Social + Gamification:Better User Experience, BetterEngagement, Better Data
Gigya’s Mission Gigya’s mission is to socialize the rest of the web.Proprietary & Confidential   2
Gigya: Social Infrastructure for Business Gigya provides websites and apps with a complete social infrastructure.       So...
Gigya Supports 1 Billion Unique Users Per Month                             Gigya’s platform is trusted by 43% of the top ...
Social Increases Traffic, Page Views, and Revenue              Gigya Implementations 2011     5X more likely to           ...
Foursquare – Users Want to Compete with FriendsProprietary & Confidential   6
Zynga – Users Want to Compete with FriendsProprietary & Confidential   7
People are Bringing Their “Real” Identity OnlineProprietary & Confidential    8
Gamification Should be Social From the Ground UpProprietary & Confidential   9
Allow Competition within a User’s Social GraphProprietary & Confidential   10
Reward for Actions that Add Value to Your BusinessProprietary & Confidential   11
Create Feedback Loops that Encourage User BehaviorsProprietary & Confidential   12
Value Runs Both WaysProprietary & Confidential   13
Insight on User BehaviorsProprietary & Confidential   14
Example Use Case – Email MarketingProfile InformationName: Stephanie SEmail: email@gmail.comGender: FemaleBirthday: 08/18/...
Port Data Into Marketing PlatformsProprietary & Confidential   16
Thank You                                 Victor White                                 Email: victor@gigya.com            ...
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"Social + Gamification: Better User Experience, Better Engagement, Better Data" by Victor White

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"Social + Gamification: Better User Experience, Better Engagement, Better Data" by Victor White, Senior Marketing Manager, Gigya.com

(Boardroom A)

Gamification works best when users can compete with their friends. As businesses look to gamify their web properties, ensuring that social rewards are tied to to users' social graphs is paramount to building sustained engagement. By seamlessly tying gamification with users' social identities, business can build a better user experience, leverage incredible customer insights, and drive valuable user behavior.

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"Social + Gamification: Better User Experience, Better Engagement, Better Data" by Victor White

  1. 1. Social + Gamification:Better User Experience, BetterEngagement, Better Data
  2. 2. Gigya’s Mission Gigya’s mission is to socialize the rest of the web.Proprietary & Confidential 2
  3. 3. Gigya: Social Infrastructure for Business Gigya provides websites and apps with a complete social infrastructure. Social Identity Social Social Management Plugins Gamification Drive registrations & Increase user Reward users and gain user insights engagement build loyaltyProprietary & Confidential 3
  4. 4. Gigya Supports 1 Billion Unique Users Per Month Gigya’s platform is trusted by 43% of the top 100 U.S. web properties according to comScore.Proprietary & Confidential 4
  5. 5. Social Increases Traffic, Page Views, and Revenue Gigya Implementations 2011 5X more likely to 2X increase in social 2-5 new visitors for 90% increase in 40% increase in make a purchase with referral traffic content shared to articles read from registrations with Social Login social networks socially referred users Social LoginProprietary & Confidential 5
  6. 6. Foursquare – Users Want to Compete with FriendsProprietary & Confidential 6
  7. 7. Zynga – Users Want to Compete with FriendsProprietary & Confidential 7
  8. 8. People are Bringing Their “Real” Identity OnlineProprietary & Confidential 8
  9. 9. Gamification Should be Social From the Ground UpProprietary & Confidential 9
  10. 10. Allow Competition within a User’s Social GraphProprietary & Confidential 10
  11. 11. Reward for Actions that Add Value to Your BusinessProprietary & Confidential 11
  12. 12. Create Feedback Loops that Encourage User BehaviorsProprietary & Confidential 12
  13. 13. Value Runs Both WaysProprietary & Confidential 13
  14. 14. Insight on User BehaviorsProprietary & Confidential 14
  15. 15. Example Use Case – Email MarketingProfile InformationName: Stephanie SEmail: email@gmail.comGender: FemaleBirthday: 08/18/83Location: New York, NYEducation: Stanford GraduateInterest GraphInterests: marathons, surf trips, web design, music festivalsActivities: running, surfing, soccer, camping, kayakingMusic: Run DMC, Black Eyed Peas, Foo Fighters, U2, Kanye WestMovies: Inception, The Shining, Jaws, Caddyshack, SevenTV Shows: Parks and Recreation, The League, The SoupBooks: Steve Jobs, Hunger Games, OutliersSocial Graph# of Friends: 222# of Followers: 4,256# of Connections: 500+AchievementsProprietary & Confidential 15
  16. 16. Port Data Into Marketing PlatformsProprietary & Confidential 16
  17. 17. Thank You Victor White Email: victor@gigya.com Twitter: @victorwhite Call us at: 650.353.7230 or email: sales@gigya.comProprietary & Confidential 17

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