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Remarketing
Remarketing
Remarketing
Remarketing
Remarketing
Remarketing
Remarketing
Remarketing
Remarketing
Remarketing
Remarketing
Remarketing
Remarketing
Remarketing
Remarketing
Remarketing
Remarketing
Remarketing
Remarketing
Remarketing
Remarketing
Remarketing
Remarketing
Remarketing
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Remarketing

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  • 1. RemarketingVlastimír Havlíček
  • 2. Co se dozvíte?• Co to je PPC?• Co to je remarketing?• Proč remarketing?• Kde se dělá remarketing? 2
  • 3. PayPerClick 3
  • 4. 4
  • 5. 5
  • 6. „Všichni vidí všechno.“ Sklik, Adwords, eTarget, mClick atp. 6
  • 7. Re-Marketing 7
  • 8. 8
  • 9. Proč? …cílení, cílení, cílení 9
  • 10. Proto: +166 % …prachy, prachy, prachy 10
  • 11. Na koho mířit? 11
  • 12. Všichni návštěvníci branding 12
  • 13. Kategorizace návštěvníků každý web používá kategorie 13
  • 14. Upselling CrosselingOpakované nákupy 14
  • 15. Jak propagovat? 15
  • 16. 3 měsíce po nákupu ukážeme banner 16
  • 17. …testuje se 17
  • 18. 18
  • 19. Google Adwords Facebook Ad Exchange 19
  • 20. 20
  • 21. …a dál? 21
  • 22. AT&T 22
  • 23. Co jste se dozvěděli?• Co to je PPC.• Co to je remarketing.• Proč remarketing.• Kde se dělá remarketing. 23
  • 24. Ptejte se… 24

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