SlideShare a Scribd company logo
1 of 5
Download to read offline
The Art of War by Sun Tzu
It is evident that The Art of War was used to help generals win wars, but this prose is also used today to help
business owners succeed in the dog-eat-dog world of business.
Equate each set of epigrams to the world of business. In other words, give examples or scenarios where each set
of epigrams can be used in the business world?
Chapter 1 - Laying Plans
1. Understanding the Art of War is of vital importance to the State.
In the business
world, this can
be used by...
2. The art of war, then, is governed by five constant factors, to be taken into account in one's
deliberations, when seeking to determine the conditions obtaining in the field.
1) Moral Law - Which of the two sovereigns is imbued with the Moral Law?
2) Heaven - Which of the two generals has the most ability?
3) Earth - With whom lie the advantages derived from the terrain?
4) The Commander - On which side is discipline most rigorously enforced?
5) Method and Discipline - Which army is stronger?
- On which side are officers and men more highly trained?
- In which army is there the greater constancy both in reward
and punishment.
In the business
world, this can
be used by...
EXAMPLE:
CHAPTER 9 - THE NINE SITUATIONS
19 - Rapidity is the essence of war: take advantage of the enemy's unreadiness
In the business
world, this can
be used by...
Print Form
The Art of War is important for a business man to understand.
In business, it is important to move when you have an idea and not wait and procrastinate. If
you know another company is trying to release the same product, but is procrastinating, it is
important to act first and steal the majority of the consumers.
Chapter 2 - Waging War
16-17 - In order to kill the enemy, our men must be roused with anger; that there may be advantage from
defeating the enemy, they must have their rewards. Therefore in chariot fighting, when ten or more chariots have
been taken, those should be rewarded who took the first. Our own flags should be substituted for those of the
enemy, and the chariots mingled and used in conjunction with ours. The captured soldiers should be kindly
treated and kept.
18-20 - All warfare is based on deception. Hence, when able to attack, we seem unable. When
using our forces, we must seem inactive. When we near. we must make the enemy believe we
are far away. Hold out baits to entice the enemy, Feign disorder, and crush him.
In the business
world, this can
be used by...
In the business
world, this can
be used by...
Chapter 3 - Attack by Stratagem
1-2 - Sun Tzu said: In the practical art of war, the best thing of all is to take the enemy's country whole and in tact;
to shatter and destroy it is not so good. Hence to fight and conquer in all your battles is not supreme excellence;
supreme excellence consists in breaking the enemy's resistance without fighting.
In the business
world, this can
be used by...
When releasing a new product the business manager should keep it to themselves and even
possibley
In business do not completely destroy a competitors company. Instead have them stay alive
that way you can use their ideas and their resources.
Chapter 4 - Tactical Dispositions
2 - To secure ourselves against defeat lies in our own hands, but the opportunity of defeating the enemy is
provided by the enemy himself.
In the business
world, this can
be used by...
Chapter 5 - Energy
7-10 - There are not more than five musical notes, yet in combination of these five give rise to more melodies
than can ever be heard. There are not more than five primary colors (blue, yellow, red, white, and black), yet in
combination they produce more hues than can ever be seen. There are no more than five cardinal tastes (sour,
acrid, salt, sweet, bitter), yet combinations of them yield more flavors than can ever be tasted.
In battle, there are not more than two methods of attack -- the direct and the indirect; yet these two in
combination give rise to an endless series of maneuvers.
In the business
world, this can
be used by...
Chapter 6 - Weak Points and Strong
1 - Whoever is first in the field and awaits the coming of the enemy will be fresh for the fight; whoever is second
in the field and has to hasten to battle will arrive exhausted.
In the business
world, this can
be used by...
28 - Do not repeat the tactics which have gained you one victory, but let your methods be regulated by the
infinite variety of circumstances.
In the business
world, this can
be used by...
31-33 - Water shapes its course according to the nature of the ground over which it flows. Therefore, just as water
retains no constant shape, so in warfare there are no constant conditions. He who can modify his tactics in
relation to his opponent and thereby succeed in winning, may be called a Heaven-born captain.
In the business
world, this can
be used by...
In business you should see what
Chapter 7 - Maneuvering
13 - We are not fit to lead an army on the march unless we are familiar with the face of the country -- its
mountains and forests, its pitfalls and precipices, its marshes and swamps.
In the business
world, this can
be used by...
26 - In night-fighting, make much use of signal-fires and drums, and in fighting by day, of flags and banners, as a
means of influencing the ears and eyes of your army.
In the business
world, this can
be used by...
Chapter 8 - Variation in Tactics
12 - There are five dangerous faults which may affect a general:
1) Recklessness, which leads to destruction;
2) Cowardice, which leads to capture
3) A Hasty Temper, which can provoked by insults;
4) A Delicacy of Honor, which is sensitive to shame;
5) Over-Solicitude for his men, which exposes him to worry and trouble
In the business
world, this can
be used by...
Chapter 9 - Army on the March
29-33 - When the soldiers stand leaning on their spears, they are faint from want of food. If those who are sent to
draw water begin by drinking themselves, the army is suffering from thirst. If the enemy sees an advantage to be
gained and makes no effort to secure it, the soldiers are exhausted. If there is a disturbance in the camp, the
general's authority is weak. If the banners and flags are shifted about, sedition is afoot.
In the business
world, this can
be used by...
Chapter 10 - Terrain
23 - If fighting is sure to result in victory, then you must fight, even though the ruler forbid it. If fighting will not
result in victory, then you must not fight even at the ruler's bidding.
In the business
world, this can
be used by...
25-26 - Regard your soldiers as your children, and they will follow you into the deepest forests and stand by you
even unto death.
However, if you are indulgent and kind-hearted, but unable to enforce your commands and incapable of quelling
disorder, your soldiers will be like spoiled children; they are useless for any practical purpose.
In the business
world, this can
be used by...
Chapter 11- The Nine Situations
18 - When asked how to deal with an enemy in order and on the point of marching to an attack, I say: "Begin by
seizing something which your opponent holds dear; then he will be amenable to your will."
In the business
world, this can
be used by...
Chapter 12- Attack by Fire
21-22 - A kingdom that has once been destroyed can never come again into being; nor can the dead ever be
brought back to life. Hence, the good general is full of caution. This is the way to stay at peace and keep an army
in tact.
In the business
world, this can
be used by...
Chapter 13 - The Use of Spies
3-8 - One who acts without foreknowledge is a wise and good general. This foreknowledge must come from other
men. Hence, the use of spies. When spies are all at work, it is the sovereign's most precious faculty.
In the business
world, this can
be used by...
Business mangers should use spies. They should have someone working on the compeditors
team and giving them the inside information.

