Crowdsourcing Case Study                        Cesar Castro            cesar@discoverycast.com                         Va...
Discussion Topics1 –DiscoveryCast Approach toCrowdsourcing Design   2 – Client Case Study       3 – Conclusion and Keys To...
DiscoveryCast Design               Event               DrivenAnonymous                       Scenario                DESIG...
DiscoveryCast Platform                         4
DiscoveryCast Platform                                   Post                                  Ideas Vote  onIdeas        ...
DiscoveryCast Platform                         6
DiscoveryCast Platform                         7
Discussion Topics1 –DiscoveryCast Approach toCrowdsourcing Design   2 – Client Case Study      3 – Conclusion and Keys To ...
Ideas                           Needs                                   Relevant                                          ...
Typical Event Schedule  Sun         Mon           Tue        Wed        Thur        Fri         SatWEEK 1   16            ...
STEP 1 (of 4)                  Ideas                           Needs                                   Relevant           ...
STEP 1 (of 4)                             2 ELEMENTS:                            MOTIVATION &                             ...
STEP 1 (of 4)Participants motivated by variety of benefits  VISIBLE Commitment from top management  Good for the organizat...
STEP 2 (of 4)                  Ideas                           Needs                                   Relevant           ...
Ideas               2100 Ideas               48 ClustersAverage contribution per participant: 17 ideas               24 Th...
STEP 2 (of 4)                  Ideas                           Needs                                   Relevant           ...
Ideas2100 Ideas48 Clusters24 Themes8 Projects    Actions                        18
STEP 3 (of 4)                  Ideas                           Needs                                   Relevant           ...
Ideas2100 Ideas48 Clusters24 Themes8 Projects    Actions                        20
STEP 4 (of 4)                  Ideas                           Needs                                   Relevant           ...
Discussion Topics1 –DiscoveryCast Approach toCrowdsourcing Design   2 – Client Case Study      3 – Conclusion and Keys To ...
Critical Success Factors1.  Internal Communication/Branding/Marketing    (not just at the beginning , but throughout)2.  W...
Crowdsourcing Case Study                        Cesar Castro            cesar@discoverycast.com                         Va...
Cesar Castro DiscoveryCast Crowdsourcing case study
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Cesar Castro DiscoveryCast Crowdsourcing case study

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Cesar Castro DiscoveryCast Crowdsourcing case study

  1. 1. Crowdsourcing Case Study Cesar Castro cesar@discoverycast.com Vator SparkGet Game: How to Gamify Your Startup 1 May 2012
  2. 2. Discussion Topics1 –DiscoveryCast Approach toCrowdsourcing Design 2 – Client Case Study 3 – Conclusion and Keys To Success
  3. 3. DiscoveryCast Design Event DrivenAnonymous Scenario DESIGN Driven IS CRUCIAL! Fixed Moderated Contribution 3
  4. 4. DiscoveryCast Platform 4
  5. 5. DiscoveryCast Platform Post Ideas Vote onIdeas Comment and amplify 5
  6. 6. DiscoveryCast Platform 6
  7. 7. DiscoveryCast Platform 7
  8. 8. Discussion Topics1 –DiscoveryCast Approach toCrowdsourcing Design 2 – Client Case Study 3 – Conclusion and Keys To Success
  9. 9. Ideas Needs Relevant Best 1-2-3? & Context Wants Feasible PracticesSet Objectives Generate Develop Deploy & Questions & Tag InsightsTOTAL TIME: 3 monthsCAN BE DONE IN AS LITTLE AS 6 WEEKS 10
  10. 10. Typical Event Schedule Sun Mon Tue Wed Thur Fri SatWEEK 1 16 17 18 19 20 21 Project KickoffWEEK 2 23 24 25 26 27 28WEEK 3 30 May 1 2 3 4 5WEEK 4 7 8 9 10 11 12 Event Start Event EndWEEK 5 14 15 16 17 18 19WEEK 6 21 22 23 24 25 26 Results Wrap-up 11
  11. 11. STEP 1 (of 4) Ideas Needs Relevant Best 1-2-3? & Context Wants Feasible PracticesSet Objectives Generate Develop Deploy & Questions & Tag InsightsDefine objectives for results of online event –IMPROVED CUSTOMER SERVICESelect audiences to invite – All business functions (sales, mktg, operations, etc) – Diversity in terms of geography and experience levelDevelop 4 strategic challenge questions 12
  12. 12. STEP 1 (of 4) 2 ELEMENTS: MOTIVATION & INCENTIVES300 150 117invited RSVP yes contributors
  13. 13. STEP 1 (of 4)Participants motivated by variety of benefits VISIBLE Commitment from top management Good for the organization Recognition as top contributor Invitation to post-event workshop at HQ Promise to follow through 14
  14. 14. STEP 2 (of 4) Ideas Needs Relevant Best 1-2-3? & Context Wants Feasible PracticesSet Objectives Generate Develop Deploy & Questions & Tag Insights •  2049 ideas •  5 days 15
  15. 15. Ideas 2100 Ideas 48 ClustersAverage contribution per participant: 17 ideas 24 Themes 8 Projects Actions 16
  16. 16. STEP 2 (of 4) Ideas Needs Relevant Best 1-2-3? & Context Wants Feasible PracticesSet Objectives Generate Develop Deploy & Questions & Tag Insights 17
  17. 17. Ideas2100 Ideas48 Clusters24 Themes8 Projects Actions 18
  18. 18. STEP 3 (of 4) Ideas Needs Relevant Best 1-2-3? & Context Wants Feasible PracticesSet Objectives Generate Develop Deploy & Questions & Tag Insights 19
  19. 19. Ideas2100 Ideas48 Clusters24 Themes8 Projects Actions 20
  20. 20. STEP 4 (of 4) Ideas Needs Relevant Best 1-2-3? & Context Wants Feasible PracticesSet Objectives Generate Develop Deploy & Questions & Tag InsightsDesignate someone to follow through – Present results at company meeting – Design program for implementationFollow through – Internal program for disseminating & tracking – Provide periodic updates – Recognize contributors and team members 21
  21. 21. Discussion Topics1 –DiscoveryCast Approach toCrowdsourcing Design 2 – Client Case Study 3 – Conclusion and Keys To Success
  22. 22. Critical Success Factors1.  Internal Communication/Branding/Marketing (not just at the beginning , but throughout)2.  Well-designed process; short learning curve3.  Good questions, based on real challenges4.  Commitment from the very top5.  Active customer project team6.  Focus on actions 24
  23. 23. Crowdsourcing Case Study Cesar Castro cesar@discoverycast.com Vator SparkGet Game: How to Gamify Your Startup 1 May 2012

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