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Cesar Castro DiscoveryCast Crowdsourcing case study
 

Cesar Castro DiscoveryCast Crowdsourcing case study

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    Cesar Castro DiscoveryCast Crowdsourcing case study Cesar Castro DiscoveryCast Crowdsourcing case study Presentation Transcript

    • Crowdsourcing Case Study Cesar Castro cesar@discoverycast.com Vator SparkGet Game: How to Gamify Your Startup 1 May 2012
    • Discussion Topics1 –DiscoveryCast Approach toCrowdsourcing Design 2 – Client Case Study 3 – Conclusion and Keys To Success
    • DiscoveryCast Design Event DrivenAnonymous Scenario DESIGN Driven IS CRUCIAL! Fixed Moderated Contribution 3
    • DiscoveryCast Platform 4
    • DiscoveryCast Platform Post Ideas Vote onIdeas Comment and amplify 5
    • DiscoveryCast Platform 6
    • DiscoveryCast Platform 7
    • Discussion Topics1 –DiscoveryCast Approach toCrowdsourcing Design 2 – Client Case Study 3 – Conclusion and Keys To Success
    • Ideas Needs Relevant Best 1-2-3? & Context Wants Feasible PracticesSet Objectives Generate Develop Deploy & Questions & Tag InsightsTOTAL TIME: 3 monthsCAN BE DONE IN AS LITTLE AS 6 WEEKS 10
    • Typical Event Schedule Sun Mon Tue Wed Thur Fri SatWEEK 1 16 17 18 19 20 21 Project KickoffWEEK 2 23 24 25 26 27 28WEEK 3 30 May 1 2 3 4 5WEEK 4 7 8 9 10 11 12 Event Start Event EndWEEK 5 14 15 16 17 18 19WEEK 6 21 22 23 24 25 26 Results Wrap-up 11
    • STEP 1 (of 4) Ideas Needs Relevant Best 1-2-3? & Context Wants Feasible PracticesSet Objectives Generate Develop Deploy & Questions & Tag InsightsDefine objectives for results of online event –IMPROVED CUSTOMER SERVICESelect audiences to invite – All business functions (sales, mktg, operations, etc) – Diversity in terms of geography and experience levelDevelop 4 strategic challenge questions 12
    • STEP 1 (of 4) 2 ELEMENTS: MOTIVATION & INCENTIVES300 150 117invited RSVP yes contributors
    • STEP 1 (of 4)Participants motivated by variety of benefits VISIBLE Commitment from top management Good for the organization Recognition as top contributor Invitation to post-event workshop at HQ Promise to follow through 14
    • STEP 2 (of 4) Ideas Needs Relevant Best 1-2-3? & Context Wants Feasible PracticesSet Objectives Generate Develop Deploy & Questions & Tag Insights •  2049 ideas •  5 days 15
    • Ideas 2100 Ideas 48 ClustersAverage contribution per participant: 17 ideas 24 Themes 8 Projects Actions 16
    • STEP 2 (of 4) Ideas Needs Relevant Best 1-2-3? & Context Wants Feasible PracticesSet Objectives Generate Develop Deploy & Questions & Tag Insights 17
    • Ideas2100 Ideas48 Clusters24 Themes8 Projects Actions 18
    • STEP 3 (of 4) Ideas Needs Relevant Best 1-2-3? & Context Wants Feasible PracticesSet Objectives Generate Develop Deploy & Questions & Tag Insights 19
    • Ideas2100 Ideas48 Clusters24 Themes8 Projects Actions 20
    • STEP 4 (of 4) Ideas Needs Relevant Best 1-2-3? & Context Wants Feasible PracticesSet Objectives Generate Develop Deploy & Questions & Tag InsightsDesignate someone to follow through – Present results at company meeting – Design program for implementationFollow through – Internal program for disseminating & tracking – Provide periodic updates – Recognize contributors and team members 21
    • Discussion Topics1 –DiscoveryCast Approach toCrowdsourcing Design 2 – Client Case Study 3 – Conclusion and Keys To Success
    • Critical Success Factors1.  Internal Communication/Branding/Marketing (not just at the beginning , but throughout)2.  Well-designed process; short learning curve3.  Good questions, based on real challenges4.  Commitment from the very top5.  Active customer project team6.  Focus on actions 24
    • Crowdsourcing Case Study Cesar Castro cesar@discoverycast.com Vator SparkGet Game: How to Gamify Your Startup 1 May 2012