
Thank You!
please vote it up
by clicking below!
If you liked it,
Social Media
for Business
Vintage	
  Computer	
  image	
  courtesy	
  of	
  Sunfox	
  on	
  Flickr	
  
→  	
  h#p://www.flickr.com/photos/sunfox/4260...
Designed by
www.presentationadvisors.com
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
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Social Media for Business

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Social Media for Business

  1. 1. Social Media for Business
  2. 2. HISTORY SOCIAL MEDIA
  3. 3. Before the Internet, " we used to gather to share our passions
  4. 4. Early internet included message boards and chat rooms
  5. 5. Now, social media is…
  6. 6. Paid Internet Advertising PPC – Search Marketing Mobile Advertising Sponsorships Paid Applications
  7. 7. Paid Internet Advertising PPC – Search Marketing Mobile Advertising Sponsorships Paid Applications Earned Social Media (Pages and Feeds) Word of Mouth User Forums News, PR, Announcements Blogger Relationships
  8. 8. Paid Internet Advertising PPC – Search Marketing Mobile Advertising Sponsorships Paid Applications Earned Social Media (Pages and Feeds) Word of Mouth User Forums News, PR, Announcements Blogger Relationships Owned Brand and Product Websites Mobile Brand and Product Websites Proprietary Mobile Applications Customer Care Services Proprietary Digital Content Proprietary Blogs
  9. 9. RIGHT is doing it Who ?
  10. 10. RIGHT is doing it
  11. 11. By the end of 2009, Dell had generated $6.5 million in sales from Twitter alone.
  12. 12. RIGHT is doing it
  13. 13. On April 8th, 2008, Frank Eliason set up a Twitter account to help Comcast users " in need.
  14. 14. On April 8th, 2008, Frank Eliason set up a Twitter account to help Comcast users " in need. Since then, Comcast has helped over 150,000 customers through Social Media.
  15. 15. RIGHT is doing it
  16. 16. Starbucks gave their consumers a voice
  17. 17. Resulting in over 50,000 product ideas
  18. 18. One message before Social Media…
  19. 19. One message after Social Media…
  20. 20. The message is distributed across Social Media channels…
  21. 21. We have reach like never before…
  22. 22. We have reach like never before… …where businesses can embrace their customers.
  23. 23. How can a business implement a Social Media Strategy?
  24. 24. 1. Establish Goals
  25. 25. 1. 2. 3. 4. WRITE DOWN Specific business Goals and Objectives
  26. 26. Learn about your audience: Who/Where are they? What is their personality like? How/Where do they consume? How/Where do they engage?
  27. 27. 3. Build
  28. 28. Choose your channels wisely THE CONVERSATION PRISM by Brian Solis & JESS3 (there are many!)!
  29. 29. Set Your Home Base Corporate site, Blog, ! Facebook Page, etc.!
  30. 30. Use Your Channels
  31. 31. Use Your Channels to Engage and" Drive Traffic
  32. 32. 4. Engage
  33. 33. 4. Engage BUT HOW?
  34. 34. Ask Questions Make  sure  you   comment  on   today’s  blog  post  to   win  two  free   8ckets!    
  35. 35. Ask Questions Check  out  our  latest   installment  in  our  educa8onal   video  series  and  give  us  your   thoughts!  Bit.ly/xIf0   Make  sure  you   comment  on   today’s  blog  post  to   win  two  free   8ckets!    
  36. 36. Ask Questions What  are  your   thoughts  on  our   newest  product?   Likes/Dislikes?   Check  out  our  latest   installment  in  our  educa8onal   video  series  and  give  us  your   thoughts!  Bit.ly/xIf0   Make  sure  you   comment  on   today’s  blog  post  to   win  two  free   8ckets!    
  37. 37. Ask Questions What  are  your   thoughts  on  our   newest  product?   Likes/Dislikes?   @Amanda_W  –   Thanks  for  reaching   out!    How  can  we   help  you  today?   Check  out  our  latest   installment  in  our  educa8onal   video  series  and  give  us  your   thoughts!  Bit.ly/xIf0   Make  sure  you   comment  on   today’s  blog  post  to   win  two  free   8ckets!    
  38. 38. Choose the right team to engage
  39. 39. Choose the right team to engage Passion is a must!!
  40. 40. Participate
  41. 41. Participate (Get your hands dirty)!
  42. 42. Timeliness and" Frequency
  43. 43. Create a solid! content plan and stick with it! Timeliness and" Frequency
  44. 44. Transparency
  45. 45. Transparency Let your customers in to show your humanity!
  46. 46. Connect
