Appsgeyser & Mobile China Confernce on App Marketing Strategy

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A presentation from the Mobile China: App Planet China conference.

From app idea to app sucess. marketing practices that will help your app to become successfull on different markets.

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  • Our App usages across the world: 51% US 22% Europe 11% LATAM 5% RUSSIA 9% China NOTE: South Korea is biggest within Others category (although relatively small population but almost 90% smartphones in Korea are android)
  • Appsgeyser & Mobile China Confernce on App Marketing Strategy

    1. 1. From mobile apps to Startups: in China & USA <ul><li>Current Snapshot of Android App Ecosystem in US, China, Japan and South Korea </li></ul><ul><li>Vasily Salomatov (@vsalomatov) </li></ul>
    2. 2. <ul><li>70,000 apps </li></ul><ul><li>9 mln app downloads </li></ul><ul><li>120 countries making apps </li></ul><ul><li>51% US 22% Europe 11% LATAM 5% RUSSIA 9% CHINA less than 1% South Korea </li></ul>About AppsGeyser
    3. 3. World Snapshot <ul><li>US Continues to lead app creations </li></ul><ul><ul><li>Top 5 Cities, NYC and LA </li></ul></ul><ul><ul><li>60 of top 100 cities worldwide </li></ul></ul><ul><li>Top 5 Countries </li></ul><ul><ul><li>US </li></ul></ul><ul><ul><li>UK </li></ul></ul><ul><ul><li>India </li></ul></ul><ul><ul><li>Netherlands </li></ul></ul><ul><ul><li>Spain </li></ul></ul><ul><li>App usage varies </li></ul><ul><ul><li>US is the king </li></ul></ul><ul><ul><li>South Korea in top 5 countries </li></ul></ul>
    4. 4. USA <ul><li>USA Leads leads app creations </li></ul><ul><ul><li>Top 5 Cities, NYC and LA </li></ul></ul><ul><ul><li>60 of top 100 cities worldwide </li></ul></ul><ul><li>Andorid is growing in US </li></ul><ul><li>Smartphone market penetration is high </li></ul><ul><li>Hard to be seen (app overloading) </li></ul>Lessons Learned USA: Appcrowding South Korea: App Usage China: Multiple markets Latam: Loyalty
    5. 5. USA <ul><li>USA Leads in app creations </li></ul><ul><ul><li>Top 5 Cities, NYC and LA </li></ul></ul><ul><ul><li>60 of top 100 cities worldwide </li></ul></ul><ul><li>Smartphone market penetration is high 41% </li></ul><ul><li>Hard to be discovered (appcrowding ) </li></ul>
    6. 6. South Korea <ul><li>One in top 5 countries by app downloads (< 1% of world population) </li></ul><ul><li>Smartphone penetration is very high 75% (Android mostly) </li></ul><ul><li>Source of forecasts for other markets </li></ul>
    7. 7. China <ul><li>China is the biggest mobile market </li></ul><ul><li>Smartphone sales in China are projected to reach 150 mln </li></ul><ul><li>Local Andorid aspect (multiple app markets, local android ports) </li></ul>
    8. 8. From Idea to start: US <ul><li>“ Casting a net” strategy </li></ul><ul><ul><li>Launch web of related applications </li></ul></ul><ul><ul><li>Go multiple categories </li></ul></ul><ul><ul><li>Promote your key app within other apps </li></ul></ul><ul><li>Use FREE apps more </li></ul><ul><li>Do not limit features - limit content </li></ul>
    9. 9. From Idea to start: South Korea <ul><li>“ Fishing” strategy </li></ul><ul><ul><li>Launch a sinlge app </li></ul></ul><ul><ul><li>Localized content </li></ul></ul><ul><ul><li>User education is important </li></ul></ul><ul><li>You can sell your app </li></ul>Distimo : percentage of paid apps and average sales price
    10. 10. From Idea to start: China <ul><li>“ Rice seeding” strategy </li></ul><ul><ul><li>Multiple apps in multiple markets ( HiApk, GoApk e.t.c.) </li></ul></ul><ul><ul><li>See what is growing and iterate </li></ul></ul><ul><li>Only FREE apps </li></ul><ul><li>App marketing is not only about placement </li></ul><ul><li>Focus on loyal usages, monetization will come </li></ul>
    11. 11. <ul><li>Vasily Salomatov - Co Founder appsgeyser.com </li></ul><ul><li>Twitter: @vsalomatov </li></ul><ul><li>703 879 4809 </li></ul><ul><li>[email_address] </li></ul>

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