Convergence Culture

4. “We are entering an era where media will be everywhere,
and we will use all kinds of media in relation to one another...”
“There will never be one black box controlling media”

6.  The digitisation of all media content.
 Words, images and sounds are transformed into digital
information.
 For example, a mobile phone is expected to make and receive
calls and text messages. However, as the technology has
evolved, phones can take pictures, record video, play
games, access the internet, and can be used as mp3 players.
 It is the convergence of many media technologies allowing one
media product to perform many different tasks.

7. Make phone calls
Email
Listen to music
Access the internet
Watch movies/TV
Play games
Internet,
Play games
Online chat
Customisable
Plays music
Work station
Watch movies and TV

10.  Economic convergence is the integration of the entertainment industry.
Companies as Sony have interests in film, TV, books, games, the internet,
music, etc.
 This is resulting in the transmedia exploitation of branded properties. All have
other forms of media associated with the original product, in order to expand
the potential audience and saturate the market.

11.  This is the linking of companies to media for example Time Warner controls
books, games, web, music.
 This has seen the release of such things as Harry Potter, Pokémon and Tomb
Raider which are well known for their books, games and films.

12.  When users utilise multiple media technologies simultaneously, such as
listening to music whilst watching TV or playing video games.
 Jenkins believes that the social/organic converge process is what happens
when people process information themselves/in their head.

13.  An example of organic convergence he uses in the text is a school kid
watching baseball on television, listen to techno on he stereo, word
processing a paper and writing an email to friends.

14.  When the 'audience' becomes
the 'user'.
 new media allows the
user, watch, create, play, uplo
ad, share.
 Companies tap this culture to
foster consumer loyalty and
generate low-cost content.
 When media can be
experienced on many different
platforms for example films
being downloaded, watched on
games consoles, watched on
TV or in the cinema.

15.  Thecultural hybridity thatdevelops
from the international circulation of
media content.
 For example, Asian popular cinema
intensely alters the entertainment
coming out of Hollywood.
 Furthermore, world music has grown
due to media convergence on a global
scale.
 This is an example of the
experience of being a citizen of the
'global village'.

16. With the new advancements in media technology it has become
much simpler to view media from around the globe. Whereas
before it would have been necessary to physically travel to a
certain country to view their culture, with the use of the internet
this is now possible in a few clicks.

18.  These multiple forms of media convergence are
leading us toward a digital renaissance – a period of
transition and transformation that will affect all
aspects of our lives.
 Media convergence is sparking a range of social,
political, economic and legal disputes because of
conflicting goals of consumers, producers and
gatekeepers.
 These contradictory forces are pushing towards
cultural diversity, homogenization, commercialisation
and towards grassroots cultural production.
-Henry Jenkins

19. “The digital renaissance will be the best of times and the worst
of times, but a new cultural order will emerge from it...”

20.  "What Is Convergence culture?" by TKellet: www.slideshare.net/TKellett/what-is-convergence-culture-
5746895
 "Convergence Culture" by p10539022: www.slideshare.net/p10539022/convergence-culture-5796256
 "What is convergence culture" by naomigeorgiehannah: www.slideshare.net/naomigeorgiehannah/what-is-
convergence-culture-5715668
 "Convergence" by Jodie Mallett: www.slideshare.net/jodiemallett/convergence-5796432
 "Convergence Culture - Henry Jenkins" by Mediaprodshj: www.slideshare.net/Mediaprodshj/convergence-
culture-henry-jenkins
 "What is convergence culture" by BCN1002: www.slideshare.net/BCN1002/what-is-convergence-culture-
5749078
 "Convergence Culture" by kpat09: www.slideshare.net/kpat09/convergence-culture-zallman-4pmthurs-
krishanjakejake-5744875
 "Convergence Culture" by Charis Creber: www.slideshare.net/CharisCreber/convergence-culture-12868892