Basic Pitching Guidelines

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Basic Pitching guidelines...

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Basic Pitching Guidelines

  1. 1. Pitch me baby ! Vassilis Nikolopoulos, PhD Entrepreneur 2.0ACT - 1/12/2012
  2. 2. Pitching is the life of anentrepreneur…ACT - 1/12/2012
  3. 3. What actually is a pitch ?Pitch is a brief overview of a product, service, person, group / organization or project and is often a part of a fundraising or marketing action or other program. Usually is an oral presentation using PPTACT - 1/12/2012
  4. 4. An elevator pitch is often used by an entrepreneur, pitching an idea to a venture capitalist or angel investor to receive funding Venture capitalists often judge the quality of an idea by the quality of its elevator pitchACT - 1/12/2012
  5. 5. Basic pitching guidelines - 1• Build a good story• Present your problem well• Show execution• Scale up the whole thing• Show community building• Differentiate a lot ! ACT - 1/12/2012
  6. 6. Basic pitching guidelines - 2• 10-15 slides max• Use a lot of graphs• Practice a lot using video• Have positive energy & passion• Always get prepared for hard questions• Don’t look at or read from your slides• Look always towards your investorsACT - 1/12/2012
  7. 7. Pitch Structure• Intro• Opportunity/Pain/Problem• Solution• Market• Competition• Sales and Go-to-Market• Business model/financials• Management Team• Funding request/contacts ACT - 1/12/2012
  8. 8. Slides content - 1• Value proposition• Market size• One sentence pitch• Awards• Presenter role• Emphasize on your prototype ACT - 1/12/2012
  9. 9. Slides content - 2• Build good bottom-up numbers• Good competitor analysis• Why you ? Secret sauce• Channels, community and awareness• Profitability, positive cash flow point• P$L and 3-5 years projections• Define your exit strategy ACT - 1/12/2012
  10. 10. Slides content - 3• Emphasize on Team• Present BoD and BoA• Justify your funding requirements• Present a solid plan• Pre-money evaluation if any…• What have you invested so far ? ACT - 1/12/2012
  11. 11. Investor’s view Worth 3 minutes (email, phone)? No Ignore Worth 30 minutes (phone, in person)? No Pass gracefully Worth 60-90 minutes (in person)? No Pass but stay In touch Worth 2nd mtg (in person)? No Serious due diligence Pass but be helpful ACT - 1/12/2012
  12. 12. Innovate to be saved... v.nikolopoulos@intelen.com http://gr.linkedin.com/in/vnikolop http://twitter.com/intelen http://www.intelen.com http://www.facebook.com/vassilis.nikolopoulosACT - 1/12/2012

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