More Related Content

What's hot

What's hot (11)

Art Of War
Art Of WarArt Of War
Art Of War
 
Art%20 Of%20 War%20 Study
Art%20 Of%20 War%20 StudyArt%20 Of%20 War%20 Study
Art%20 Of%20 War%20 Study
 
Art Of War
Art Of WarArt Of War
Art Of War
 
Art Of War
Art Of WarArt Of War
Art Of War
 
Art%20 Of%20 War%20 Study
Art%20 Of%20 War%20 StudyArt%20 Of%20 War%20 Study
Art%20 Of%20 War%20 Study
 
Art Of War
Art Of WarArt Of War
Art Of War
 
Art Of War
Art Of WarArt Of War
Art Of War
 
Art Of War
Art Of WarArt Of War
Art Of War
 
Art Of War
Art Of WarArt Of War
Art Of War
 
Sun Tzu - The Art of War
Sun Tzu - The Art of WarSun Tzu - The Art of War
Sun Tzu - The Art of War
 
The art of war
The art of warThe art of war
The art of war
 

Viewers also liked

Vm Artikel Ipam
Vm Artikel IpamVm Artikel Ipam
Vm Artikel Ipamwesselink
 
Art Of War Quotes
Art Of War QuotesArt Of War Quotes
Art Of War QuotesVazquezey
 
Art Of War Quotes
Art Of War QuotesArt Of War Quotes
Art Of War QuotesVazquezey
 
Boston SIM Wikipedia 2010
Boston SIM Wikipedia 2010Boston SIM Wikipedia 2010
Boston SIM Wikipedia 2010kmmore
 
Social Networking 101
Social Networking 101Social Networking 101
Social Networking 101kmmore
 
Partnership Program Towards Sustainable Tuna
Partnership Program Towards Sustainable TunaPartnership Program Towards Sustainable Tuna
Partnership Program Towards Sustainable TunaRendy Bee
 
Che fantastica storia è la vita!
Che fantastica storia è la vita!Che fantastica storia è la vita!
Che fantastica storia è la vita!yrem91
 
