AdvantageNFP CHASE2012 Presentation - The Fundraising Fantastic 4

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The Fundraising Fantastic 4: Google+, Twitter, Facebook & LinkedIn.

Your CRM database is the key to managing your world, strengthening relationships with your supporters and ultimately raising more funds. So, where do Google+, Twitter, Facebook and LinkedIn fit in? What’s the benefit of social media? Who’s doing this already, how does it work and is it really raising funds or awareness? What’s the strategy for linking your social media fundraising, membership or lobbying activities with your CRM database solution?


This presentation is Copyright © AdvantageNFP by Redbourn Business Systems Limited 2012 with all rights reserved.

Please do not distribute this presentation without first confirming with

Vasileios.Kospanos@AdvantageNFP.com

Thank You

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  • Redbourn business systems was formed in 1994 by its current managing director, Steve Cast. It came about after Wilkins Computer systems went into receivership and Steve, who was their technical director, approached a couple of other key personnel within Wilkins with a view to forming a company to maintain ex-Wilkins customers. Redbourns aim has always been to provide value for money whilst ‘maintaining the highest quality standards’. We aim to develop partnerships with customers, rather than just make a fast buck & then leave them to fend for themselves. As a result of this we have maintained many of our customers over many years & have gained new customers by word of mouth recommendation. We value our reputation which we are happy to stand by, and should you pursue our references I’m certain that you will be pleased with the responses.
  • AdvantageNFP CHASE2012 Presentation - The Fundraising Fantastic 4

