PCL Inbound Marketing


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Infusionsoft is the leading marketing automation software for small businesses that are growing fast using automated and personalized marketing on the internet. More than 6,500 small businesses use Infusionsoft to convert more leads, grow sales and save time without adding staff.

Designed for a new breed of small businesses that have outgrown basic email autoresponder or contact management systems, Infusionsoft is powerful web-based software that combines marketing automation with CRM, email marketing and ecommerce into one system that small businesses don't have to manually stitch together.

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PCL Inbound Marketing

  1. 1. Marketing used to be simple.
  2. 2. A little too simple• Marketing and sales were mostly PUSH• Almost no sales and marketing data• Very few tools or systems• Physical collateral and packaging were expensive
  3. 3. It was easier to see the big picture and connect marketing tactics to business growth
  4. 4. The good news and bad news © Brian Solis & JESS3
  5. 5. Even the right tools can screw you.
  6. 6. Typical Customer Lifecycle1. Generate interest2. Sell to hot leads3. Get new customers4. Sigh in relief5. START OVER
  7. 7. How do you grow sales?• Double your spend?• Double your marketing and sales staff?• Double your sales efficiency?
  8. 8. Gaps in the Funnel1. Lost traffic 2. Lost leads 3. Lost customers
  9. 9. Focusing on tactics whileignoring strategy leads to holes in your funnel.
  10. 10. Can you imagine?
  11. 11. Tools + Tactics - Strategy =
  12. 12. Be clear about your planto make every move count
  13. 13. Framework for Your Plan:The Perfect Customer Lifecycle
  14. 14. Map Out the Plan
  15. 15. Traffic Attraction Strategies• Content is king (blog posts, videos, etc.)• Social media• Online Marketing (PPC, SEO)• Referrals, Partners
  16. 16. Lead Capture Strategies• Opt-in for free report, video, premium content, etc.• Request a quote, get a demo, free trial• Offers, coupons, contests• Attend live event, webinar, teleseminar
  17. 17. Lead Nurture Strategies• Create custom campaigns for hot, warm and cold leads• Personalization is key• Make every message relevant, useful
  18. 18. Did you know?
  19. 19. Sales Conversion Strategies• Automate sales stage communications• Proactively handle objections• Provide supporting evidence
  20. 20. Wowing Customer Strategies• Welcome customers (make it personal & relevant)• Be systematic about quality delivery• Measure satisfaction and take action
  21. 21. Upsell Strategies• Upsell or cross sell later in the relationship• Offer upsell products during checkout
  22. 22. Referral Strategies• Ask for referrals – and track them• Partners, customers, networking• Testimonials and social promotion
  23. 23. Example M.A.P.
  24. 24. Map your PCL1. Download the template and workbook at: http://www.infusionsoft.com/pcl2. Write down your key tactics and workflow across the entire life cycle3. Identify the key holes and opportunities in your funnel4. Don’t get bogged down with tactics that don’t drive strategy5. Pick the tools to accomplish your goals
  25. 25. The Perfect Customer Lifecycle
  26. 26. Thank you! If youre ready to see Infusionsoft inaction, you can view a quick demo here.