Albanian Market for Smart Press
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  • 1. SMART PRESS1 Albanian Market Editions and Telecommunications
  • 2. SMART PRESS2 Report Focal Areas 1. Albanian Market Overview 2. Albanian Editions Market 3. Albanian Telecommunications 4. Albanian Forum Market
  • 3. SMART PRESS3 Albanian Economy •Population: 3.1 m (42%urban) •GDP: $11 bn •GDP growth: 5.5% •GNI per capita: $2570 •Unemployment: 15.2% •Informal sector: 40-45%GDP •Remittances: 14% GDP (2008 data) Main Focal cities of the Market: Tirana, Elbasan, Shkoder, Korca Fier, Durres •Future cities we can focus on: Gjirokastra, Saranda, Vlora
  • 4. SMART PRESS4 Albanian Economy  Under the IPA, Albania was expected to receive €81.2 million during 2009, €93.2 million during 2010, €95.0 million during 2011 and €96.9 million during 2012.  Despite the global economic turmoil of 2008, Albania's economic growth was in line with initial forecasts of 6% while inflation remained within the 2-4% target band of the Bank of Albania.  Albania was one of only two countries in Europe that recorded economic growth in the first quarter of 2009, growing by 0.4%. Albania's Telecom industry has been liberalized.
  • 5. SMART PRESS5 Albanian Market Culture Framework A formal market Within the existing institutional frameworks, as they underwent Restructuring. An informal market With smaller scale activities operating within networks and processes outside the formal system
  • 6. SMART PRESS6 Top Albanian Magazines in Sales the last 2 yrs  Albania (Right-wing), Tirana  Drita (Literary magazine), Tirana  Klan (Independent weekly magazine), Tirana  Republika (Right-wing Republican Party organ), Tirana  Tirana Demokratike (Democratic Party organ), Tirana  Eagles Wings
  • 7. SMART PRESS7 Top Newspapers in Sales  1 Shekulli  2 Koha Jone  3 Rilindja Demokratike  4 Korrieri  5 Tirana Times  6 Gazeta Start  7 Gazeta Panorama  8 Sporti Shqiptar  9 Tirana Observer  10 Albania  11 Gazeta Tema  12 Gazeta Sot  13 Gazeta 55  14 Metropol
  • 8. SMART PRESS8 A 2nd eye on the market  Albanian Daily News (Independent), Tirana http://www.albaniannews.com/  Albanian Telegraphic Agency (English-language news service), Tirana http://www.hri.org/news/balkans/ata/  Balli i Kombit Tirana http://membres.lycos.fr/ballikombit/  Ballkan (Independent daily), Tirana http://www.ballkan.com/  Biznesi (Financial news), Tirana http://www.biznesi.com.al/  Ekonomia (Financial news), Tirana N/A •Gazeta E Tiranes (Independent), Tirana http://www.gazetaetiranes.com.al/ •Gazeta Shqiptare (Independent), Tirana http://www.balkanweb.com/gazeta/gazeta.htm •Gazeta Tema (independent), Tirana http://www.gazetatema.net/ •Koha Jonë (Independent), Tirana http://www.kohajone.com/ •Korrieri (Independent), Tirana http://www.korrieri.com/ •Lajme http://www.lajme.gen.al/ •Metropol (Independent daily), Tirana
  • 9. SMART PRESS9 A 2nd eye on the market  Monitor (Weekly newsmagazine), Tirana N/A  Panorama (Centrist daily), Tirana http://www.panorama.com.al/  Rilindja Demokratike (Democratic party organ), Tirana http://www.rilindjademokratike.com/  Shekulli (Centrist), Tirana http://shekulli.com.al/  Spektër (Bi-weekly social and cultural magazine), Tirana http://www.spekter.com.al  Sporti Shqiptar (Sports), Tirana http://www.sportishqiptar.com.al/  Tirana Times (Independent English-language weekly), Tirana http://www.tiranatimes.com/  Zëri Popullit (Socialist Party organ), Tirana http://www.zeripopullit.com/
  • 10. SMART PRESS10 E-Press Statistics  Internet Usage Statistics: 1,300,000 Internet users as of June ’10, which accounts for 43.5 % of the population. (according to the ITU)  Facebook Users in Albania: 864,760 as of August ’10. (according to Facebook)  Internet Usage and Population Statistics: Year Internet Users Pop.% 2000 2,500 0,1% 2004 58,000 1,8% 2008 550,000 16% 2010 1,300,000 43,5%
  • 11. SMART PRESS11 Internet Broadband represents a strong growth market given currently low penetration levels. Price led competition continuing in 2009 has resulted in Broadband overtaking Dial-up and representing the majority of Internet connections.
  • 12. SMART PRESS12 Telecommunications in Albania Albania - Key Telecom parameters - 2008 – 2009  2008 - 2009 : Fixed Broadband NEW subscribers: 3675  Fixed broadband penetration rate1% - 2.3%  Subscribers to Telecoms Services Fixed-line subscribers ~ 295,300  Mobile phone subscribers ~ 3 Mill.
  • 13. SMART PRESS13 Doing Telecom in Albania Business Environment: (Legislation & Operator developments)  Vodafone was established as a first and only operator in the year 1998. (No of subscribers for the year 2009: 1.150.000).  AMC entered the market in the year 2001 as a second operator (No of subscribers for the year 2009: 1.350.000).  The Turkish Group Calik, penetrated the mobile communications market in the country of Albania, in February of 2008, through the Operator Eagle of Albtelecom which is the local landline. (Eagle’s Subscribers in 2009 : 350,000)  An additional 4th Operator was given license in 2009. It is the subsidiary of PTK form Kosovo and is consisted of a Group of Albanian businessmen under the Mgt of the Kosovo Operator.
  • 14. SMART PRESS14 SMART PRESS Potential Customers  AMC  Vodafone  EAGLE Mobile  TECOM Stores  Neptune Store  Nokia Siemens Network
  • 15. SMART PRESS15 Forums in Albania  The fourth forum of the Greek-Albanian economic relations, entitled "Challenges & Perspectives 2010", took place in Tirana, with Albanian Deputy PM and Minister of Economy, Trade & Energy Ilir Meta giving the keynote address  The forum was attended by several Albanian ministers and Albanian as well as Greek entrepreneurs were scheduled to participate.
  • 16. SMART PRESS16 2010 most important Forums in Tirana  Expo PA  KLIK Expo Group  Albania AGRO-Counsil  Albania Confidustry  Albania on the Road to Broadband
  • 17. SMART PRESS17 Forums in progress 2010  New Years Salon
  • 18. SMART PRESS18 Thank you