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Looking  at Indian academic  library  websites: A  content analysis  approach
 

Looking at Indian academic library websites: A content analysis approach

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    Looking  at Indian academic  library  websites: A  content analysis  approach Looking at Indian academic library websites: A content analysis approach Presentation Transcript

    • Looking at Indian academic library websites: A content analysis approach
      Vasantha Raju N.
      Librarian
      Govt. First Grade College
      Periyapatna
      vasanthrz@gmail.com
      &
      Dr. N.S. Harinarayana
      Associate Professor
      Department o f Library and Information Science
      University of Mysore
      Mysore
      ns.harinarayana@gmail.com
      6th International Conference on Webometrics, Informetrics and Scientometrics (WIS) & 11th COLLNET Meeting October 19-22, 2010 Senate Hall University of Mysore, Mysore
    • Presentation outline
      • Introduction
      • Research questions
      • Earlier studies
      • Methodology
      • Sampling
      • Unit of analysis
      • Coding scheme
      • Data coding and inter coder reliability
      • Results
      • Limitations of the study/future research
    • Introduction
      Media and gadgets are ubiquitous parts of everyday life
      • Lee Rainie
      (PEW Internet & American Life Project)
    • Research questions
      • What content features are made available on the Indian academic library web sites?
      • Are there any differences among library websites in terms of content features found in state, deemed, institutes of national importance and central university library websites?
    • Earlier studies
    • Methodology
      Data sampling:
      • The Universities Handbook -31st Edition (Association of Indian Universities) was used for constructing the data sample*
      • Based on the universities handbook each of the websites of the respective university was visited and identify the library web links*
      • After excluding some of the university websites from the study, the total population of data limited to 135 University library websites (78 state university library websites, 39 deemed university library websites, 10 institutes of national importance and 8 central university library websites).
      Unit of analysis :
      • Entire library website was considered as a the “unit of analysis” for the study
      *web pages which had only a paragraph and few words of information were excluded from the study
    • Methodology
      Coding scheme design (coding sheet) :
      • Coding sheet for examining library website was developed based of the previous literature
      • The coding sheet was consisted 50 variables (content features) divided into five categories viz.,
      • Library general information (14 variables)
      • library services information (9 variables)
      • library resources (9 variables)
      • web 2.0 features (6 variables)
      • other content related features (12 variables)
      Data coding and intercoder reliability :
      • Sampled data was coded from 20th April to 30th May 2009
      • Two independent coders (one the researcher himself (first author of the paper) and an M Phil student coded the data sample) to check the intercoderreliability.
      • The inter coder reliability was 85.62%, (15 % of the sample) which was above the acceptance level
    • Few example of the screenshot of sampled library websites
    • http://www.silverbearcafe.com/private/images/drowning.jpg
    • Content features of library websites
    • Results-1
      General library information in state (SU), deemed (DU), institute of national importance (INI) and central university (CU) library websites
      Percentage
    • Results-2Library service features in state (SU), deemed (DU), institute of national importance (INI) and central university (CU) library websites*
      Percentage
      *Only three websites (2 deemed university libraries and 1 institute of national importance library features chat reference service
      ** There was no instructional materials on plagiarism, citation style guide, web search guides etc.
    • Results-3Library resources in state (SU), deemed (DU), institute of national importance (INI) and central university (CU) library websites
      Percentage
    • Results-4Web 2.0 features in state (SU), deemed (DU), institute of national importance (INI) and central university (CU) library websites
      Percentage
      Source: http://flickr.com
    • Results-5other content features in state (SU), deemed (DU), institute of national importance (INI) and central university (CU) library websites
    • Overall results in a nutshell
      Features like library services, contact information, opening hours, staff directory, links to e-journals have found in more than 50.00% of the library websites.
      News & events, FAQs, comments, ILL, instructional tutorials, ask a librarian, link to online databases, web 2.0 features and some other important features were found in less than 50% of the library websites.
      This results showcase that Indian academic library websites have remained static in nature and represent web 1.0 phenomenon.
      “Neanderthals of cyberspace” (Foerster, 1998 cited in Schweitzer, 2005).
    • What needs to be done to improve……….
      Improve the quality of website interface
      Library systems need to look and function more like search engines, i.e., Google and Yahoo, and Web services, i.e., Amazon.com, since these are familiar to users who are comfortable and confident in using them (Digital Information Seekers Report, 2010).
      Developing web design guidelines by ILA (Indian Library Association) or other stakeholders*
      Developing quality indicators for evaluating library websites
      Conducting usability studies for creating users centered websites.
      Training for library professionals longitudinally to keep pace with changing information landscape.
      Providing infrastructure and financial support for creating state of the art facilities.
      * Similar suggestions were made by Saima Quatab & Khalid Mahmood (2009) in their study on Pakistan library websites
    • Limitations of the study/future research
      This study was a snapshot of library websites in a given point of time. Thus some library websites might have changed now
      The study considered library website content features for analysis, design characteristics were not examined in this study
      Future research can be done on both content and design characteristics of the university library websites.
      Longitudinal content analysis of Indian library websites
      Examining the possibilities and implementation of other web genres (web 2.0 features) and mobile technologies for library services in Indian context
    • Thank You
      ?
      Image courtesy : OCLC