Appsgeyser & Mobile China Confernce on App Marketing Strategy
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Appsgeyser & Mobile China Confernce on App Marketing Strategy

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A presentation from the Mobile China: App Planet China conference.

A presentation from the Mobile China: App Planet China conference.

From app idea to app sucess. marketing practices that will help your app to become successfull on different markets.

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  • Our App usages across the world: 51% US 22% Europe 11% LATAM 5% RUSSIA 9% China NOTE: South Korea is biggest within Others category (although relatively small population but almost 90% smartphones in Korea are android)

Appsgeyser & Mobile China Confernce on App Marketing Strategy Appsgeyser & Mobile China Confernce on App Marketing Strategy Presentation Transcript

  • From mobile apps to Startups: in China & USA
    • Current Snapshot of Android App Ecosystem in US, China, Japan and South Korea
    • Vasily Salomatov (@vsalomatov)
    • 70,000 apps
    • 9 mln app downloads
    • 120 countries making apps
    • 51% US 22% Europe 11% LATAM 5% RUSSIA 9% CHINA less than 1% South Korea
    About AppsGeyser
  • World Snapshot
    • US Continues to lead app creations
      • Top 5 Cities, NYC and LA
      • 60 of top 100 cities worldwide
    • Top 5 Countries
      • US
      • UK
      • India
      • Netherlands
      • Spain
    • App usage varies
      • US is the king
      • South Korea in top 5 countries
  • USA
    • USA Leads leads app creations
      • Top 5 Cities, NYC and LA
      • 60 of top 100 cities worldwide
    • Andorid is growing in US
    • Smartphone market penetration is high
    • Hard to be seen (app overloading)
    Lessons Learned USA: Appcrowding South Korea: App Usage China: Multiple markets Latam: Loyalty
  • USA
    • USA Leads in app creations
      • Top 5 Cities, NYC and LA
      • 60 of top 100 cities worldwide
    • Smartphone market penetration is high 41%
    • Hard to be discovered (appcrowding )
  • South Korea
    • One in top 5 countries by app downloads (< 1% of world population)
    • Smartphone penetration is very high 75% (Android mostly)
    • Source of forecasts for other markets
  • China
    • China is the biggest mobile market
    • Smartphone sales in China are projected to reach 150 mln
    • Local Andorid aspect (multiple app markets, local android ports)
  • From Idea to start: US
    • “ Casting a net” strategy
      • Launch web of related applications
      • Go multiple categories
      • Promote your key app within other apps
    • Use FREE apps more
    • Do not limit features - limit content
  • From Idea to start: South Korea
    • “ Fishing” strategy
      • Launch a sinlge app
      • Localized content
      • User education is important
    • You can sell your app
    Distimo : percentage of paid apps and average sales price
  • From Idea to start: China
    • “ Rice seeding” strategy
      • Multiple apps in multiple markets ( HiApk, GoApk e.t.c.)
      • See what is growing and iterate
    • Only FREE apps
    • App marketing is not only about placement
    • Focus on loyal usages, monetization will come
    • Vasily Salomatov - Co Founder appsgeyser.com
    • Twitter: @vsalomatov
    • 703 879 4809
    • [email_address]