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Online Business Promotion for
eCommerce Website

Vanrajsinh Bihola
What is Online Business
Promotion??
Online Business Promotion is the marketing of products
and services using the internet as its medium.
It is also known as e-marketing, i-marketing, web
marketing or online marketing.
Basic Project Plan
Online Business Promotion
Technique
Search Engine Marketing (SEO)
Social Media Marketing(SMM)
Email Marketing
Pay Per Click(PPC)
Traditional Media
SEO for Business Promotion
 SEO Process Summary :





Create Baseline Report and ROI for Website
Monthly Planning
Planning activity
Assessment Reporting
SEO Monthly Planning
 1st Month :- Onsite SEO
 2nd Month :- Link Building
 3rd Month :- Review
Planning Activity
ROI Formula


What is ROI


ROI is the term that evaluates the performance of a
business by dividing net profit by net worth
Return on Investment (%) = (Net profit / Investment) × 100
ROI Calculator
Monthly Spend :- 1000$
Monthly traffic :- 10,000 Impression
Average CTR :- 3% (300) visit
Conversion Rate :- 5% (15)
Closing Rate :- 80%(12)
Average Product Value :- 100$
ROI Calculator
Spending
Amt

Monthly
Traffic

Avg
CTR
(3%)

Conversion
Rate(5%)

Closing
Rate
(60%)

Revenue

1000
1000

3000
6000

150
180

7.5
9

4.5
5.4

450
540

1000

9000

270

13.5

8.1

810

1000

12000

360

18

10.8

1080

1000

15000

450

22.5

13.5

1350

1000

18000

540

27

16.2

1620
Social Media Marketing (SMM)


Social Media Marketing or SMM is the marketing strategy
you use on social media to share your brand, engage with
customers and communicate messages using social media
tools.



SMM is useful In Terms of
SEO(Awareness)
PR(Advertising)
Traffic(Conversion)
Social Media Marketing Road Map
 Research
 Objective

 Actions
 Devices
Targeted Social Media Marketing Platform
 Face-book

 Twitter
 Web 2.0
 You tube
ROI in terms of SMM
 Non-Financial ROI :Visitors

Followers
Fans
Page Views

 Financial view :
Sales
Revenue
Coupon etc..
Email Marketing
Email marketing is directly marketing commercial
message to a group of people using email.
Types Of email Marketing :
Transactional emails
Direct emails
Opt-in email
Plan for Email Marketing
 Define Your Readers
 Determine Your Content

 Determine Your Sending Frequency and Goals
 Make a Schedule
 Service Provider
PPC Marketing
PPC is paid Marketing where the amount spent to get an
advertisement clicked
 Types of PPC

Flat Rate PPC
Bid Based PPC
 PPC Formula
Pay-per-click ($) = Advertising cost ($) ÷ Ads clicked
ROI for PPC Campaign
 Spending Amount : 1000$
 Search term : setup fee + mgt charge(10%)

= 300+100
= 400$
Total spend = 1000 + 400 = 1400$
Cost Per Click = 2$ (500)
Conversion Rate = 10%(50)
Product Value = 30$ (30*50)
= 1500$
ROAS = (1500-1400)* 100 =107 ROAS
ROI = (1500-1400/1400)*100 = 7.14%
Traditional Trends
 Digital Wallet(Mobile Payment)
 Mobility Matures

 QR code
 Reputation Management
 Multi Screen World
 Market Grown up
 Parallax Design
 Cloud based tools
Online Business Promotion Technique - eCommerce Business

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Online Business Promotion Technique - eCommerce Business