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Content Strategy Is Going Tactical
 

Content Strategy Is Going Tactical

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Content Strategy Forum Helsinki opening presentation presented by Ida Hakola & Ilona hiila.

Content Strategy Forum Helsinki opening presentation presented by Ida Hakola & Ilona hiila.

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    Content Strategy Is Going Tactical Content Strategy Is Going Tactical Presentation Transcript

    • Ida Hakola & Ilona Hiila •  Founder’s of Finland’s 1st content strategy agency Vapa Media •  Working with the biggest companies in Finland •  GOAL: help our clients to connect with their customerS ONLINE •  Authors of ”Strategic hold on the web”– A book about content strategy •  Comment, contact and share your thoughts: @IlonaHiila & @idahakola #csforum13
    • Cs Forum Helsinki •  235 attendees •  34 speakers •  4 continents •  13 countries •  1 event
    • Content strategy is going tactical
    • Since 2010 we’ve seen huge changes in the way people and companies utilize content.
    • Content Everything we do online is based on content – all interactions with consumers are based on content Campaigns Digital copywriting Articles Videos Product information Contact details Status updates Tweets Photos Forms NewslettersTitles and headings
    • Vision Target group definitions Objectives Roles Keywords Metadata Content creation Infoarchitecture
    • Vision Target group definitions Objectives Roles Keywords Metadata Content creation Info architecture We need to connect the “big idea” and the small actions to create tactical content flow.
    • Research Processes & people Pilot projects Implementation
    • What is interesting to our customer Right now? How can we react to the discussion and topics In our channels? Research
    • ”Inspiraatiota voi löytää mistä vain! Ennen hain sitä sisustuslehdistä, mutta nykyään tuntuu että lehdissä jutut tulevat vähän myöhässä verrattuna blogeihin.”
    • How can create realistic content processes? How can we utilize our networks to create content – and our brand Processes & people
    • CHECK IT OUT: WWW.FAZERCAFE.FI
    • How can we reach New target audiences effectively? How can we utilize new channels? Pilot projects
    • What is our role as a publisher? How can we design content that is Valuable for our customers? Implementation
    • RESEARCHER CREATIVE DESIGNER AGGREGATOR & COACH CONTENT CREATOR
    • CONTENT STRATEGY, YEAH!
    • THANK YOU! www.vapamedia.fi @Vapamedia