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SEO Statistics: Pitching to New Accounts

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SEO statistics for pitching to new accounts. Understanding why Organic Search Acquisition is vital to websites.

SEO statistics for pitching to new accounts. Understanding why Organic Search Acquisition is vital to websites.

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  • 1. SEO stats Pitching to new Accounts
  • 2. Search engine optimization (SEO) is the process of promoting a website by increasing its visibility in search engines.
  • 3. 4,000,000,000 searches are made every day. That’s billion. Source: ComScore, Global search Market Growth
  • 4. 9 out of 10 consumers worldwide use search engines to find information about a brand or product. Source: Harris Interactive, Understanding the Role of the Internet in the Lives of Consumers
  • 5. 75% of users click on organic results. Source: eConsultancy
  • 6. 80% of users never go to page 2 of search results. Source: emarketer
  • 7. 40% of companies said organic search was their most effective means of advertising. Source: Better Business Bureau
  • 8. The #1 or #2 source of traffic to a product or service worldwide is organic search. Source: Hubspot, State of Inbound Marketing
  • 9. Source: Hubspot, State of Inbound Marketing 2X to 4X more leads convert to customers from organic search, when compared to paid search or social media.
  • 10. 75% of marketers experience their greatest channel ROI with organic search. Source: eConsultancy, Email Marketing Industry Census 2013
  • 11. Source: eConsultancy, Email Marketing Industry Census 2013 4 out of 10 online customers are acquired through organic search, more than any other marketing channel.
  • 12. Source: eConsultancy, Email Marketing Industry Census 2013 70% of marketers use or will use SEO technology to capitalize on the opportunity in search.
  • 13. 500 updates on Google search algorithm per year to keep users satisfied. Source: Mozcast
  • 14. Huge Impact on website visibility in search results and SEO efforts.
  • 15. Understanding Organic Search Acquisition Workflow
  • 16. • Website has to rank well for the identified queries. Rank • The search results must compel users to click through to the website. • Understand what users search for through their queries and keywords. Search Page Content SERP Display Conversion • The landing page should be quickly identifiable as relevant to the searcher. • The page should propel the visitor to conversion though effective call to action and UX. Source: Vanessa Fox, Marketing in the Age of Google
  • 17. www.Foodforbots.com @vkovaios