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Cesar Castro DiscoveryCast Crowdsourcing case study
Cesar Castro DiscoveryCast Crowdsourcing case study
Cesar Castro DiscoveryCast Crowdsourcing case study
Cesar Castro DiscoveryCast Crowdsourcing case study
Cesar Castro DiscoveryCast Crowdsourcing case study
Cesar Castro DiscoveryCast Crowdsourcing case study
Cesar Castro DiscoveryCast Crowdsourcing case study
Cesar Castro DiscoveryCast Crowdsourcing case study
Cesar Castro DiscoveryCast Crowdsourcing case study
Cesar Castro DiscoveryCast Crowdsourcing case study
Cesar Castro DiscoveryCast Crowdsourcing case study
Cesar Castro DiscoveryCast Crowdsourcing case study
Cesar Castro DiscoveryCast Crowdsourcing case study
Cesar Castro DiscoveryCast Crowdsourcing case study
Cesar Castro DiscoveryCast Crowdsourcing case study
Cesar Castro DiscoveryCast Crowdsourcing case study
Cesar Castro DiscoveryCast Crowdsourcing case study
Cesar Castro DiscoveryCast Crowdsourcing case study
Cesar Castro DiscoveryCast Crowdsourcing case study
Cesar Castro DiscoveryCast Crowdsourcing case study
Cesar Castro DiscoveryCast Crowdsourcing case study
Cesar Castro DiscoveryCast Crowdsourcing case study
Cesar Castro DiscoveryCast Crowdsourcing case study
Cesar Castro DiscoveryCast Crowdsourcing case study
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Cesar Castro DiscoveryCast Crowdsourcing case study

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  • 1. Crowdsourcing Case Study Cesar Castro cesar@discoverycast.com Vator SparkGet Game: How to Gamify Your Startup 1 May 2012
  • 2. Discussion Topics1 –DiscoveryCast Approach toCrowdsourcing Design 2 – Client Case Study 3 – Conclusion and Keys To Success
  • 3. DiscoveryCast Design Event DrivenAnonymous Scenario DESIGN Driven IS CRUCIAL! Fixed Moderated Contribution 3
  • 4. DiscoveryCast Platform 4
  • 5. DiscoveryCast Platform Post Ideas Vote onIdeas Comment and amplify 5
  • 6. DiscoveryCast Platform 6
  • 7. DiscoveryCast Platform 7
  • 8. Discussion Topics1 –DiscoveryCast Approach toCrowdsourcing Design 2 – Client Case Study 3 – Conclusion and Keys To Success
  • 9. Ideas Needs Relevant Best 1-2-3? & Context Wants Feasible PracticesSet Objectives Generate Develop Deploy & Questions & Tag InsightsTOTAL TIME: 3 monthsCAN BE DONE IN AS LITTLE AS 6 WEEKS 10
  • 10. Typical Event Schedule Sun Mon Tue Wed Thur Fri SatWEEK 1 16 17 18 19 20 21 Project KickoffWEEK 2 23 24 25 26 27 28WEEK 3 30 May 1 2 3 4 5WEEK 4 7 8 9 10 11 12 Event Start Event EndWEEK 5 14 15 16 17 18 19WEEK 6 21 22 23 24 25 26 Results Wrap-up 11
  • 11. STEP 1 (of 4) Ideas Needs Relevant Best 1-2-3? & Context Wants Feasible PracticesSet Objectives Generate Develop Deploy & Questions & Tag InsightsDefine objectives for results of online event –IMPROVED CUSTOMER SERVICESelect audiences to invite – All business functions (sales, mktg, operations, etc) – Diversity in terms of geography and experience levelDevelop 4 strategic challenge questions 12
  • 12. STEP 1 (of 4) 2 ELEMENTS: MOTIVATION & INCENTIVES300 150 117invited RSVP yes contributors
  • 13. STEP 1 (of 4)Participants motivated by variety of benefits VISIBLE Commitment from top management Good for the organization Recognition as top contributor Invitation to post-event workshop at HQ Promise to follow through 14
  • 14. STEP 2 (of 4) Ideas Needs Relevant Best 1-2-3? & Context Wants Feasible PracticesSet Objectives Generate Develop Deploy & Questions & Tag Insights •  2049 ideas •  5 days 15
  • 15. Ideas 2100 Ideas 48 ClustersAverage contribution per participant: 17 ideas 24 Themes 8 Projects Actions 16
  • 16. STEP 2 (of 4) Ideas Needs Relevant Best 1-2-3? & Context Wants Feasible PracticesSet Objectives Generate Develop Deploy & Questions & Tag Insights 17
  • 17. Ideas2100 Ideas48 Clusters24 Themes8 Projects Actions 18
  • 18. STEP 3 (of 4) Ideas Needs Relevant Best 1-2-3? & Context Wants Feasible PracticesSet Objectives Generate Develop Deploy & Questions & Tag Insights 19
  • 19. Ideas2100 Ideas48 Clusters24 Themes8 Projects Actions 20
  • 20. STEP 4 (of 4) Ideas Needs Relevant Best 1-2-3? & Context Wants Feasible PracticesSet Objectives Generate Develop Deploy & Questions & Tag InsightsDesignate someone to follow through – Present results at company meeting – Design program for implementationFollow through – Internal program for disseminating & tracking – Provide periodic updates – Recognize contributors and team members 21
  • 21. Discussion Topics1 –DiscoveryCast Approach toCrowdsourcing Design 2 – Client Case Study 3 – Conclusion and Keys To Success
  • 22. Critical Success Factors1.  Internal Communication/Branding/Marketing (not just at the beginning , but throughout)2.  Well-designed process; short learning curve3.  Good questions, based on real challenges4.  Commitment from the very top5.  Active customer project team6.  Focus on actions 24
  • 23. Crowdsourcing Case Study Cesar Castro cesar@discoverycast.com Vator SparkGet Game: How to Gamify Your Startup 1 May 2012

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