Power point template
Power point templatePower point template
Power point templateanh135
 
Impact of War & Terrorism on Economy
Impact of War & Terrorism on EconomyImpact of War & Terrorism on Economy
Impact of War & Terrorism on EconomyMiraj Rajput
 
Consumer Preferences Towards Branded Sports Shoes
Consumer Preferences Towards Branded Sports ShoesConsumer Preferences Towards Branded Sports Shoes
Consumer Preferences Towards Branded Sports ShoesMiraj Rajput
 

Viewers also liked (16)

Thingy 14
Thingy 14Thingy 14
Thingy 14
 
Rainforest
RainforestRainforest
Rainforest
 
Vm Artikel Ipam
Vm Artikel IpamVm Artikel Ipam
Vm Artikel Ipam
 
analects2
analects2analects2
analects2
 
Art Of War Quotes
Art Of War QuotesArt Of War Quotes
Art Of War Quotes
 
Diseases
DiseasesDiseases
Diseases
 
Art Of War Quotes
Art Of War QuotesArt Of War Quotes
Art Of War Quotes
 
Boston SIM Wikipedia 2010
Boston SIM Wikipedia 2010Boston SIM Wikipedia 2010
Boston SIM Wikipedia 2010
 
Social Networking 101
Social Networking 101Social Networking 101
Social Networking 101
 
Thingy 14
Thingy 14Thingy 14
Thingy 14
 
Partnership Program Towards Sustainable Tuna
Partnership Program Towards Sustainable TunaPartnership Program Towards Sustainable Tuna
Partnership Program Towards Sustainable Tuna
 
Diseases
DiseasesDiseases
Diseases
 
Che fantastica storia è la vita!
Che fantastica storia è la vita!Che fantastica storia è la vita!
Che fantastica storia è la vita!
 
Power point template
Power point templatePower point template
Power point template
 
Impact of War & Terrorism on Economy
Impact of War & Terrorism on EconomyImpact of War & Terrorism on Economy
Impact of War & Terrorism on Economy
 
Consumer Preferences Towards Branded Sports Shoes
Consumer Preferences Towards Branded Sports ShoesConsumer Preferences Towards Branded Sports Shoes
Consumer Preferences Towards Branded Sports Shoes
 

Similar to Art Of War (18)

Art Of War
Art Of WarArt Of War
Art Of War
 
Art Of War Study
Art Of War StudyArt Of War Study
Art Of War Study
 
Art Of War Sheet
Art Of War SheetArt Of War Sheet
Art Of War Sheet
 
He art of war
He art of warHe art of war
He art of war
 
Art of war san tzu
Art of war  san tzuArt of war  san tzu
Art of war san tzu
 
The_Art_Of_War.pdf
The_Art_Of_War.pdfThe_Art_Of_War.pdf
The_Art_Of_War.pdf
 
The Art of War
The Art of WarThe Art of War
The Art of War
 
The art of war
The art of warThe art of war
The art of war
 
Stratelogue September 2016
Stratelogue September 2016Stratelogue September 2016
Stratelogue September 2016
 
The Art of Waging Business War
The Art of Waging Business WarThe Art of Waging Business War
The Art of Waging Business War
 
The art of_war
The art of_warThe art of_war
The art of_war
 
(Cathedral Classics) Sun Tzu - Art Of War-Aziloth Books (2010).pdf
(Cathedral Classics) Sun Tzu - Art Of War-Aziloth Books (2010).pdf(Cathedral Classics) Sun Tzu - Art Of War-Aziloth Books (2010).pdf
(Cathedral Classics) Sun Tzu - Art Of War-Aziloth Books (2010).pdf
 
Sun tzu art of war
Sun tzu   art of warSun tzu   art of war
Sun tzu art of war
 
Art of War
Art of WarArt of War
Art of War
 
Sun Tzu Art Of War
Sun Tzu Art Of WarSun Tzu Art Of War
Sun Tzu Art Of War
 
ART OF WAR.pdf
ART OF WAR.pdfART OF WAR.pdf
ART OF WAR.pdf
 
Art of war pdf
Art of war pdfArt of war pdf
Art of war pdf
 
Art%20of%20 war%20pdf
Art%20of%20 war%20pdfArt%20of%20 war%20pdf
Art%20of%20 war%20pdf
 