    1. 1. The Fundraising Fantastic Four 15 th February 2012 Steve Cast, MInstF & Vasileios Kospanos, MBA
    2. 2. Polite Notice <ul><li>This presentation is Copyright © Advantage NFP by Redbourn Business Systems Limited 2012 with all rights reserved. Please do not distribute this presentation without first confirming with [email_address] </li></ul><ul><li>Thank You </li></ul>The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited
    3. 3. <ul><li>Please switch ON your: </li></ul><ul><li>Mobile phones </li></ul><ul><li>Tablets </li></ul><ul><li>Laptops </li></ul><ul><li>#TFF4 </li></ul><ul><li>#AdvantageNFP #CHASE2012 </li></ul>The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited
    4. 4. Where? When? Why? How? Who? What? So? Then? But? The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited
    5. 5. Question and Answer Session At The End The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited
    6. 6. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited Introduction <ul><li>Steve Cast, MInstF </li></ul><ul><li>Founder and Managing Director of </li></ul><ul><li>Redbourn Business Systems Limited </li></ul><ul><li>Vasileios Kospanos, MBA </li></ul><ul><li>Marketing Manager of </li></ul><ul><li>Redbourn Business Systems Limited </li></ul>Formed in 1994, Redbourn Business Systems are the d evelopers of Advantage NFP Fundraiser, the integrated fundraising, membership and alumni database and Advantage NFP Box Office, the integrated fundraising and box office system.
    7. 7. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited Available Social Media
    8. 8. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four
    9. 9. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four Audience Survey
    10. 10. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four
    11. 11. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four Facebook  is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc ( source Wikipedia 9/2/12)
    12. 12. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four <ul><li>Mr Fantastic of Social Media </li></ul><ul><li>More than 845 million active users in 2012 ( source Newsday 4/2/12) </li></ul><ul><li>Integrates with </li></ul><ul><li>More Giving Apps in 2012 </li></ul><ul><li>Facebook generation – no emails! </li></ul>
    13. 13. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited When to use <ul><li>News Updates </li></ul><ul><li>Share Photos of Events </li></ul><ul><li>Donate Now Apps </li></ul><ul><li>To Drive Traffic to Your Website </li></ul><ul><li>Thanking Supporters/Donors </li></ul>
    14. 14. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited Who is using it
    15. 15. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited “ Facebook is a great tool for communicating with our audience. There are some great opportunities for small charities to really make it work if they can come up with something creative or innovative” Ben, War Child
    16. 16. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited
    17. 17. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited
    18. 18. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four
    19. 19. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four Twitter  is an online social networking service and  microblogging  service that enables its users to send and read text-based posts of up to 140 characters, known as &quot; tweets &quot; . It was created in March 2006 by Jack Dorsey and launched that July. ( source Wikipedia 9/2/12)
    20. 20. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four <ul><li>The Human Torch of Social Media </li></ul><ul><li>More than 300 million active users in 2012 ( source Wikipedia 4/2/12) </li></ul><ul><li>Celebrity-driven fundraising </li></ul><ul><li>Spreads like wild fire </li></ul><ul><li>Events & discussions covered with #hashtag symbol </li></ul>
    21. 21. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited When to use <ul><li>News Updates </li></ul><ul><li>Invitations </li></ul><ul><li>Raise Awareness </li></ul><ul><li>Event Notifications </li></ul><ul><li>To Drive Traffic to your Website </li></ul><ul><li>Thank You? </li></ul>
    22. 22. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited Who is using it
    23. 23. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited Who is using it
    24. 24. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited Adopt A Monkey http://www.youtube.com/watch?v=AgVB6c5X-xU
    25. 25. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited
    26. 26. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited “ We need to keep engaging with donors through social media and embrace other social media platforms too. Everybody is using Twitter and we don’t see a good reason why charities shouldn’t try and market themselves through social media for more effective fundraising.” Susie & Claire, Nordoff Robbins
    27. 27. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four CRM Integration
    28. 28. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four CRM Integration
    29. 29. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four CRM Integration
    30. 30. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four CRM Integration
    31. 31. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four CRM Integration
    32. 32. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four CRM Integration
    33. 33. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four CRM Integration
    34. 34. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four CRM Integration
    35. 35. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four CRM Integration
    36. 36. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four CRM Integration
    37. 37. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four CRM Integration
    38. 38. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four CRM Integration
    39. 39. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four CRM Integration
    40. 40. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four CRM Integration
    41. 41. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four CRM Integration
    42. 42. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four
    43. 43. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four LinkedIn  is a business-related social networking site. Founded in December 2002 and launched in May 2003, it is mainly used for professional networking. ( source Wikipedia 9/2/12)
    44. 44. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four <ul><li>The Thing of Social Media </li></ul><ul><li>More than 150 million active users in 2012 ( source Mashable 9/2/12) </li></ul><ul><li>Strong network of professionals </li></ul><ul><li>Fundraising best practice groups </li></ul><ul><li>Product/Service recommendation </li></ul>
    45. 45. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited When to use <ul><li>To List your Products/Services </li></ul><ul><li>To Get Customer/Supporter Recommendations </li></ul><ul><li>To Participate in Discussions on Fundraising Best Practice </li></ul><ul><li>To Drive Traffic to your Website </li></ul>
    46. 46. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited Who is using it
    47. 47. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited
    48. 48. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four
    49. 49. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four Google+ is a social networking and identity service, operated by Google Inc. and introduces new services identified as Circles and Hangouts. ( source Wikipedia 9/2/12)
    50. 50. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four <ul><li>The Invisible Girl of Social Media </li></ul><ul><li>More than 90 million active users in 2012 ( source Mashable 19/1/12) </li></ul><ul><li>Growing faster than any other social network ever did! </li></ul><ul><li>Heavy video & image usage due to large display layouts </li></ul>
    51. 51. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited When to use <ul><li>To Promote your Videos </li></ul><ul><li>To Share Images of your Events </li></ul><ul><li>To Engage with your Supporters/Employees/Volunteers via Hangouts </li></ul><ul><li>To Drive Traffic to your Website </li></ul>
    52. 52. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited Who is using it
    53. 53. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited
    54. 54. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited
    55. 55. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited Strengths and Weaknesses Strengths <ul><li>Giving apps </li></ul><ul><li>Supporters donate “on the spot” </li></ul><ul><li>Large Audience </li></ul><ul><li>Very simple to use </li></ul><ul><li>Quick Amplification </li></ul><ul><li>Some giving apps exist </li></ul><ul><li>Strictly professional network </li></ul><ul><li>Good quality insights into fundraising </li></ul><ul><li>Not many users-NFPs can figure prominently on streams </li></ul><ul><li>Hangouts </li></ul>Weaknesses <ul><li>Inappropriate audience (?) – too young </li></ul><ul><li>Too many users (?) – busy streams </li></ul><ul><li>140 characters per post </li></ul><ul><li>Giving apps not widely known yet </li></ul><ul><li>Limited to sharing best practice </li></ul><ul><li>Does not integrate with giving apps </li></ul><ul><li>Limited functionality in terms of giving </li></ul><ul><li>Still growing but not many ACTIVE users </li></ul>
    56. 56. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four Social Media Integration & Holistic Approach Case Study #1
    57. 57. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited Find Your Feet is a UK-based international development charity, developing successful poverty-relief programmes in India, Malawi, Nepal and Zimbabwe.
    58. 58. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited
    59. 59. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited
    60. 60. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited
    61. 61. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited “ It is essential to remember when using social media that you can’t just pump information out on your cause, you need to offer the audience something more to encourage them to continue following you and remain interested, such as related videos and articles” Jessica, Find Your Feet
    62. 62. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four Social Media Integration & Holistic Approach Case Study #2
    63. 63. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The World Development Movement is a UK-based anti-poverty campaigning organisation with a worldwide reputation for tackling hard-hitting, controversial issues.
    64. 64. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited
    65. 65. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited
    66. 66. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited
    67. 67. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited
    68. 68. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited  “ It requires a lot of engagement to be successful with social media and each site requires a different approach. For example, still visuals like cartoons and infographics work really well on Facebook and Pinterest , while videos are great for Google+ , and blog posts and articles on Twitter . It’s important to take a strategic approach and focus on what you want to achieve.” Pontus , World Development Movement
    69. 69. #watchthisspace The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four
    70. 70. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four Need More Help? Visit Stand 8 www.AdvantageNFP.com [email_address]
    71. 71. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four Question & Answer Session
    72. 72. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited Please Give Us Your Feedback Email [email_address] For a copy of this presentation please visit www.AdvantageNFP.com , leave us your business card, or visit us on Stand 8 today or tomorrow. #AdvantageNFP #TFF4 #CHASE2012
    73. 73. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four Thank you for your time
    74. 74. The Fundraising Fantastic Four Slide © Advantage NFP by Redbourn Business Systems Limited The Fundraising Fantastic Four Need More Help? Visit Stand 8 www.AdvantageNFP.com [email_address]

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