Event Venue Kaleidoscope – The Fashion Weekend would be held at The Hub, Emporio Mall, New Delhi. Emporio Mall by default is a host to the audience that Kaleidoscope targets. People usually visit Emporio for the purpose of shopping, which is the underlying motivation for any designer to participate The sponsors of our event would also be convinced that the attending audience of the event would be in sync with their TG as well.
Kaleidoscope would be a lavish event with some of the most well known names in the industry, who would weave together a weekend to remember through a series of fashion exhibitions by India’s biggest designers, fashion shows, ‘India’s Super Chef’ competition, ‘Be the Live Mannequin’ contest and a gamut of workshops for the attendees.
Every Designer brings with himself a distinct culture/attitude representing one of the many states of India. What better place for an amalgamation than Delhi, the heart of India. A city of varied, rich and colorful cultures brought together by people from all over India.
Why Delhi? It is the capital city of India The political and economic hub of northern India The city has its historical importance for the fact that it has been the home to Mugal Empire. Delhi, as described by the famous poet MirzaGalib, is ”If the world is body the Delhi is its soul". Over the years, Delhi has always been an important center for cultural activities. Delhi has the advantage of its cosmopolitan society, very multi linguistic and multi cultured.
Why Delhi? The City's capital status has amplified the importance of National events and holidays It is one of the fastest growing cities in the world. In a report jointly prepared by Institute for Competitiveness and Confederation of Indian Industry, the city is listed as the best to live in Delhi is the largest commercial center in northern India. In 2007, Delhi had a per capita income of 66,728 (US$1,488.03) at current prices, the third highest in India after Chandigarh and Goa as of 2006–07 Home to the embassies of 160 countries, Delhi has a large expatriate population.
Cutting across geographic and cultural barriers, Kaleidoscope will showcase the best impulses of the fashion industry and firmly establish the fabled city of Delhi amongst the couture capitals of the world. The event would prove to be an opportunity for the entire industry to collectively showcase their collections to both the media and individual buyers.
These magnificent creations of some of the most popular and prestigious designers in the country today would be exhibited and sold which would ensure maximum footfall of the appropriate target audience.
The exhibitors The top names of the Indian Fashion fraternity (who are not present at either The Emporio Mall or DLF Promenade): Ritu Kumar RituBeri Gauri & Nainika Rina Dhaka JJ Valaya Anita Dongre Narendra Kumar Sabyasachi
Abu Jani and SandeepKhosla
The exhibition would be surrounded by various workshops promoting the culture of the particular state, that designer’s inspiration.
VidhiSinghania promoted Kotah a textile from Rajasthan. Her exhibition space would be encircled by pottery, puppet making etc. to engage the attendees and create an enchanting ambience.
SabyasachiMukherjee uses yarns and fabric from Orissa. In fact his collection in the near future is expected to flaunt many more motives of the state.
Fashion Shows Indian designers who have exclusive showrooms at either The Emporio Mall or at DLF Promenade would participate in the fashion show. They would not be a part of the exhibition, as anyone who wishes to buy the designer merchandise can simply walk into their showrooms.
Fashion Show Participating designers would include: Abhishek Gupta Abraham & Thakore Gaurav Gupta MaliniRamani Manish Arora RaghavendraRathore Ranna Gill Rohit Bal TarunTahiliani Farah Ali Khan Janavai Ashish N Soni
The look & feel of the ramp MUSICAL FOUNTAIN
The look & feel of the ramp
India’s Super Chef
Rationale behind clubbing India’s Super Chef with Kaleidoscope Varna Events strongly believes that to leave a long lasting impression on the attendee’s mind, all five senses need to be stimulated during an event. The Hub at Emporio Mall would be unwilling to permit us to serve/sell authentic Indian food due to their yearly contracts with restaurants there. A Super Chef Competition would not only grab eyeballs, get lapped up by the media, but would also ensure that the attendees get to relish authentic food from various states in sync with our exhibition themes.
India’s Super Chef Entries from only 5 Star, 5 Star Delux and Heritage Hotels from all over the country would be invited. The competition would be divided into four parts: Starters Main Course Curries Desserts The judges would be the designers participating in both the exhibition and the fashion show. The preparation would also be served to the attendees of the event.
Be The Live Mannequin Contest
Be The Live Mannequin Contest An initiative to reach out to the public (directly & through the media) One Boy and one girl chosen for every hour to wear and display a designers outfit at a designated area in The Emporio Mall for the public, media and his/her friends. Invite entries (just a picture of aspiring models from all over India) Let the designers decide which of the entries suit their collection Clothes to be provided by the designers and accessories/make-up/hair do by sponsors.
Be the Live Mannequin Contest Gratification for the designer – Word-of-mouth publicity Instant connect with a larger audience. Clothes displayed on a live mannequin over a fake one has aesthetic benefits. Reach the public through the media (makeover of aspiring models) Gratification for the participants- Immediate fame The clothes/accessories Chance to be featured in various media vehicles. Can also tie up with a media channel and turn it into a live makeover contest.
The concept is successful because it benefits everyone involved: not only does it promote the cultures of various states; the designers are provided with a single platform to showcase their collections to their potential customers. The event is also a platform for the media, which acts as the main channel through which the latest trends, designs and colour coordinates are communicated to a wider target audience.
Sponsors of Kaleidoscope Since, we’ve not started pitching for sponsors as yet, a definite list is not available. However, our sponsors would be the likes of (preferably Brands present at The Emporio Mall)
Sponsorship Categories Title Sponsor Co-Sponsor Accessory partner (Be the live mannequin contest) – various Beverage partner – Diageo India. Technology Partner: Sony Kitchen equipment sponsor (For India’s Super Chef) – Miele. Kitchen sponsor – Reliance Fresh
Promotion of Kaleidoscope Advertisements in:
Promotion of Kaleidoscope Advertise to call entries for ‘Be the live Mannequin Contest’. On-Ground branding and promotion at The Emporio Mall one week prior to the event. Initiate a social media campaign like ‘What would you do to be able to walk the ramp for one of the designers at kaleidoscope’. The Wackiest entry gets this lifetime opportunity. Would call for entries on our facebook page – www.facebook.com/varnaevent
We have on board to handle our PR initiatives. PR Pundit’s current client list includes fashion designers JJ Valaya, DeepikaGovind and Payal Jain. They also handle various international luxury brands like Bvlgari, Chopard, DKNY, Estee Lauder, Fossil, Gucci, Guess, Hugo Boss, Tod’s, Tom Ford and many more.. Public Relations
Itinerary We are sure you guys noticed that we don’t have an itinerary, but there is a specific reason for that. Fashion exhibition – wud be on throughout the weekend. Workshops - wud be on throughout the weekend. Fashion shows – both Saturday and Sunday Evening (7pm onwards) Live Mannequin Contest – Wud be on throughout the weekend. One boy and one girl per hour per designer. Live Chef competition – on throughout the weekend. Saturday lunch – Appetizers Saturday dinner – Curries Sunday afternoon –Desserts. Sunday dinner – Main course
Thank You!!!And see you at Kaleidoscope..Emporio Mall, New Delhi