Recently uploaded

Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
Six Sigma Improvement Process: Transforming Processes, Elevating Performance
Six Sigma Improvement Process: Transforming Processes, Elevating PerformanceSix Sigma Improvement Process: Transforming Processes, Elevating Performance
Six Sigma Improvement Process: Transforming Processes, Elevating PerformanceOperational Excellence Consulting
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 
Entrepreneurship and individuals workshop
Entrepreneurship and individuals workshopEntrepreneurship and individuals workshop
Entrepreneurship and individuals workshopP&CO
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfSourav Sikder
 
Transform Your Kitchen Essential Tips for Renovations in Launceston
Transform Your Kitchen Essential Tips for Renovations in LauncestonTransform Your Kitchen Essential Tips for Renovations in Launceston
Transform Your Kitchen Essential Tips for Renovations in Launcestondjhbuildersau
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
Human Resource Management Chapter 9: Performance Management and Appraisal
Human Resource Management Chapter 9: Performance Management and AppraisalHuman Resource Management Chapter 9: Performance Management and Appraisal
Human Resource Management Chapter 9: Performance Management and Appraisalgomezdominic3
 

Recently uploaded (20)

Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
Six Sigma Improvement Process: Transforming Processes, Elevating Performance
Six Sigma Improvement Process: Transforming Processes, Elevating PerformanceSix Sigma Improvement Process: Transforming Processes, Elevating Performance
Six Sigma Improvement Process: Transforming Processes, Elevating Performance
 
Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
Sixth Sense Media Portfolio (Eng Ver) PDF
Sixth Sense Media Portfolio (Eng Ver) PDFSixth Sense Media Portfolio (Eng Ver) PDF
Sixth Sense Media Portfolio (Eng Ver) PDF
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 
Entrepreneurship and individuals workshop
Entrepreneurship and individuals workshopEntrepreneurship and individuals workshop
Entrepreneurship and individuals workshop
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
 
Transform Your Kitchen Essential Tips for Renovations in Launceston
Transform Your Kitchen Essential Tips for Renovations in LauncestonTransform Your Kitchen Essential Tips for Renovations in Launceston
Transform Your Kitchen Essential Tips for Renovations in Launceston
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
Human Resource Management Chapter 9: Performance Management and Appraisal
Human Resource Management Chapter 9: Performance Management and AppraisalHuman Resource Management Chapter 9: Performance Management and Appraisal
Human Resource Management Chapter 9: Performance Management and Appraisal
 