  47. 47. Connect Be the conduit between your audience and valuable content ! and resources!
  48. 48. Relevance
  49. 49. Relevance Before you link to content, make sure it is relevant and adds value to your audience!
  50. 50. Connect Be the conduit between your audience and valuable, relevant content and resources! …and NEVER SPAM!
  51. 51. 5. Analyze & Optimize COURTESY OF SWIXHQ.COM
  52. 52. Social Media Channels Blogging Facebook Twitter (… just a few)
  53. 53. X 500,000,000+ Active Worldwide Users SOURCE: FACEBOOK.COM/PRESS/INFO.PHP?STATISTICS – SEPTEMBER 2010
  54. 54. 45,000,000,000 Pieces of content shared per month SOURCE: FACEBOOK.COM/PRESS/INFO.PHP?STATISTICS – SEPTEMBER 2010
  55. 55. 1,500,000 Local businesses with active Facebook pages SOURCE: INSIDEFACEBOOK.COM – FEBRUARY 2010
  56. 56. 5,300,000,000 Creating more than fans SOURCE: INSIDEFACEBOOK.COM – FEBRUARY 2010
  57. 57. Coca-Cola Fan Page – 14,000,000+ fans
  58. 58. 156,000,000+ " registered users SOURCE: TWEETREPORTS.COM – AUGUST 2010
  59. 59. 5.4 Billion+ updates per month SOURCE: TWEETREPORTS.COM – AUGUST 2010
  60. 60. 31% of users" follow a brand SOURCE: TWEETREPORTS.COM – AUGUST 2010
  61. 61. 7,800,000+ brand recommendations per month SOURCE: TWEETREPORTS.COM – AUGUST 2010
  62. 62. September 2010: 144,200,000 viewers SOURCE: COMSCORE.COM – OCTOBER 2010
  63. 63. Users: 100+ videos per viewer SOURCE: COMSCORE.COM – JUNE 2010
  64. 64. Most Searched: Google #1, YouTube #2
  65. 65. Social Media Tools and Applications
  66. 66. Update TweetDeck Co-Tweet Seesmic Hootsuite TwitterFeed Disqus IntenseDebate FriendFeed Ping.FM
  67. 67. Update RSS TweetDeck Co-Tweet Seesmic Hootsuite TwitterFeed Disqus IntenseDebate FriendFeed Ping.FM Alltop AddThis MuckRack Tweetake
  68. 68. Update RSS Listen & Connect TweetDeck Co-Tweet Seesmic Hootsuite TwitterFeed Disqus IntenseDebate FriendFeed Ping.FM Alltop AddThis MuckRack Tweetake Monittor TweetGrid Mr. Tweet Twitter Karma Refollow Twellow Wefollow
  69. 69. Update RSS Listen & Connect Image Tube Mogul Ustream JustinTV Twitcam Blip.TV Twitpic TweetDeck Co-Tweet Seesmic Hootsuite TwitterFeed Disqus IntenseDebate FriendFeed Ping.FM Alltop AddThis MuckRack Tweetake Monittor TweetGrid Mr. Tweet Twitter Karma Refollow Twellow Wefollow
  70. 70. Social Media Measurement
  71. 71. Reach Frequency and Traffic Influence Conversations and Transactions Sustainability Sentiment You can measure:
  72. 72. Alexa Blogpulse Compete InsideFacebook Quantcast Social Mention Technorati Twittermeter YouTube " Insight With tools like:
  73. 73. “Realize that the social media success equation isn’t big moves on the chess board, it’s little moves made " every day that eventually " add up to a major shift.” - Jay Baer
  74. 74. Thank You! please vote it up by clicking below! If you liked it,
  75. 75. Social Media for Business
  76. 76. Vintage  Computer  image  courtesy  of  Sunfox  on  Flickr   →   h#p://www.flickr.com/photos/sunfox/4260782551   Pink  Dell  image  courtesy  of  Pink  Sherbert  Photography  on  Flickr   →   h#p://www.flickr.com/photos/40645538@N00/1482848501/   Reaching  Hand  image  courtesy  of  Ivan  Cabera  on  Flickr   →   h#p://www.flickr.com/photos/gatobito/2632268048   All  logos  or  brand  references  are  copyright  of  their  respec8ve  owners   Hand  in  Hand  image  courtesy  of  mcdarius  on  Flickr   →         h#p://www.flickr.com/photos/mcdarius/4718225577   Old  Paper  Texture  image  courtesy  of  ImageAbstrac8on  on  Flickr   →   h#p://www.flickr.com/photos/45678931@N05/4246976601/   Listen  image  courtesy  of  b-­‐learn  on  Flickr   →   h#p://www.flickr.com/photos/12445603@N00/27034367/   Audience  image  courtesy  of  Today  is  a  Good  Day  on  Flickr   →   h#p://www.flickr.com/photos/40055757@N00/3668051585/   Engage  image  courtesy  of  greekadman  on  Flickr   →   h#p://www.flickr.com/photos/99037763@N00/2314463032/   Child  Ea8ng  image  courtesy  of  Mait  Juriado  on  Flickr   →   h#p://www.flickr.com/photos/40326422@N00/4286069709/   Glass  BoWle  image  courtesy  of  jk+too  on  Flickr   →   h#p://www.flickr.com/photos/11851864@N06/3661974157/   Concept  and  content  developed  by  M80  (m80im.com)  and  Jon  Thomas  
  77. 77. Designed by www.presentationadvisors.com
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