Art Of War

  • 1. The Art of War by Sun Tzu It is evident that The Art of War was used to help generals win wars, but this prose is also used today to help business owners succeed in the dog-eat-dog world of business. Equate each set of epigrams to the world of business. In other words, give examples or scenarios where each set of epigrams can be used in the business world? Chapter 1 - Laying Plans 1. Understanding the Art of War is of vital importance to the State. In the business world, this can be used by... 2. The art of war, then, is governed by five constant factors, to be taken into account in one's deliberations, when seeking to determine the conditions obtaining in the field. 1) Moral Law - Which of the two sovereigns is imbued with the Moral Law? 2) Heaven - Which of the two generals has the most ability? 3) Earth - With whom lie the advantages derived from the terrain? 4) The Commander - On which side is discipline most rigorously enforced? 5) Method and Discipline - Which army is stronger? - On which side are officers and men more highly trained? - In which army is there the greater constancy both in reward and punishment. In the business world, this can be used by... EXAMPLE: CHAPTER 9 - THE NINE SITUATIONS 19 - Rapidity is the essence of war: take advantage of the enemy's unreadiness In the business world, this can be used by... Print Form The Art of War is important for a business man to understand. In business, it is important to move when you have an idea and not wait and procrastinate. If you know another company is trying to release the same product, but is procrastinating, it is important to act first and steal the majority of the consumers.
  • 2. Chapter 2 - Waging War 16-17 - In order to kill the enemy, our men must be roused with anger; that there may be advantage from defeating the enemy, they must have their rewards. Therefore in chariot fighting, when ten or more chariots have been taken, those should be rewarded who took the first. Our own flags should be substituted for those of the enemy, and the chariots mingled and used in conjunction with ours. The captured soldiers should be kindly treated and kept. 18-20 - All warfare is based on deception. Hence, when able to attack, we seem unable. When using our forces, we must seem inactive. When we near. we must make the enemy believe we are far away. Hold out baits to entice the enemy, Feign disorder, and crush him. In the business world, this can be used by... In the business world, this can be used by... Chapter 3 - Attack by Stratagem 1-2 - Sun Tzu said: In the practical art of war, the best thing of all is to take the enemy's country whole and in tact; to shatter and destroy it is not so good. Hence to fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy's resistance without fighting. In the business world, this can be used by... When releasing a new product the business manager should keep it to themselves and even possibley In business do not completely destroy a competitors company. Instead have them stay alive that way you can use their ideas and their resources.
  • 3. Chapter 4 - Tactical Dispositions 2 - To secure ourselves against defeat lies in our own hands, but the opportunity of defeating the enemy is provided by the enemy himself. In the business world, this can be used by... Chapter 5 - Energy 7-10 - There are not more than five musical notes, yet in combination of these five give rise to more melodies than can ever be heard. There are not more than five primary colors (blue, yellow, red, white, and black), yet in combination they produce more hues than can ever be seen. There are no more than five cardinal tastes (sour, acrid, salt, sweet, bitter), yet combinations of them yield more flavors than can ever be tasted. In battle, there are not more than two methods of attack -- the direct and the indirect; yet these two in combination give rise to an endless series of maneuvers. In the business world, this can be used by... Chapter 6 - Weak Points and Strong 1 - Whoever is first in the field and awaits the coming of the enemy will be fresh for the fight; whoever is second in the field and has to hasten to battle will arrive exhausted. In the business world, this can be used by... 28 - Do not repeat the tactics which have gained you one victory, but let your methods be regulated by the infinite variety of circumstances. In the business world, this can be used by... 31-33 - Water shapes its course according to the nature of the ground over which it flows. Therefore, just as water retains no constant shape, so in warfare there are no constant conditions. He who can modify his tactics in relation to his opponent and thereby succeed in winning, may be called a Heaven-born captain. In the business world, this can be used by... In business you should see what
  • 4. Chapter 7 - Maneuvering 13 - We are not fit to lead an army on the march unless we are familiar with the face of the country -- its mountains and forests, its pitfalls and precipices, its marshes and swamps. In the business world, this can be used by... 26 - In night-fighting, make much use of signal-fires and drums, and in fighting by day, of flags and banners, as a means of influencing the ears and eyes of your army. In the business world, this can be used by... Chapter 8 - Variation in Tactics 12 - There are five dangerous faults which may affect a general: 1) Recklessness, which leads to destruction; 2) Cowardice, which leads to capture 3) A Hasty Temper, which can provoked by insults; 4) A Delicacy of Honor, which is sensitive to shame; 5) Over-Solicitude for his men, which exposes him to worry and trouble In the business world, this can be used by... Chapter 9 - Army on the March 29-33 - When the soldiers stand leaning on their spears, they are faint from want of food. If those who are sent to draw water begin by drinking themselves, the army is suffering from thirst. If the enemy sees an advantage to be gained and makes no effort to secure it, the soldiers are exhausted. If there is a disturbance in the camp, the general's authority is weak. If the banners and flags are shifted about, sedition is afoot. In the business world, this can be used by...
  • 5. Chapter 10 - Terrain 23 - If fighting is sure to result in victory, then you must fight, even though the ruler forbid it. If fighting will not result in victory, then you must not fight even at the ruler's bidding. In the business world, this can be used by... 25-26 - Regard your soldiers as your children, and they will follow you into the deepest forests and stand by you even unto death. However, if you are indulgent and kind-hearted, but unable to enforce your commands and incapable of quelling disorder, your soldiers will be like spoiled children; they are useless for any practical purpose. In the business world, this can be used by... Chapter 11- The Nine Situations 18 - When asked how to deal with an enemy in order and on the point of marching to an attack, I say: "Begin by seizing something which your opponent holds dear; then he will be amenable to your will." In the business world, this can be used by... Chapter 12- Attack by Fire 21-22 - A kingdom that has once been destroyed can never come again into being; nor can the dead ever be brought back to life. Hence, the good general is full of caution. This is the way to stay at peace and keep an army in tact. In the business world, this can be used by... Chapter 13 - The Use of Spies 3-8 - One who acts without foreknowledge is a wise and good general. This foreknowledge must come from other men. Hence, the use of spies. When spies are all at work, it is the sovereign's most precious faculty. In the business world, this can be used by... Business mangers should use spies. They should have someone working on the compeditors team and giving them the inside information.